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2021 Gartner Market Guide for Sales Enablement Platforms

Allego

The new Gartner ® Market Guide for Sales Enablement Platforms reports on this trend and others in its latest roadmap for organizations evaluating technology vendors. By 2025, 80% of B2B sales interactions between suppliers and buyers will occur in digital channels. Transformative Sales Enablement Technology.

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Get The Meeting: How Buyers View IT Vendor Outreach

Emissary

In the Emissary Buyer Snapshot for Summer 2021 Playbook, we asked 191 senior executives, responsible for billions of dollars in technology spend, how they view the barrage of outreach they receive from IT vendor and technology marketers and sellers. Download Now. To learn how, we asked technology buyers themselves.

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5 Sales Enablement Tech Tools to Leverage in 2021

Vendor Neutral

5 Impactful Sales Enablement Technology Solutions in 2021. 5 Sales Enablement Technology Solutions to Consider in 2021. Social Integration If LinkedIn or any other social platform is an active communication channel with engaged prospects, this social integration can be quite useful. This tends to vary, however, by industry.

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How to Make Real Connections in the Era of Virtual Sales Meetings

No More Cold Calling

In 2020 and at least the first half of 2021, business travel and indoor socializing have been challenging and at times, impossible. Business buyers seem to feel the same way, so they’re not shopping around much for new vendors. For more on referral selling, tune into my new sales TV show— Back in the Black on The Sales Experts Channel.

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Three Takeaways from the 2021 Gartner Market Guide for Sales Enablement Platforms

Highspot

SEPs can also offer open APIs to integrate with offerings from complementary vendors with selling relationships and prebuilt integration for bidirectional data sharing and synchronization for seamless access by end users between applications. What does this mean for buyers? GARTNER is a registered trademark and service mark of Gartner, Inc.

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6 Inbound Marketing Strategies for Technology Companies in 2021 (and Beyond)

Pipeliner

Many customers now sign up for software subscriptions instead of installing solutions on-premises, and it’s easier than ever for them to switch to new vendors who offer better features or more competitive pricing. Inbound Marketing Strategies for Technology Companies in 2021 (and Beyond). Good luck with your inbound marketing!

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The Future of Sales: Five Trends to Track

Highspot

. “According to Forrester Analytics Business Technographics® survey data, 48% of Millennials in the US are involved in the buying process (specifically vendor evaluation and selection). May 3, 2021). May 3, 2021). May 3, 2021). May 3, 2021). May 3, 2021). hour week but only spend 23.3%

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