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How to Avoid False Advertising and Misleading Claims with Legal Translation

Pipeliner

False advertising refers to a misrepresentation of a product or service, often through misleading or unproven claims, as defined by the Federal Trade Commission. For international businesses in advertising, many rely on legal translations to ensure that all parties understand their rights and responsibilities.

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How to Write a Marketing Plan in Six Easy Steps

Sales and Marketing Management

Author: Lonny Kocina A well-executed marketing plan is like a GPS. It guides your customers into your sales process. Done right, your marketing should result in more leads, higher sales and a stronger brand. That’s what I like about the Strategically Aimed Marketing process. It’s called SAM 6 for short.

Marketing 237
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GTM in Germany: How to Create an Effective, Compliant Strategy

Zoominfo

Launching a go-to-market strategy in Germany can be tricky due to the complexity of local regulations and guidance. Between the GDPR and ePrivacy guidelines, there is a lot to consider to ensure your business remains compliant. It is accepted that marketing activities must usually rely on either “consent” or “legitimate interest.”

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What Do You Need to Know About SEO?

Smooth Sale

When a business is at the top of search results, people trust it more, and as a bonus, SEO is cheaper than other types of advertising. Even if you’re outsourcing your marketing or hiring a professional to manage things, it’s worth knowing what it is and why it’s so important. Search engines are smart.

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Five Markets To Target As A Fencing Contractor

Smooth Sale

Via Pexels Attract the Right Job Or Clientele: Five Markets To Target As A Fencing Contractor Fencing is a versatile service that is in demand across various sectors. As a fencing contractor, it is crucial to identify and target the right markets to maximize your business opportunities and achieve sustainable growth.

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How to Write a Compelling Media Kit That Sells

Sales and Marketing Management

Author: Josh Carlyle Since you’re representing a brand, you need to market yourself to your audience and potential clients. A media kit is a promotional tool that contains useful information about your product or service, website, current partners, advertising, or marketing opportunities. Mind your target advertisers.

Media 224
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SMB Marketing: 12 Things to Avoid Messing Everything Up

LeadFuze

Make use of endless SMB marketing opportunities. So your SMB marketing clients may not always be there for the long term. If you are doing B2B commerce, you can make helping out SMBs a part of your marketing. Here are some common mistakes to avoid in SMB marketing. 12 Common SMB Marketing Mistakes.