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Marketing Is Not What You Think It Is

The Sales Heretic

Many people believe that marketing and advertising are the same thing. Using this definition, marketing includes: • [.]. Or if not, that marketing consists of the promotion you do to drive sales. But the reality is very different. Marketing is everything you and your business do that can potentially impact sales.

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How to Train Your Sales Teams on Ethical AI Use [Expert Insights]

Hubspot Sales

Train AI in sales, and you’ll join 81% of salespeople surveyed who agree that AI significantly reduces their manual tasks and data entry workload. How to Train Your AI Ethically Remember this: If we weren’t thinking about AI ethically, then something would be wrong. Thoughtful execution ensures AI can be trained correctly.

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The Definitive List of Top Email Trends in 2023 (Part 1)

Appbuddy

Of course, the hot topic right now is OpenAI’s ChatGPT (Generative Pre-trained Transformer). Globally, paid search currently consumes $1 in every $5 advertising dollars spent, so it’s entirely possible this big part of most marketing budgets will also be looking for a new home soon! Where should they focus their efforts?

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How to Reach Decision Makers Every Time

No More Cold Calling

Sure, new hires get product training and information about how great their company is, but they have no clue how to reach decision makers quickly, build trusting relationships with prospects from the get-go, and learn inside info no one else gets. In the past, new salespeople were given a desk, a phone, and a phonebook, and that was about it.

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The 5 Marketing Conferences You Need to Attend in 2020

Sales and Marketing Management

Microsoft Advertising Partner Summit. Probably one of the most inspiring marketing conferences around, the Microsoft Advertising Partner Summit is just as it sounds: an opportunity to learn more about Microsoft’s newest initiatives. Advertising Week New York. Those Googlers are some lucky folks! Hope to see you there!

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Prospects Are Not Buyers

The Pipeline

By definition, one is ready to transact, this is why they travel that mythical 57% of “BUYERS’ JOURNEY” before engaging with a rep. Most companies only train their salespeople to interact with these active buyers. Look at how certain brands advertise versus others. Prospects are entirely different than buyers.

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G-whiz

Sales and Marketing Management

For starters, the super-fast speeds will create new opportunities for transferring huge amounts of data, whether that’s offering downloads of complete inventory lines, creating high-definition video demonstrations, or streaming live from a tradeshow or your own HQ. It’s exciting to look forward and anticipate what might be.