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How to Create Buyer Personas: A Guide for B2B Companies

Zoominfo

Did you know 60-70% of marketers say they don’t truly understand their buyers ( source )? The only way to join the 30-40% of people who do understand their buyers is to create buyer personas. Today we teach you how to construct an effective B2B buyer persona profile—keep reading. What is a buyer persona?

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5 Ways AI Can Help Sales

Pipeliner

Artificial intelligence (AI) is ubiquitous today, and sales are no exception. He also participates in the internal marketing structure, helps to increase income, and create an optimal sales funnel. Improving the quality of analysis. This accurate data allows you to get more sales by acting in a targeted manner. ?5.

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Can Your Marketing Team Increase Sales Productivity?

Zoominfo

It’s no secret, sales and marketing teams don’t always work well together. In fact, research shows that 53% of sales professionals are unhappy with the support they get from marketing ( source ). Consider these statistics ( source ): Only 8% of companies have strong alignment between sales and marketing.

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What is LinkedIn Sales Insights? [+Could it Help Sales Teams?]

Hubspot Sales

LinkedIn's some 722 million members make for a massive pool of data that could provide sales organizations with invaluable guidance about potential opportunities and ideal prospects. What is LinkedIn Sales Insights? LinkedIn Sales Insights is tailored toward Sales Operations and Sales Managers to plan sales and go-to-market strategies.

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Make the Journey from Descriptive to Prescriptive Data Decision-Making — and Turbocharge Your RevOps Performance

Mereo

SET THE FOUNDATION WITH DESCRIPTIVE DATA ANALYSIS Descriptive business analytics look at past data to answer “What happened?” With descriptive analysis, you can start to see trends and patterns in your business and with your buyers. But descriptive analysis on its own cannot tell you much beyond what already happened.

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Unlock Sales Success with AI Sales Coaching and Training

Highspot

Whether you’re launching a new product, implementing new sales strategies, or upskilling your team, sales training and coaching will always be of utmost importance. Oftentimes, sales managers won’t have the bandwidth to set up personalized training and coaching sessions for each rep on their team. That’s where AI comes in.

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Emissary’s Sales Intelligence Platform Accelerates Success

Emissary

Achieving enterprise technology sales goals has always meant overcoming a host of unique and challenging obstacles, including withstanding a protracted decision-making process and convincing a slate of committee members of your value proposition. Even the best computers still can’t beat the transformative power of human intelligence.