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Tracking Success: Key Metrics for Local Paid Advertising Strategies

BuzzBoard

Understanding the Importance of Key Metrics in Local Paid Advertising Strategies Understanding the significance of key metrics in local paid advertising strategies is a crucial element of a digital marketer’s job, particularly when catering to local businesses. Advertising strategies at this level go beyond merely placing an ad.

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The Recruiter’s Guide to Web Analytics

Zoominfo

But, these technological advancements also mean that candidate sourcing has grown more competitive. You must inform your online strategy with highly-specific data– and that’s where web analytics come in. Studies show that recruiters who use analytics significantly outperform recruiters that don’t use analytics ( source ).

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How Competitive Intelligence is Replacing the Relationship Sale

Sales Hacker

What is Competitive Intelligence? Competitive intelligence is the process of sourcing and analyzing data to see the competitive landscape in order to build plans, messaging, advertising, and products to outperform competitors. How to Get Started with Competitive Intelligence. Identify Your Goals.

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Best Digital Ad Platforms for Local Business Growth

BuzzBoard

Understanding the Role of Digital Ad Platforms in Driving Local Business Growth Understanding the role of digital advertising platforms in driving local business growth is crucial to boosting both brand visibility and bottom-line revenue. Digital advertising platforms are a key player in this transformative journey.

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What lies ahead

Sales and Marketing Management

Will technology investments be necessary to stay competitive? think of the myriad ‘analytics packages’ that only suck basic Google Analytics data into the WordPress dashboard?—?are Programmatic advertising. Because the process is more streamlined with less chance of error, it typically reduces the costs of advertising.

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Conquer the Climb: Overcoming Digital Marketing Challenges for Small Businesses

BuzzBoard

These issues typically stem from constraints such as limited resources, tight budgets, a shortage of technical expertise, and increased competition. Recognizing competition’s role is also critical for overcoming digital marketing hurdles in an oversaturated market. Collaborate with a data analytics firm that fits your budget.

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How to Create a Lead Generation Strategy for SMBs

Zoominfo

Lead generation is effective because not every audience member you attract is going to invest in your product or service — but it’s worth trying to take their eyes away from larger-sized competition. Lead generation is the process of advertising, optimizing brand reach, engaging with nurture campaigns, and maximizing digital channels.