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The SMB Owner’s Guide to Navigating Sales During Economic Uncertainty

Act!

Monitor market trends First things first—if you want your business to sail unscathed through economic downturns, you must embrace a proactive approach. That involves staying on top of changing market trends and consumer demands and preferences. You can use detailed customer profiles available on Act! A CRM solution like Act!,

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The Pipeline ? Talking Long-Term ? Acting Short-Term ? Sales.

The Pipeline

Talking Long-Term – Acting Short-Term – Sales eXchange – 109. Specifically, the tendency to talk long-term, but act short-term; the effect of which is usually negative on results. Prospecting. When Sales Met Marketing. 3 R’s of Prospecting Success. April 2008. March 2008. February 2008. January 2008.

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5 Successful Lead Generation Strategies

Zoominfo

The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. When it comes down to it, one of the most important things marketing organizations are tasked with is generating marketing qualified leads (MQLs).

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To Get B2B Leads, Pick Up the Damn Phone!

No More Cold Calling

But very few understand how to incorporate technology into their prospecting strategy. So, they rely on outdated tactics that fail to engage the 21st-century buyer—tactics like cold calling, sending cold emails, and stalking prospects on social media. Now, you don’t have to call cold prospects to bug them.

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The Adapter’s Advantage: Sam Richter Explores GenAI’s Impact on Sales

Allego

This technology acts like a personal assistant for each person, not as a replacement for a human,” he told me during a recent episode of The Adapter’s Advantage podcast. The challenge is when you use this type of tool, it acts like a human and it’s very confident in its result.” You must humanize your communication.

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To Get B2B Leads, Pick Up the Damn Phone!

No More Cold Calling

But very few understand how to incorporate technology into their prospecting strategy. So, they rely on outdated tactics that fail to engage the 21st-century buyer—tactics like cold calling, sending cold emails, and stalking prospects on social media. Now, you don’t have to call cold prospects to bug them.

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Voicemail For Dummies And Other Romantics

The Pipeline

The basic gist was a Reader’s Digest version of the message they would deliver live to a prospect on the phone. But I have a captive audience in a workshop, on voicemail you don’t. The human mind hates a mystery, and we will act to resolve them within reasonable limits. Nine out of ten people respond by deleting the message.

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