Hubspot Sales

SEPTEMBER 18, 2023

In this article, we’ll cover what a trigger event is, why they’re important and provide examples you can apply to your own sales strategy. Broadly speaking, any industry change can be considered a trigger event and indicate a channel for making a sale. Here are 30 examples of these valuable occurrences and where you can track them.

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Social Media Google Hiring How To 104

Salesmate

SEPTEMBER 4, 2020

Sales email examples for drafting compelling emails. Here are a few sales email examples that can help you in drafting compelling emails at different stages of the sales pipeline. Cold email examples. So, use the channel of email tactfully to schedule discover calls for learning about the prospects’ needs and challenges.

Pipeline 103

Pipeline Examples Case Study How To 103

Allbound

AUGUST 8, 2018

Making the decision to invest resources in starting a channel partner program can be daunting, sending even the most risk-averse entrepreneurs into a cold sweat. It can also expand your distribution channels, improve your industry knowledge, support your marketing efforts, and increase your lead generation.”.

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Channels Benefit Scale Hiring 48

Allbound

AUGUST 8, 2018

Making the decision to invest resources in starting a channel partner program can be daunting, sending even the most risk-averse entrepreneurs into a cold sweat. It can also expand your distribution channels, improve your industry knowledge, support your marketing efforts, and increase your lead generation.”.

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Channels Benefit Scale Hiring 48

Partners in Excellence

APRIL 12, 2022

The shift to customers preferring the digital channels over dealing with sales people. We advertise, promote, we package products so they visually “leap off the shelves.” We might think of gaming platforms, not hosted by vendors, but independently where our customers, we, and our competitors might engage.

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Retail Consumer Advertising Advertising 122

Zoominfo

FEBRUARY 25, 2021

For example, a behavioral lead scoring rubric based on a 100-point threshold may award 50 points whenever a lead registers for a webinar. Marketing Engaged Lead: Prospect who interacts with a company via a marketing channel. Examples of outbound prospecting include email outreach, social selling, and cold calling.

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Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Sales Hacker

NOVEMBER 11, 2020

Clients have more time to reevaluate their current vendor relationships and for digital-savvy salespeople to slide in and win new clients. Competitive intelligence is the process of sourcing and analyzing data to see the competitive landscape in order to build plans, messaging, advertising, and products to outperform competitors.

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Competition Advertising Advertising Hiring 98

MarketJoy

AUGUST 4, 2022

The expensive ways of advertising a product on the television and then waiting for the phone to ring has disappeared in many ways. What we need is a channel that connects with the customer. Apple spends around $1 billion per year on advertising. So as the world around us changes, the way that we approach sales should change too.

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Hiring Face-to-face B2B Scale 98

Hubspot Sales

DECEMBER 10, 2019

the VP of Advertising, the VP of Media, and the VP of Brand Marketing), then outline the following for each of these three roles: The buyer’s 2-3 primary daily responsibilities (projects they work on and think about every day). Here is an example: Ideas for [prospect's company] re: [goal]. Determine the best outreach channel.

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Ideal Customer Profile Lead Rank Lead Scoring Strategy 101

Zoominfo

FEBRUARY 25, 2021

For example, a behavioral lead scoring rubric based on a 100-point threshold may award 50 points whenever a lead registers for a webinar. Stages of Lead Qualification Marketing Engaged Lead: Prospect who interacts with a company via a marketing channel. Marketing Campaigns Campaigns are what make companies memorable.

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Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

SendBuzz

MAY 1, 2023

B2B email personalization is the act of tailoring your advertising, offers, and communication efforts to fit the needs of each B2B prospect you target. Generally, business vendors don’t expect a high degree of personalization, yet personalization in email marketing reaps great benefits for brands. What is B2B email personalization?

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Email Marketing Account Based Marketing B2B Marketing 52

SendBuzz

MAY 1, 2023

B2B email personalization is the act of tailoring your advertising, offers, and communication efforts to fit the needs of each B2B prospect. Generally, business vendors don’t expect a high degree of personalization, yet personalization in email marketing reaps great benefits for brands. What is B2B email personalization?

Email Marketing 52

Email Marketing Account Based Marketing B2B Marketing 52

Sales Hacker

SEPTEMBER 24, 2022

Action: The prospect takes action — either purchasing your product, postponing their decision, or opting out and going with another vendor. For example, you could send them free eBooks or white papers, connect with them on social media, or make them a special offer. With PPC, your traffic will drop as soon as you stop advertising.

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Paid Content Top of Funnel Funnel Ideal Customer Profile 118

SugarCRM

NOVEMBER 4, 2021

People’s trust in advertising continuously decreases as they ask for innovation, more authenticity, and brand transparency than ever before. To diversify your lead generation strategy, you need to work on your marketing communication integration, provide relevant content and strengthen multi-channel analytics. Go Multi-Channel.

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B2B Strategy Top of Funnel Marketing 51

LeadBoxer

DECEMBER 8, 2019

A data vendor like D&B Hoovers can also help you zero in on accounts that fit your look-alike model. Source Vendors like Bombora and Aberdeen can identify companies who are expressing intent but haven’t yet interacted with your site. For example, pair a CMO at your organization with a CMO at the prospective company.

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Account Based Marketing Account Software Software 89

SugarCRM

SEPTEMBER 30, 2021

Most buying journeys start online, with a general web search, specific vendor websites, or review sites as the first resources buyers use to inform themselves about their purchases. For example, asking how many employees work at their company or what their role is at a company will help you spend time on the leads most likely to convert.

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Webinar Metrics Lead Rank Lead Scoring Sales Qualified Lead 49

Crunchbase

DECEMBER 6, 2020

Mergers and acquisitions , increases and decreases in investments, and expansion of a company through new hires or office locations are additional examples of trigger events. In the millennial age, social media is sometimes the first channel where a business will post their breaking news. Most changes can be trigger events.

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Outsourcing Services Hiring Closing Ideal Customer Profile 106

CloserIQ

APRIL 23, 2019

There’s an estimated 830-plus vendors (see landscape graphic below) offering solutions and it’s a growing list. Information gathering can also be facilitated through surveys, looking at your site engagement, and social channel engagement. Ask your vendor for references so you can talk to their previous customers. 11) Experiment.

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Lead Rank Scale Top of Funnel How To 88

Hubspot Sales

APRIL 12, 2018

For example, you might set up a call and set a goal of answering any questions a prospect has about a particular area of your product. Focus on your highest-performing channels. There’s a reason companies don’t advertise certain products in newspapers anymore. It’s important to check your channels regularly.

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Sales Cycle Strategy Channels Call-back 111

Sales Hacker

OCTOBER 19, 2018

For example, the Bridge Group found in their SaaS AE 2017 report that both the average $5MM company and $500MM company use four tech tools to accelerate their sales. We already had sales-channel saturation. Traditional sales channels like email, phone, and LinkedIn are extremely saturated at the moment. Our tips below: 1.

Industry 58

Industry Top of Funnel Channels Lead Rank 58

SugarCRM

FEBRUARY 2, 2022

For example, imagine a company that sells technology for high school and college-age students. Someone who signs up for a webinar to find out more about project management is a lead for a project management software vendor. For example, blog posts that help you show up in the search engine results drive traffic to your site.

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Lead Management Lead Rank Lead Scoring Sales Qualified Lead 49

Allbound

APRIL 3, 2019

More often than not, your partners are snowed under with options from other vendors, which means it’s up to you to stand out and show them why they should go with you over anyone else. It might start with a simple workflow that notifies the channel manager of a new application. About the Author: Scott Miraglia.

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Fashion Education Resources Channels 52

Engage Selling

MARCH 28, 2012

Their website is also a great example of testimonials done well.) In a special report (see bottom of their home page; sign-up required), the company identified “recommendations from people known” as the best tool for building consumer trust through advertising channels.

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Demand Generation Agencies Opportunity Hotels Conference 75

Zoominfo

JUNE 22, 2021

software would include App Tracking Transparency — an update that “requires apps to get the user’s permission before tracking their data across apps or websites owned by other companies for advertising.” If you already have a solid understanding of cookies in advertising, feel free to skip this section. But if not, we’re here to help.

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Scale How To Advertising Advertising 182

Zoominfo

MARCH 7, 2023

Here are some common ABM tactics to automate: Advertising Content & Campaigns Workflows Advertising Automating programmatic and paid social advertising campaigns will enable your teams to target high-value accounts at scale. Wherever possible, take advantage of technologies that can help automate your campaigns.

Account Based Marketing 130

Account Based Marketing Ideal Customer Profile Lead Rank Marketing Qualified Lead 130

Pipeliner

MAY 28, 2021

Many customers now sign up for software subscriptions instead of installing solutions on-premises, and it’s easier than ever for them to switch to new vendors who offer better features or more competitive pricing. For example, if you run a cybersecurity company, you may hold webinars on basic cybersecurity principles.

Inbound 52

Inbound Webinar Metrics Company Lead Rank 52

Altify

APRIL 2, 2018

ERP vendors will typically sell to companies that have reasonably complex enterprise resource planning requirements. Usually selling to these companies means a long sales cycle, needing lots of resources, with arduous vendor approval, procurement and legal processes. It is certainly the first.

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Ideal Customer Profile Customer Telecommunications Segment 40

Sales and Marketing Management

FEBRUARY 8, 2021

In contrast, Vrbo, a vacation rental company owned by Expedia Group, “crushed” Airbnb when it came to searches that did not mention a brand (“vacation rentals in Chicago,” for example). We need to rethink what that person’s role is if so much more is moving through a digital channel.

Marketing 120

Marketing B2C Account Based Marketing B2B 120

PandaDoc

APRIL 27, 2018

However, remember to follow whatever example a bank or loan agency gives you down to the letter. How are you selling it — directly to clients, to a vendor, online, at a store, an office, freelance, etc. Your advertising: Are you advertising already? When you have more funding, where do you advertise? Get new ones?

Outsourcing Services 84

Outsourcing Services How To Transportation Advertising 84

Zoominfo

FEBRUARY 12, 2021

Customers do their research, ask questions, and even address customer service issues on social channels. B2B social selling is an important and viable channel for B2B marketers and sales professionals. It’s not advertising. Nobody likes advertising, and people look for ways to avoid it. What B2B Social Selling is Not.

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Social Selling B2B Social Media Top of Funnel 263

Cience

OCTOBER 27, 2020

Don’t get me wrong, I do like all these channels to generate demand and leads. This is where a multi-channel, highly targeted outbound campaign can spur new growth with new logos of your best-fit clients. But outbound is back, and the right multi-channel strategy is the ticket to accelerate and scale growth. Yes, yes, we know!

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Outbound Campaigns Channels Ideal Customer Profile 63

The ROI Guy

OCTOBER 11, 2010

In the current environment, marketers are still being asked to do-more-with-less, driving a significant change in strategies, campaigns and go-to-market channels. For example, an IDC survey of technology marketers revealed that 2010 revenue grew at a healthy 5.8% world-wide, and that this greatly exceeded the 3.7%

Marketing 40

Marketing Lead Rank Lead Scoring Advertising 40

Zoominfo

JUNE 22, 2021

software would include App Tracking Transparency — an update that “requires apps to get the user’s permission before tracking their data across apps or websites owned by other companies for advertising.” If you already have a solid understanding of cookies in advertising, feel free to skip this section. But if not, we’re here to help.

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Scale How To Advertising Advertising 100

The ROI Guy

OCTOBER 22, 2010

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before.

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Harte Hanks ROI Marketing Social Media 45

LeadFuze

SEPTEMBER 30, 2021

If you sell a complicated combination of product range, for example, you may want your representatives to serve as consultants, assisting the customer in choosing the optimum customized solution. 15 Sales Methodologies Examples Necessary For Every Business. 15 Sales Methodologies Examples Necessary For Every Business.

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Sales Methodology Ideal Customer Profile Sales Qualified Lead Lead Rank 52

The ROI Guy

NOVEMBER 4, 2010

According to IDC, over 90% of IT buyers are economic buyers / economically focused; Technology marketers are focusing more investments on digital channels, and this is good because executives and economic buyers favor on-line research and content. Content may indeed be king. We call this the “Internet fueled buying cycle.&#

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ROI Buyer Buying Cycle Social Media 45

Zoominfo

FEBRUARY 12, 2021

Customers do their research, ask questions, and even address customer service issues on social channels. B2B social selling is an important and viable channel for B2B marketers and sales professionals. What B2B Social Selling is Not It’s not advertising. Nobody likes advertising, and people look for ways to avoid it.

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