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How to Adapt to the Well-Educated Modern Buyer

Sales and Marketing Management

Author: Kelly Bosetti Salespeople once played a significant role in educating buyers about their options and helping them come to a decision regarding a product or service, but times are changing. Today, as many as 88 percent of consumers perform online research ahead of time before they buy a product. Reaching More Educated Buyers.

Education 330
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Ways to Effectively Promote a New Product or ServiceĀ 

Smooth Sale

In today’s fast-paced, fiercely competitive market environment, the days of depending only on conventional advertising techniques are long gone. Instead, combining traditional advertising techniques with cutting-edge, contemporary marketing strategies is necessary to create a dynamic and successful promotional plan.

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Do You Know Why Point-of-Purchase POP Displays Are Effective?

Smooth Sale

Our guest blog offers compelling insights regarding ‘Why are points-of-purchase POP displays so effective?’ POP displays are strategically placed promotional materials or advertising graphics where the customer makes a buying decision. ’ Why Point-of-Purchase POP Displays Are Effective?

Hiring 106
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7 Ways to Incorporate Video into Your Marketing Strategy

Zoominfo

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. B2B Vlogging: As we discussed in a previous post, B2B blogging is an effective way to drive organic traffic to your website, engage potential buyers, and generate high-quality leads for your sales team.

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9 Strategies to Convert Your Blog Traffic Into Leads

SugarCRM

Instead of hoping that visitors will somehow rediscover your blog later, you want to take actionable steps towards building a communication channelā€”so you don’t lose them. Here are nine ways to leverage your blog to capture leads, build a relationship with your audience, and ultimately convert them into new customers.

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The Beginnerā€™s Guide to YouTube for B2B Marketing

Zoominfo

Brands that market directly to consumers recognize YouTube as a powerful tool. In fact, studies show consumers are 64% likelier to purchase a product after watching an online video ( source ). Todayā€™s blog post offers an in-depth guide to YouTube success for B2B marketers. Explore YouTube advertising. We say yes!

B2B 217
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How to Leverage First- and Third-Party Data in a Cookieless World

Zoominfo

Sales can trust that itā€™s reliable to follow up with, as well as use it in advertising, email marketing, analyses, and more. “Cookies can actually be a great thing for both the consumer and the marketer. And digital advertising is all about the law of averages.ā€ “Volume is king,ā€ AlMukhtar says.

Data 100