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Using Your PRM for Channel Sales Enablement

Allbound

At the core of channel sales enablement is the assurance that channel partners can function autonomously while vendors maintain and manage consistent branding, messaging, and more. According to the CSO Insights 2016 Channel Sales Optimization Study , 46.9 Organize your assets. Click To Tweet.

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CRM 2016: Stop Thinking Technology; Start Thinking Strategy

Cincom Smart Selling

Understanding the buyer’s journey across multi-channel, multi-touch engagements is of primary importance. CRM is not just a software technology, it needs to be the strategy underlying every business objective. Most CRM systems can be integrated with other software. What’s Ahead in 2016 for Manufacturing? But, be careful.

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6 Questions to Ask When Creating Your Email Marketing Budget

Zoominfo

Yet, B2B marketing professionals continue to rank the channel high on their list of preferred marketing tactics. In fact, email marketing has a median ROI of 122%– more than 4 times higher than other marketing channels, including social media, direct mail, and paid search ( source ). The reason for this is simple.

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6 Predictions for Sales Software in 2017

SalesLoft

Sales software changes as rapidly as the sales landscape , which is to say at light-speed. While no one knows exactly what 2017 will bring, we predict that the future of sales software will introduce more customization and the power of big data analysis to all industries. Let’s take a closer look. Automation. Text Parsing.

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Privacy Policies: 5 Questions Channel Partners Should Be Asking to Avoid Disaster

Allbound

Five Questions Channel Program Leaders Should Be Asking. 2018 has marked a major shift in the way governments, companies, and consumers view data privacy. The landmark 2016 EU General Data Protection Regulation (GDPR) went into effect on May 25, 2018. Changing Privacy Requirements. What makes these laws really tricky?

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Why Recruiting is Like Marketing

DiscoverOrg Sales

Five years ago, I was asked to lead a recruiting department for the first time ever – and to double the size of the company within 6 months! We were trying to hire 100 people in 6 months (and mind you – the company only had 80 at the time!), Build a Multi-Channel Traffic Plan to Drive Inbound Candidates. Cold calls.

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Your Email Strategy Needs an Update

Sales and Marketing Management

This does not mean I’m advocating for the elimination of email as a sales communication channel. While email is one of the most efficient channels for casting the widest net, it’s important to keep in mind that sales is about more than reaching as many potential buyers as possible. Use a variety of channels. Avoid clichés.

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