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B2B Advertising KPIs: Tighter Alignment, Better Results

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Every marketing team looks to leverage advertising channels to their fullest. In order to drive awareness, MQLs, pipeline — and ultimately revenue — from B2B advertising, you need to track the best success factors and strike a balance between top, middle, and bottom of funnel metrics. The more important part is what happens next.

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Examples of Good First Impressions for New Hires

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Photo by Tumisu via Pixabay Attract the Right Job or Clientele: Examples of Good First Impressions for New Hires Despite being different from what you advertised, you evaluate new hires in their first days and weeks to ensure they’re the best fit for your company. However, unlike dating, the stakes are arguably higher.

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Tracking Success: Key Metrics for Local Paid Advertising Strategies

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Understanding the Importance of Key Metrics in Local Paid Advertising Strategies Understanding the significance of key metrics in local paid advertising strategies is a crucial element of a digital marketer’s job, particularly when catering to local businesses. Advertising strategies at this level go beyond merely placing an ad.

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Budget Allocation Strategies for Local Paid Advertising Excellence

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Understanding the Importance of Budget Allocation in Local Paid Advertising The significance of budget allocation in local paid advertising is a key consideration for any digital marketing agency aiming to assist businesses in expanding within their local zones. Paid advertising is a potent tool that can ignite rapid business growth.

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Marketers: Beware of These B2B Display Advertising Mistakes

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Although B2B display advertising isn’t an exact science, enough experimentation can teach you valuable tricks of the trade. Top Display Advertising Targeting Mistakes Getting your audience right is paramount to increasing conversion rates and spending efficiently. So, what makes B2B display advertising successful?

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Signals That Indicate Cross-Selling Opportunities

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But how do you know when your B2B customer is indicating sales-readiness for cross-selling opportunities? For example, if you offer a customer that is purchasing a smartphone, the option to also purchase headphones at the same time, you are cross-selling them a related product. Targeted Advertising. What is Cross-Selling?

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Signals That Indicate Cross-Selling Opportunities

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But how do you know when your B2B customer is indicating sales-readiness for cross-selling opportunities? For example, if you offer a customer that is purchasing a smartphone the option to also purchase headphones at the same time, you are cross-selling them a related product. What is Cross-Selling? How Do You Know When To Cross-Sell?