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Top Lead Generation Statistics for 2018

Zoominfo

There will always be prospects who need B2B products or services. For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ). 22% of B2B businesses reach out to prospects with lead nurturing on a weekly basis ( source ).

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GTM in Germany: How to Create an Effective, Compliant Strategy

Zoominfo

Enacted in 2018, the GDPR requires organizations to have a lawful basis for processing personal data. Businesses could use telemarketing as a channel to generate consent for email marketing, converting the prospect to an inbound, consent-based contact.

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How Small Gifts Can Create Big Marketing Wins

Zoominfo

A 2018 study by the University of Zurich found that even a small gift from a sales representative makes customers much more likely to make a purchase. Direct mail marketing makes direct contact with individual consumers, as opposed to reaching a large audience with mass media, such as advertising. The results?

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20+ LinkedIn Influencers a Sales Person Must Follow in 2018 [Updated]

SalesHandy

After spending around 70+ hours on LinkedIn, observing & analyzing hundreds of profiles of Sales Influencers or Sales Gurus we have mindfully put together the list of 20+ Sales LinkedIn Influencers/Gurus that you must follow in 2018. Steli Efti is mainly known for his selling skills and his attitude of never giving up on a prospect.

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How to Cater a Sales Strategy to Gen Z

Hubspot Sales

In 2018, it was estimated that Generation Z might have as much as $143 billion in direct spending power — a figure that could increase as more of them leave their parents' homes and enter the workforce. Gen Zers want to see real life in advertising. But like I said, the best touch-point between you and them is still over the internet.

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TechTarget Accelerates Brand Consideration and Account Engagement with Latest Update to Priority Engine Purchase Intent Insight Platform

SBI

With brand performance visible within Priority Engine’s ROI Dashboard, B2B marketers can quickly and easily assess their effectiveness and understand the direct impact their advertising has on demand and consideration. Furthermore, TechTarget is able to constantly optimize based on new interest and response to further improve performance.

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Why SaaS Companies Are Embracing Owned Media and How to Make it Work for You

Sales Hacker

On owned media, digital advertising was once the name of the game. Through these channels, you gain more valuable first-party data about customers and prospects to inform content and product decisions. In 2018, he successfully sold the company to Outreach. The B2B playbook is changing. So, owned media. What is it?

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