Nutshell

DECEMBER 7, 2023

Keyword research tools help simplify that process for you. This post will break down the best keyword research tools as well as the basics of keyword research for your business. You can go through the following sections to learn more: Table of Contents What is a keyword research tool? With this tool, you can access up to 1.25

Research 62

Research Lead Rank Lead Scoring Tools 62

Lead411

FEBRUARY 14, 2024

Commercial Real Estate leads: Ideas & Lead Generation Tools Here are the Top 5 Most Essential Tools for Unlocking Commercial Real Estate Leads Lead411 Zoominfo Cognism SalesFuel SharpLaunch Google News Frequently Asked Questions Getting high-quality leads is essential for success in the ever-changing commercial real estate market.

Real Estate 52

Real Estate Lead Generation Sales Qualified Lead Lead Rank 52

BuzzBoard

NOVEMBER 17, 2023

Generative AI is the architect of this paradigm shift, a force that doesn’t just keep pace with the demands of B2B marketing but surges ahead, creating opportunities and redefining what’s possible. The future of B2B marketing is not on the horizon; it’s here, and it’s generative.

B2B 52

B2B Scale Marketing Trends 52

Janek Performance Group

APRIL 2, 2024

For example, McKinsey’s Future of B2B sales: The big reframe lists the following: More hybrid sales roles with a focus on business development in outperforming organizations Customer preference, including remote human interactions or digital self-service These changes can determine your approach, resource allocation, and competitiveness.

Webinar Metrics 62

Webinar Metrics Top of Funnel Strategy Analysis 62

Mereo

JULY 13, 2023

Gather your team, poolside even if you prefer (just mind the electronics near the water), and get ahead of the planning period with some back-to-basics portfolio analysis planning. And it is true: The Mereo Growth Strategies Matrix tool is nothing new and revolutionary. If you are up for the challenge, that is.

Analysis 36

Analysis Lead Rank Lead Scoring Face-to-face 36

Zoominfo

MARCH 1, 2021

Tracking KPIs are effective for unifying goals with quantifiable analysis, as well as celebrating successes. In fact, 65% of B2B marketers use KPIs to measure their content performance. Here’s something to consider: B2B organizations making sales and marketing alignment a priority are better at closing deals by 67%.

Paid Content 207

Paid Content Lead Rank Marketing Qualified Lead Cost per Acquisition 207

Zoominfo

FEBRUARY 3, 2023

Let’s break down the various channels for finding prospects and look at how effective each is at converting leads to opportunities, and ultimately, to customers. An analysis of 44,000 landing pages by Unbounce found a median conversion rate of 4.6% — with results ranging from 3% for SaaS businesses to nearly 8% for media and entertainment.

Conversion 130

Conversion Lead Rank Ideal Customer Profile Leads 130

Cience

NOVEMBER 11, 2020

A lot has been spoken about the importance of customer experience in the Business-to-Consumer (B2C) domain, but what about the Business-to-Business (B2B) sales model? Is it time for B2B companies to become as ‘customer-obsessed’ as some of the most successful B2C brands have demonstrated over the last decade?

B2B 98

B2B B2C Customer Top of Funnel 98

Hubspot Sales

AUGUST 2, 2020

The term "sales data analysis" can sound a bit overwhelming — all three words, individually, can be imposing in their own right. And "analysis" sounds like a process that requires skills you might not have and considerable effort you'd rather not put in. And there's a wide range of sales analytics tools that serve a similar purpose.

Analytics 138

Analytics Tools Scale Hubspot 138

Zoominfo

OCTOBER 5, 2021

Whether you use a social listening tool or track important topics manually, this process can help gauge public perception of your brand and products. Market intelligence, on the other hand, is the ongoing process of data analysis for the purpose of maintaining a well-rounded understanding of the broader market. economy an estimated $3.1

Data 130

Data Marketing Scale Analysis 130

Zoominfo

DECEMBER 13, 2018

Now, on to the ultimate guide to the YouTube channels producing the best sales content today. On Jeb’s YouTube channel you’ll find video content related to everything from sales leadership to women in sales. Featured Video: The Phone is the Most Powerful Tool in Sales. We strongly recommend you go check it out! Go check it out!

Channels 100

Channels Video Hubspot Face-to-face 100

Zoominfo

OCTOBER 24, 2018

Welcome to our October B2B Blog Post Round-Up. 89% marketers cite email as their primary channel for lead generation ( source ). A profitable sales organization relies on the careful analysis of success metrics, performance data, and sales reports. That brings us to the end of this month’s B2B Blog Post Round-Up.

B2B 140

B2B Buyer Persona Email Marketing Scale 140

Sales and Marketing Management

JUNE 22, 2018

Leading a team of salespeople in a world of ever-changing purchasing trends, a proliferation of new engagement channels, and highly educated customers, is stressful. The right software can do the analysis for you, enabling you to see at a glance where the opportunities are – or where the issues are looming.

Sales Management 196

Sales Management B2B Fashion Call-back 196

Janek Performance Group

DECEMBER 5, 2023

In 2024, some of the biggest AI-powered sales trends will include: Improved lead generation An enhanced experience Natural language processing Sentiment analysis Predictive analytics Artificial intelligence can quickly analyze vast amounts of information, including customer data and buying behaviors. This trend is not a fad.

Trends 62

Trends Top of Funnel Social Media Lead Rank 62

LeadFuze

DECEMBER 31, 2021

The Ultimate Guide to Creating a Framework for Your B2B Marketing Plan (2022 Update). What Is a B2B Marketing Plan and Strategy? B2B marketing plan and strategy is about how you plan to raise brand awareness. What is a b2b marketing strategy? What Are the Main B2B Marketing Plan Channels?

Paid Content 52

Paid Content Ideal Customer Profile Top of Funnel B2B 52

Zoominfo

DECEMBER 7, 2017

Today we teach you how to construct an effective B2B buyer persona profile—keep reading. The importance of buyer personas for B2B companies Buyer personas are a marketer’s best friend. They inform every aspect of a marketing strategy—from the content you create to the channels you use. Select the right channels.

Buyer Persona 100

Buyer Persona Buyer B2B Company 100

Zoominfo

SEPTEMBER 5, 2018

In fact, research shows over 73% of businesses are investing more than 20% of their overall technology budgets on intelligence and data analysis ( source ). Whether you use a social listening tool or track important topics manually, this process can help you gauge the public perception of your brand and products.

Marketing 140

Marketing Scale Analysis Face-to-face 140

Zoominfo

APRIL 30, 2018

The term web analytics refers to the collection and analysis of web data for the purpose of understanding and optimizing your online presence. And, with tools like Google Analytics being completely free – you really have no excuse not to give it a try! Paid advertising. Social media (LinkedIn, Twitter, etc.). Job boards.

Analytics 208

Analytics Google Analytics Social Media Channels 208

Zoominfo

FEBRUARY 2, 2021

But how do you know when your B2B customer is indicating sales-readiness for cross-selling opportunities? Cross-Sell Analysis. Cross-sell analysis can help to enhance marketing campaigns by revealing which complementary products or services are likely to be bought together. They saw a 37.4% increase in revenue to a record $96.15

Opportunity 162

Opportunity Scale Top of Funnel Lead Rank 162

SalesLoft

SEPTEMBER 23, 2022

Prospecting with B2B sales emails is sort of like asking a Magic 8 Ball. Increase your chances of a positive response with these proven B2B cold email templates and tips for effective cold emails. What to Keep in Mind for B2B Sales Emails. Luckily, when it comes to your B2B sales email strategy, you don’t have to guess.

Construction 52

Construction B2B Case Study Lead Rank 52

Sales Hacker

MARCH 18, 2020

How do you compensate for the lack of B2B face-to-face meetings ? Create a response team that would assist you in monitoring your sales channels, your employees’ welfare, and contingency plan. Now you have a wide set of powerful tools to let you manage your tasks, your projects, and your teams without leaving home.

B2B 135

B2B Tourism Face-to-face Skype 135

Zoominfo

JANUARY 13, 2021

With B2B sales reports, sales leaders can decide which ways to: Adapt sales strategies Improve sales rep performance Optimize sales cycles. Our post today covers what goes into an accessible and effective B2B sales reporting for your sales team to work off, as a blueprint to victory. Purposes of a Sales Report.

Report 162

Report Sales Qualified Lead Top of Funnel Lead Rank 162

Julie Hanson

SEPTEMBER 20, 2023

Salespeople: Trust, Empathy, and AI Leadership Insights As a leader, it’s easy to get caught up in the rush of AI tools promising to do everything but shake your buyer’s hand. However, in B2B sales leadership, striking the right balance between AI-driven efficiency and authentic human connections is critical for your success.

Face-to-face 101

Face-to-face B2B Buyer Analysis 101

Zoominfo

MARCH 5, 2018

Buyer personas are semi-fictional profiles of your ideal buyers constructed using research, observation and thorough analysis of customer data. Add your own analysis. Using your B2B contact database draw important conclusions about what makes a person or company a good buyer. The B2B Marketer’s Guide to Buyer Personas.

Lead Rank 201

Lead Rank Lead Scoring Sales Qualified Lead Buyer Persona 201

BuzzBoard

APRIL 14, 2024

Importance of Email Metrics Analysis in Achieving Local Business Contract Success The success of a local business contract can often rest on a digital marketing agency’s ability to effectively communicate with prospective local business clients. Proficiency in email metrics analysis is a crucial component of this process.

Analysis 52

Analysis Email Marketing Face-to-face Campaigns 52

Zoominfo

JULY 4, 2018

Although we have covered B2B social selling in the past, there are many social selling mistakes that can actually harm your business. There are a wide variety of social media platforms at your disposal – but not every channel is created equal. Before you jump into social selling, set clear goals for each channel you use.

Social Selling 233

Social Selling Social Media Ideal Customer Profile Media 233

Zoominfo

AUGUST 9, 2018

On average, 49% of companies are currently using marketing automation, with more than half of B2B companies (55%) adopting the technology ( source ). 91% of the most successful users agree that marketing automation is “very important” to the overall success of their marketing across channels ( source ).

Marketing 160

Marketing Lead Rank Lead Scoring Outbound 160

Mindtickle

SEPTEMBER 8, 2022

On top of that, without the proper tools, it’s hard to tell what problems make them miss their quota. But with sales enablement tools, you can understand the attitudes, content, and skills that help your sales reps reach their objectives. What to look for in a sales enablement tool. Only 43% of salespeople reach their quota.

Sales Enablement 52

Sales Enablement Tools Hiring Lead Rank 52

Mereo

MARCH 21, 2024

When they engaged Mereo to address this, we conducted a win-loss analysis and discovered that the majority of the sales cycles were really about three to four months. This one example goes to show: Overall B2B buying has gotten more complicated. Provides consistent value across buying channels.

Decision Maker 41

Decision Maker Sales Cycle Analysis Channels 41

Nutshell

OCTOBER 2, 2020

B2B brands either understand the importance of content planning, or they struggle to generate leads. B2B vs. B2C. First, it’s important to differentiate between B2B and B2C: B2B stands for business to business , meaning you are a business selling your product or service to another business.

B2B 99

B2B B2C Social Media How To 99

Sales and Marketing Management

JULY 5, 2018

Author: Chris Richardson In 2018, social media channels continue to remain one of the most accessible, profitable, and popular traffic sources for most of the businesses. According to the same research, the average B2B organization is present on six social media channels. 1 preferred tactic. 1 preferred tactic. Simple language.

Social Media 185

Social Media Media Buyer Persona Marketing 185

The ROI Guy

FEBRUARY 8, 2017

As a result, many companies are looking to channel partners as a more efficient revenue source. A survey reveals that the majority of B2B firms are now generating 60% of their revenue through indirect channels (The 2112 Group). The obvious, is that your partners aren’t dedicated just to you.

Channels 53

Channels ROI Sales Goal Microsoft 53

Allego

JANUARY 11, 2024

Perhaps only music-sharing site Napster created as much of a frenzy when it arrived on the scene in 1999 as gen AI tool ChatGPT did 23 years later. Millions of people flocked to each of those tools when they launched. Social Media Sales Coach This AI sales tool is specifically for social selling.

Ideal Customer Profile 71

Ideal Customer Profile Customer Social Media Negotiation 71

Sales and Marketing Management

SEPTEMBER 28, 2020

B2B Sales Operations Are Changing for Good. The B2B Future Shopper report surveyed over 200 B2B professionals and found many businesses have shifted away from sales representatives in favor of eCommerce. A LeadMD survey of US B2B companies observed that over half of respondents are still in the market for purchases.

Small Business 317

Small Business Small Business Lead Rank Sales Qualified Lead 317

Zoominfo

MARCH 9, 2020

Technographic data refers to information regarding a company’s essential tools and technologies. Based on ZoomInfo’s analysis, most companies in America are not ready, from a technology standpoint, to support employees working from home due to COVID-19, or if a community outbreak forces self-quarantines. E-signature tools (e.g,

Company 130

Company Health Care Analysis Face-to-face 130

Zoominfo

FEBRUARY 2, 2021

But how do you know when your B2B customer is indicating sales-readiness for cross-selling opportunities? Cross-Sell Analysis Cross-sell analysis can help to enhance marketing campaigns by revealing which complementary products or services are likely to be bought together. They saw a 37.4% increase in revenue to a record $96.15

Opportunity 130

Opportunity Scale Top of Funnel Lead Rank 130

Zoominfo

SEPTEMBER 3, 2018

We recommend you distribute this type of survey on a channel or platform frequented by your customers. Similar to our first point, these surveys should be placed or distributed through channels frequented by all types of customers. Where do you go for industry news and analysis? 3. Use surveys to scale event attendance.

Survey 133

Survey B2B Webinar Metrics Buyer Persona 133