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Recession Planning: Should You Cut Your Marketing Budget?

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During the recession of 1920–21, companies that invested in advertising increased their sales and growth compared to those that didn’t. These companies also saw continued growth for several years following the recession, unlike their competitors that had cut advertising spend. You get it. But we’re not technically in a recession.

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A Comprehensive Comparison Between B2B and B2SMB Business Models

BuzzBoard

For example, a manufacturer might sell raw materials to another manufacturer, who then uses those materials to produce finished goods. Additionally, B2B transactions can involve the exchange of services, such as a marketing agency providing advertising services to a software company.

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The B2B Marketer’s Ultimate Guide to Reddit

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But, beyond that particular use case, marketers can also convert Reddit into a successful marketing channel. We explain why Reddit is useful to marketers, and offer several tips to best approach this channel. r/advertising. /r/Entrepreneur. Invest in Reddit Advertising. Let’s get into it! How does Reddit work?

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Lead generation masterclass: 22 ways to expand your inbound marketing net

Nutshell

Read on to learn Sujan’s best lead generation tips from his BOUNDLESS 2020 session, including how to decide which channels to invest in, how to get more out of your paid marketing efforts, and how to get sales and marketing teams to (finally!) Too Many Channels: “Even the biggest companies in the world have their core channels.

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Why Successful Marketing is Equal Parts Art and Science

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A “right-brain” marketer focuses their energy on producing high-quality marketing materials that capture the hearts and minds of their audience. For example, let’s say you’re creating a video advertisement for your newest product. Let’s say our earlier example compels you to go on Netflix to binge Mad Men.

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How to use the marketing flywheel method to supercharge your business

Nutshell

A flywheel is a mechanical device that’s designed to store rotational energy in an efficient way. Every ounce of organizational energy is spent turning leads into buyers, but little effort goes towards delighting customers into repeat purchases and becoming company advocates. For example, maybe your case studies are gated.

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The Beginner’s Guide to Referral Marketing

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There are more answers to that question than ever before, thanks to the variety of tools and channels at a modern marketer’s disposal. A comprehensive referral marketing program treats referrals like any other marketing channel— which means it includes strategic preparation, targeted decision-making, analysis, and iteration.

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