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How to Create Buyer Personas: A Guide for B2B Companies

Zoominfo

Did you know 60-70% of marketers say they don’t truly understand their buyers ( source )? The only way to join the 30-40% of people who do understand their buyers is to create buyer personas. Today we teach you how to construct an effective B2B buyer persona profile—keep reading. What is a buyer persona?

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Make the Journey from Descriptive to Prescriptive Data Decision-Making — and Turbocharge Your RevOps Performance

Mereo

SET THE FOUNDATION WITH DESCRIPTIVE DATA ANALYSIS Descriptive business analytics look at past data to answer “What happened?” With descriptive analysis, you can start to see trends and patterns in your business and with your buyers. But descriptive analysis on its own cannot tell you much beyond what already happened.

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5 Ways AI Can Help Sales

Pipeliner

AI takes all actions not personally related to the client on itself, which allows sellers to establish contacts and interaction with a potential buyer. ?3. Improving the quality of analysis. Ongoing analysis and testing contribute to the development of an effective customer engagement strategy. Resource search.

Hiring 96
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Embrace These Seven Success Tips for Small Business Growth

Smooth Sale

A well-crafted business plan outlines your business’s mission, vision, target market, competitive analysis, marketing strategies, financial projections, and more. Conduct a competitive analysis to understand your competitors’ strengths and weaknesses, allowing you to differentiate yourself in the market.

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Can Your Marketing Team Increase Sales Productivity?

Zoominfo

Take a collaborative approach to buyer personas. Buyer personas are semi-fictional profiles of your ideal buyers constructed using research, observation and thorough analysis of customer data. Though typically a marketing responsibility, buyer personas can also help sales reps to become more efficient prospectors.

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Why Successful Marketing is Equal Parts Art and Science

Zoominfo

Where marketers once relied on instinct, they now rely on insights gleaned from careful data analysis. In fact, 47% of B2B buyers consume three to five pieces of content before engaging with a salesperson ( source ). In fact, 50% of B2B buyers are more likely to make a purchase if they connect emotionally to a brand ( source ).

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How to Create Sales Collaterals That Convert

Highspot

A significant 71% of B2B buyers say they download and consume multiple assets to help with the decision-making process and an equal number said they share such content with their team members. When the collateral aligns with the buyer’s journey , it can impact conversion rate. Which Sales Collateral Is the Most Effective?