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Tracking Success: Key Metrics for Local Paid Advertising Strategies

BuzzBoard

Understanding the Importance of Key Metrics in Local Paid Advertising Strategies Understanding the significance of key metrics in local paid advertising strategies is a crucial element of a digital marketer’s job, particularly when catering to local businesses. Advertising strategies at this level go beyond merely placing an ad.

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The Recruiter’s Guide to Web Analytics

Zoominfo

But, these technological advancements also mean that candidate sourcing has grown more competitive. You must inform your online strategy with highly-specific data– and that’s where web analytics come in. Studies show that recruiters who use analytics significantly outperform recruiters that don’t use analytics ( source ).

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The 5 Greatest Competitor Monitoring Tools To Help You Gain an Edge

Nutshell

Competitor monitoring tools give you the power to track your competition’s wins and losses, giving you a competitive advantage within the market. That said, different competitor tracking tools bring different features and benefits to the table. Table of Contents What is a competitor monitoring tool?

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How Competitive Intelligence is Replacing the Relationship Sale

Sales Hacker

What is Competitive Intelligence? Competitive intelligence is the process of sourcing and analyzing data to see the competitive landscape in order to build plans, messaging, advertising, and products to outperform competitors. How to Get Started with Competitive Intelligence. Identify Your Goals.

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Conquer the Climb: Overcoming Digital Marketing Challenges for Small Businesses

BuzzBoard

These issues typically stem from constraints such as limited resources, tight budgets, a shortage of technical expertise, and increased competition. Without the right tools and expertise, assessing performance becomes challenging, complicating the process of refining and optimizing strategies.

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How to Use Data to Power Your B2B Sales Strategy

Sales and Marketing Management

In today’s crowded and highly competitive sales environment, your reps need all the insight they can get if they’re going to close sales, meet quota and grow the business. And they require the tools that allow them to leverage that data in ways that differentiate your business from the rest of the pack. They need data. Lots of data.

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How to Create a Lead Generation Strategy for SMBs

Zoominfo

Lead generation is effective because not every audience member you attract is going to invest in your product or service — but it’s worth trying to take their eyes away from larger-sized competition. Lead generation is the process of advertising, optimizing brand reach, engaging with nurture campaigns, and maximizing digital channels.