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Sentiment Analysis: A Primer for B2B Marketers

Zoominfo

‘Emotions’ and ‘feelings’ aren’t words that come up often in the B2B world. B2B products tend to be complex and more practical than flashy– so B2B organizations often value logic and reason over emotions. . But, emotions play a larger role in B2B purchase decisions than you may realize. Enter, sentiment analysis.

Analysis 176
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Sentiment Analysis: A Primer for B2B Marketers

Zoominfo

‘Emotions’ and ‘feelings’ aren’t words that come up often in the B2B world. B2B products tend to be complex and more practical than flashy– so B2B organizations often value logic and reason over emotions. But, emotions play a larger role in B2B purchase decisions than you may realize. Enter, sentiment analysis.

Analysis 130
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Analysis on “Hyper-Personalization vs. Personalization in B2B Marketing”

BuzzBoard

The strategy in B2B marketing has shifted significantly toward personalization and, more specifically, hyper-personalization. Decoding Personalization Historically, personalization in B2B marketing has largely depended on simple customer information like the name, company, and industry.

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The Complete Guide to B2B Website Visitor Tracking (+ 10 Great Tools to Get You Started)

Nutshell

As a B2B business owner, it’s essential to follow up with valuable leads. Read on to learn more about website visitor tracking and how it can help your B2B business grow. Plus, we’ll show you 10 visitor recognition tools that will boost your inbound marketing strategy. Table of Contents What is website visitor tracking?

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GTM 80: AI in GTM Deep Dive | Overcoming Analysis Paralysis and Tactical Use Cases with Andy Jolls

Sales Hacker

He’s been a B2B leader in businesses from pre-revenue to $600MM. Tactics individuals and startups can take to get started with generative AI tools. 14:25) Analysis paralysis and how founders can approach AI implementation. (26:00) Andy Jolls is 25+ year executive with several years in CMO roles.

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Tips for Conducting a Win-Loss Analysis

Janek Performance Group

That’s what makes a win-loss analysis essential. Here, let’s examine some tips for conducting a win-loss analysis: Insights According to revenuelm.com, only 42 percent of companies regularly conduct a win-loss analysis. Here, it is important to note a win-loss analysis is not about assigning blame.

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Unlocking Commercial Real Estate Leads: Strategies & Essential Tools

Lead411

Unlocking Commercial Real Estate Leads: Strategies & Essential Tools Here are the Top 5 Most Essential Tools for Unlocking Commerical Real Estate Leads Lead411 Zoominfo Cognism SalesFuel Google News Getting high-quality leads is essential for success in the ever-changing commercial real estate market.