article thumbnail

Busting the myth! B2B social media marketing isn’t effective

Salesmate

While our law firm is mainly B2C focused, B2B social media marketing has been very beneficial for our digital agency in connecting with and helping other companies in the legal industry. Various studies as early as 2016 have already proven the crucial effects of social media for businesses and consumers alike. Brittany Hardy .

article thumbnail

Add Amplification to Your Sales Strategies

Increase Sales

Sales strategies abound in today’s B2B and B2C markets. I published this article on Friday, September 30, 2016. In many instances, the larger firms are ahead of the flow when it comes to including a new sales strategy into their sales playbook. On Monday I shared it within one community. 7 Comments.

Strategy 152
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Only 2% of B2B Marketers are Using Marketing Automation to its Full Capacity

Pipeliner

For both B2B and B2C marketers, marketing automation is an essential commodity. The survey was originally conducted in 2016 with 433 respondents and again in 2019 with 308 respondents. The survey was originally conducted in 2016 with 433 respondents and again in 2019 with 308 respondents. To view the full study click here.

article thumbnail

5 Tactics to Improve Your Follow-Up Cadence [With Examples]

Sales Hacker

They’re taking a more B2C-like approach, optimizing the buying experience to win more business. The 2016 Sales Development Benchmark Report indicated that SDRs who leveraged a triple touch approach (phone, email, LinkedIn) had a 28% higher SQL conversion rate than SDRs who only used phone and email. Sales Follow-Up Tactic #4: Video.

Follow-up 108
article thumbnail

Artificial Intelligence for B2B Sales & Marketing: Reality vs. Hype in 2018

DiscoverOrg Sales

But unless you’re directly working on AI, your ideas of AI likely come from watching IBM Watson beat the Jeopardy world champions in 2011 – or when, in 2016, Google’s AlphaGo defeated a world champion at the ancient Chinese game of Go. The effectiveness of AI depends on the quality and quantity of data being ingested.

B2B 150
article thumbnail

The Ultimate Guide to Direct Mail

Hubspot Sales

It’s used in both B2C and B2B selling, although more commonly with consumers. In 2016, direct mail received a 5.3% Whether you’re a B2B or B2C business, try using it to kick off conversations with your prospects and customers in a way they won’t see coming. to your prospects and/or current customers. Average email ROI is $28.50

article thumbnail

What I Learned About the Future of AI and Sales

Jeff Davis

Ebbinghaus Forgetting Curve ) It's not B2B or B2C - it's about connecting with people - B2P Both Sales and Marketing must focus on Customer Experience (CX) to be successful in the future. Arun Shastri - ZS Associations) 61% of businesses said they implemented AI in 2017, up from just 38% in 2016 ( Narrative Science Report ) .