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The B2B Marketer’s Guide to Measuring Social Media ROI

Zoominfo

Customer retention. Customer retention is tied closely to customer service. How many customers did you help? Be sure to factor in the costs of any analytics/social media management platforms you may be using. We suggest setting up “goals” in Google Analytics or a comparable website tracking platform.

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How to Measure the Effectiveness of Marketing Campaigns

Nutshell

Marketers do this by using tools like website analytics, email marketing software, or social media analytics. Web analytics: Web analytics platforms like Nutshell Analytics and Google Analytics offer businesses an inside look at how their websites are performing, from who is visiting your site to where they’re visiting from.

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Understanding Customer Behavior and Preferences

Nutshell

You can access this data through tools like website analytics platforms such as Google Analytics, marketing analytics platforms, and your CRM. You can segment customers into groups and see all of your interactions with a given lead in one place. Are they finding your brand through search engines?

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Do You Want Seven Proven Strategies to Achieve Total Business Success?

Smooth Sale

For instance, web designers need to establish what distinguishes their work from others – such as which software or approach to customer service sets them apart. Engaged workers tend to be more productive and motivated, which results in better customer service and higher profits for your organization.

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7 Creative Ways to Bring in More Sales Online

Pipeliner

Analyze your customer base and market research to identify common characteristics and behaviors. Tools like Google Analytics and social media insights help you understand your audience’s demographics, interests, and online behavior. Use this data to build detailed buyer personas, representing your ideal customers.

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The Complete Guide to B2B Website Visitor Tracking (+ 10 Great Tools to Get You Started)

Nutshell

Website visitor tracking aims to convert visitors into customers by getting them into your sales pipeline. Web analytics : Rather than focusing on your visitor’s identity, web analytics focuses on the performance of your website in terms of traffic and conversions.

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Setting Up Metrics and KPIs for Your CRM

Nutshell

One way is to use other tools—Google Analytics, for example—to gather your data and then integrate those tools with your CRM to import it all into one location. Another method is to track customer interactions through your customer service team. There are different ways you can do that.

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