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The 5 Marketing Conferences You Need to Attend in 2020

Sales and Marketing Management

The following is our list of the five best conferences to attend in 2020: 1. Microsoft Advertising Partner Summit. Probably one of the most inspiring marketing conferences around, the Microsoft Advertising Partner Summit is just as it sounds: an opportunity to learn more about Microsoft’s newest initiatives.

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How Small Gifts Can Create Big Marketing Wins

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Direct mail marketing makes direct contact with individual consumers, as opposed to reaching a large audience with mass media, such as advertising. For example, we offer a $7 gift card to prospects who sign up for a demo to bolster show rates. Essentially, they are MQLs that haven’t signed up for a demo yet.

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5 Successful Lead Generation Strategies

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To be actionable, your content must make tactical use of calls to action, offers, promotions, demos, and free trials that move prospects along the buyer’s journey. At the beginning of the year, we found that conference activity is down 57% in early 2021 compared to the same time period in 2020. Get Comfortable With Virtual Events.

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Recession Planning: Should You Cut Your Marketing Budget?

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During the recession of 1920–21, companies that invested in advertising increased their sales and growth compared to those that didn’t. These companies also saw continued growth for several years following the recession, unlike their competitors that had cut advertising spend. You get it. But we’re not technically in a recession.

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E-commerce That Avoids Channel Conflict

Sales and Marketing Management

Over the past three years, we’ve seen a 20% to 30% e-commerce annual growth rate, especially in 2020, as in-person prospecting proved difficult if not impossible during the pandemic. One of the manufacturer’s largest resellers complained of repeatedly losing sales to online sellers after going to the trouble of providing an in-person demo.

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Making Sense of a ‘Weird’ Labor Market — What Recruiters Need to Know

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That leaves the labor force one percentage point below its February 2020 level, showing some lingering effects of the pandemic. million job openings of February 2020, showing a still-robust demand for talent. “As Job Openings The number of job openings dropped from 11.3 million in May to 11 million in June and landed up at 11.2

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14 Examples of Socially Responsible Business Leaders

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Get a Demo Sara Menker, Founder and CEO, Gro Intelligence The founder and CEO of Gro Intelligence, Sara Menker is transforming the way we think about agriculture and food security. Right now, about 70% of images comply with this standard, but he is working to ensure that every image in CVS stores and digital platforms is compliant by 2020.

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