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10 Most-Read Sales Articles of 2018

Zoominfo

The conclusion of 2018 not only allows us to look back and fine-tune our business strategies, but it also affords us the opportunity to reflect on a few things we got right this year. This year, the ZoomInfo team published nearly 250 blog posts related to sales, marketing, recruiting, and business growth. So, allow us to indulge.

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Top Lead Generation Statistics for 2018

Zoominfo

As bleak as this sounds for marketers, we remain hopeful. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. What will change, however, is this: Marketers who fail to adapt to the changing B2B landscape will fall behind. That won’t change.

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6 Challenges Threatening Salespeople in 2018

Hubspot Sales

New research from Richardson Sales Training reveals the biggest focus for sales professionals in 2018 should be articulating value. Top challenges facing salespeople in 2018 included: Creating a targeted prospecting strategy. 6 Challenges for Salespeople in 2018. And this means adopting a brand-marketing mindset.

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SBI’s November 2018 Pricing Newsletter

SBI Growth

How Reps Can Retire Quota by Embracing Pricing Levers & Value-Based Pricing Firms adjusting their pricing to better support customer buying desires should carefully design the program, support the rollout and provide ongoing support which incorporates feedback. Setting up the structures.

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How to Successfully Coach Your Sales Team to Drive Efficiency

Speaker: Steve Benson, Founder and CEO, Badger Maps

According to CSO Insights, sales coaching has a double-digit impact on win rates and quota attainment. To stay competitive in today’s market, you need to implement a formal coaching approach that is aligned with your buyer’s journey and internal processes to drive results. August 30th 2018, 11 AM PST, 2 PM EST, 7 PM GMT.

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Build a Winning Sales Development Attainment Strategy and Actually Hit Your Quota

InsideSales.com

Sales organizations are struggling to align their objectives and quotas with their strategy. According to Forrester’s research , “From 2011 to 2019, the average revenue for the companies in the S&P 500 has grown over 24%, but average sales quota attainment has dropped from 63% to 43% by some estimates.” since 2018.

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Build a Winning Sales Development Attainment Strategy and Actually Hit Your Quota

InsideSales.com

Sales organizations are struggling to align their objectives and quotas with their strategy. According to Forrester’s research , “From 2011 to 2019, the average revenue for the companies in the S&P 500 has grown over 24%, but average sales quota attainment has dropped from 63% to 43% by some estimates.” since 2018.

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In the Race to Win More Customers, Sales Needs Digital Transformation

Salesforce users were surveyed about the forces shaping today's workplace. Discover the results and why investments in digital transformation and automation are pushing sales teams ahead.