Igniting Sales Transformation

MARCH 4, 2019

Everyone knows that sellers need to prospect, qualify leads, demonstrate value and business acumen in their outreach to buyers, I kicked things off by asking Kristina what is happening in the market now that dictates what buyers want, so that sellers can better focus? You’ll hear what you can expect to when you attend the session.

Microsoft 91

Microsoft Lead Rank Oracle Conference 91

Zoominfo

OCTOBER 2, 2019

As of September 2019, there are over 400 companies classified as unicorns, up from around 300 at the start of the year ( source ). Before establishing themselves as market disruptors or category creators, future unicorns start by creating a minimum viable product (MVP). In fact, the more narrowly you can define your market, the better.

Scale 182

Scale Promotion Face-to-face Lead Rank 182

The Spiff Blog

MAY 5, 2022

Fast forwarding a few years and that inspiration helped him achieve a degree in Computer Engineering from the University of New Hampshire in 2019. Dan has many hobbies such as Hiking, Bouldering, Traveling, Photography, and practically anything DIY. Eugenia has an active lifestyle and loves traveling.

Meeting 81

Meeting Travel Engineering Hiring 81

Zoominfo

MAY 21, 2020

Hyper-personalized cold emails are the main tenant of account-based sales approach (related to account-based marketing, or ABM ). Like many B2B companies, ZoomInfo has such a wide total addressable market. Rich was the Senior VP of Business Development for channel partners—not the new business team. Use a Personal Hook.

Examples 264

Examples Account Based Marketing Decision Maker Ideal Customer Profile 264

Mereo

MAY 28, 2020

At late 2019 and early 2020 sales kickoffs and strategy meetings, leadership came to the table with winning ideas for how to strategically employ sales and marketing budgets for greatest impact. Business and markets are always changing — and we have all experienced a historical economic shift. Reworking Marketing Budgets.

Revenue 56

Revenue Face-to-face Trade Show Buyer Persona 56

Hubspot Sales

MARCH 21, 2018

Inside sales reps often sell remotely, from an office base, while outside sales reps travel, brokering face-to-face deals. But, in today’s market, the two roles are blending -- and both have become a vital part of sales organization structure. So, which go-to-market should you choose? Inside vs. Outside Sales.

Outside Sales 132

Outside Sales Hiring Face-to-face Inside Sales 132

Crunchbase

MAY 14, 2020

VP of Marketing at Outreach. Why he should be on your radar: Don’t be so quick to judge the “marketing” title–founder and former CEO of Sales Hacker, Max Altschuler now heads up Outreach’s marketing team. Why he should be on your radar: Marketers beware , Corporate Bro shows us no mercy. Max Altschuler. Kelly Riggs.

Top of Funnel 132

Top of Funnel Scale Twitter LinkedIn 132

The ROI Guy

FEBRUARY 20, 2019

It may currently be the road less traveled, but given evolving B2B buying trends and the undeniable success of our customers, we believe true sales success can only be achieved when sellers evolve from “pitch” to “purpose”. You’re going to look like a hero. Which of these scenarios do you think is more likely to result in a sales win?

Sales Enablement 40

Sales Enablement ROI Analysis Guidelines 40

Vengreso

JUNE 2, 2023

The following year, 2019 I was invited again to speak at the Sales Enablement Soirée at Dreamforce and 2020… well we all know what happened. Administrators, Developers, Architects, Newbies, Sales/Marketing Leaders and Trailblazer alike. Salesforce+ offers stress-free and enjoyable e-commerce content without travel expenses and flights!

SalesForce 59

SalesForce Hotels Conference Call-back 59

Sales Hacker

DECEMBER 28, 2018

With 2019 is right on the horizon, I’m taking this as an opportunity to look back at the kickass year we had at Sales Hacker. The SaaS Executive’s Guide To Building A Winning Go-To Market Strategy by Jacco Van Der Kooij. This particular piece of the series outlines a tactical approach to building a go-to-market strategy.

Ideal Customer Profile 97

Ideal Customer Profile Top of Funnel Hiring B2B 97

Crunchbase

MAY 14, 2020

And if you’re curious about how Stripe developed its go-to-market model and sales motions, Meka led a Hubspot lesson last year that you can still download for free here. Why Brooke should be on your radar: Brooke Bachesta currently leads the mid-market SDR team at Outreach.io. Brooke Bachesta. SDR Manager at Outreach.io. Megan Bowen.

Top of Funnel 101

Top of Funnel Hiring Twitter Lead Rank 101

Zoominfo

MAY 21, 2020

When You’re Using an Account-Based Strategy Hyper-personalized cold emails are the main tenant of account-based sales approach (related to account-based marketing , or ABM). Check Out ZoomInfo’s Tips for Outreach Texting How To Write A BASHO Cold Email (With Examples) Like many B2B companies, ZoomInfo has such a wide total addressable market.

Examples 113

Examples Ideal Customer Profile Decision Maker Top of Funnel 113

Hubspot Sales

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Paid Content 98

Paid Content Top of Funnel Lead Rank Webinar Metrics 98

Connext Digital

NOVEMBER 5, 2018

Currently, it’s still one of the best channels to get your marketing material across, and it remains as one of most essential assets of a digital marketer. For starters, return on investment (ROI) for email marketing is at an all-time high of 3,800%. This means more people to connect to when you do your marketing.

Email Marketing 100

Email Marketing Trends Top of Funnel Marketing 100

Zoominfo

AUGUST 23, 2022

The B2B software market has undergone immense changes in recent years. We examined a range of data to see precisely how the B2B software market has developed over the past decade, and found some trends and patterns that should help sales professionals navigate today’s increasingly volatile business environment. That was not the case.

Trends 100

Trends B2B Decision Maker Scale 100

Crunchbase

AUGUST 19, 2021

The travel and restaurant industries were bound to suffer under a global lockdown. Many market success stories can be traced to strategic sales and marketing shifts initiated by perceptive business leaders. Many market success stories can be traced to strategic sales and marketing shifts initiated by perceptive business leaders.

Marketing 105

Marketing Telecommunications Pivotal Study 105

No More Cold Calling

MARCH 31, 2020

Learn how to take action in my free Sales Experts Channel presentation—“ How to Recession-Proof Your Sales in 9 Killer Steps ”—on Tuesday, April 14, at 1:00 Pacific, 2:00 Mountain, 3:00 Central, 4:00 Eastern, and other time zones around the world. The stock market rose to unheard-of levels, and unemployment was lower than ever.

Referrals 326

Referrals Cold Calling How To Call-back 326

DiscoverOrg Sales

APRIL 23, 2019

The average marketing department spends a LOT of money on trade shows and events – to the tune of 32% ?f Even so, trade-show events are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation.

Trade Show 227

Trade Show Leads Marketing Qualified Lead Lead Generation 227

Igniting Sales Transformation

FEBRUARY 11, 2019

In this interview, I talked with Sydney Sloan , Chief Marketing Officer at SalesLoft. You can meet Sydney personally at the Rainmaker 2019 conference here in Atlanta in March. You’ll hear Sydney’s point of view on how to prioritize sales and marketing alignment and some of the tactics she and her team employ at SalesLoft.

Customer 83

Customer Microsoft InsideView Conference 83

DiscoverOrg Sales

FEBRUARY 5, 2019

But 2019 is going to be a little different for these hunters. If you have marketing, operations, and IT in your typical sale, you’re someone completely different to each group. ” But IT, and operations, and marketing – they never talk to each other. Lesson 1: Navigating the buying committee. Things have changed.”.

Enterprise 120

Enterprise Enterprise How To Scale 120

Sales Hacker

SEPTEMBER 2, 2020

Airfare, meal bills, and other travel expenses can drive customer acquisition costs (CAC) into the tens of thousands of dollars. They’ve been invited to speak at events once a month, including the Economist Climate Risk Summit 2019. They are actually moving more towards inbound marketing. Inside Sales.

Top of Funnel 109

Top of Funnel Examples Lead Rank ActiveConversion 109

Cience

NOVEMBER 20, 2019

According to AdStage , 68% of B2B marketers use in-person events for lead generation initiatives. CIENCE marketing managers are among that 68%. Are events even a thing in 2019-2020? And the reason behind this growth is that B2B marketers know how to leverage events for lead generation. A Better Event Marketing Solution.

Lead Generation 40

Lead Generation Ideal Customer Profile Lead Rank Lead Scoring 40

Sales Hacker

OCTOBER 7, 2021

A Vietnamese immigrant, dedicated mother, and seasoned technology executive, Hang Black has an extensive background in engineering, marketing, sales, and entrepreneurship. Melissa Murillo is an award-winning and highly skilled sales leader with over a decade of experience in marketing and business development specializing in the IT channel.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130

Cience

FEBRUARY 5, 2019

As we continue, especially with many SaaS, inside sales is a viable channel for these organizations. This, combined with a tight labor market for college-educated talent, made the OTEs rise again. Some of them for example were successful field reps, but didn’t want to travel anymore. And the trend will probably continue.

Ideal Customer Profile 50

Ideal Customer Profile Hiring Outsourcing Services Inside Sales 50

SaaStr - Sales Strategy

SEPTEMBER 6, 2018

Also, if you didn’t join SaaStr Europa, we’re having it again in 2019. But here’s only one of many problems, but the main one that I see, this trend which is getting in the way of sales, marketing and growth, which is this information overload, choice overload. ” All right, traveling it’s just, aah.

Outbound 49

Outbound Outsourcing Services Hiring Revenue 49

SBI

NOVEMBER 7, 2019

Seismic , the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. San Diego, CA and New York, NY (November 5, 2019) –. Doug Winter, Seismic co-founder and CEO.

Top of Funnel 52

Top of Funnel Ideal Customer Profile Webinar Metrics Customer 52