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Sentiment Analysis: A Primer for B2B Marketers

Zoominfo

Enter, sentiment analysis. What is sentiment analysis? Sentiment analysis is the process of gauging the attitudes, opinions, and emotions an audience expresses about a brand, product, or a specific topic. The goal of this tactic is to leverage the sentiments of customers to improve your marketing strategy.

Analysis 130
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Sentiment Analysis: A Primer for B2B Marketers

Zoominfo

Enter, sentiment analysis. What is sentiment analysis? Sentiment analysis is the process of gauging the attitudes, opinions, and emotions an audience expresses about a brand, product, or a specific topic. The goal of this tactic is to leverage the sentiments of customers to improve your marketing strategy.

Analysis 176
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5 Stellar SaaS customer service tips to reduce churn and build loyalty

PandaDoc

Whatever sector you’re in, in order to succeed you need to offer a combination of excellent customer service , high-quality products, and genuine value for money. It goes without saying, then, that customer service in the SaaS sector comes with its own distinctive set of challenges. Why customer service matters.

Churn 59
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I Debated ChatGPT: 'Will AI Replace Human Salespeople?'

Hubspot Sales

Ever since the first time my phone had the audacity to autocorrect one of my texts, I’ve been pretty convinced that artificial intelligence is going to be humanity‘s downfall — so I’ve been reluctant to embrace resources like ChatGPT. Argue from the perspective of 'AI will completely replace conventional salespeople.' Make three key points."

Scale 113
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11 Ways to Improve Your Website with Artificial Intelligence

Zoominfo

Not only can AI uncover important content trends, but it can also independently gather the resources you need to create more content. Think topic analysis, trending subject matter, user-generated content, influencer marketing, and more. 5. Online Customer Service. Text/Language Analysis. The solution?

Lead Rank 272
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10 Creative Examples of How to Use AI in Sales

Allego

Here’s how: Sales Prospecting: AI streamlines the way sales teams identify and score potential leads. By analyzing large sets of data, AI algorithms can quickly identify patterns and characteristics of ideal customers to make the prospecting process more accurate and less time-consuming. Listen to the interview.

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Going Beyond Cost – Benefit Analysis

Partners in Excellence

.” Questions about pricing and discounting dominated discussion groups (probably second to finding qualified prospects). But we see very little discussion about the business and financial impacts of solutions for customers. In some ways, this is not just a customer issue. Perhaps we have trained customers too well.