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How to be a Credible Law Firm

SalesFuel

The Bates case changed opinions about legal marketing and led to a shift in the legal profession's approach to advertising. The emergence of digital marketing has further transformed legal advertising, making it a crucial part of business development. Currently, to think of a law firm as different from other enterprises is ludicrous.

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Building GenAI for Business? Data Infrastructure Comes First

Zoominfo

The same surveys show that 55% of corporate leaders distrust their own data assets. Best: Scoops on Expansion, Hiring, Advertising, Data Quality Now let’s look at some initiatives going on at Richard’s company. The company is investing in digital advertising, and faces challenges related to data quality.

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How to Create a Targeted B2B Customer Profile

Zoominfo

Cheaper advertising – It’s no secret—broad, popular search terms like “business software,” or “ sales intelligence ,” are expensive for ads. Lo and behold, your customers not only run financial companies, but they specifically cater to enterprise-level businesses in international headquarters. Survey your best customers.

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Mission Impossible: Making Hard Choices as a First-time CMO (Part 2)

DiscoverOrg Sales

Add 1-2 new channels to experiment with – e.g., content syndication, targeted advertising, or webinars – then test and refine quickly. A 2018 HubSpot survey reports that 73% of marketers feel generally or tightly aligned (up from 22% of companies reporting close alignment in 2017!). We’re moving in the right direction!

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Top 6 SMB Tech Verticals to Watch Out for: A Review of the Prospering Market

BuzzBoard

Summing up, the key digital marketing trends for SMBs in 2023 will be: A prevailing era of AdTech and MarTech for accurate customer targeting, optimal resource allocation, and to attain enterprise-level efficiency. A freshly executed survey by Forbes Advisor , published in April 2023, exhibits SMBs’ thriving chemistry with AI.

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How Do I Get Enterprise Buyers to Watch My Videos? | Tyler Lessard - 1531

Sales Evangelist

Video is no longer a one-to-many, high-quality product like movies and advertisements. Complete our two-minute survey here: thesalesevangelist.com/survey. Common Video Mistakes: The largest mistake is the perception of video in today’s business world. Now it’s about connection, not perfection.

Video 40
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How Do I Get Enterprise Buyers to Watch My Videos? | Tyler Lessard - 1531

Sales Evangelist

Video is no longer a one-to-many, high-quality product like movies and advertisements. Complete our two-minute survey here: thesalesevangelist.com/survey. Common Video Mistakes: The largest mistake is the perception of video in today’s business world. Now it’s about connection, not perfection.

Video 40