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How to Create a Targeted B2B Customer Profile

Zoominfo

A buyer persona is: Marie from North America who often deals with delays in the supply chain due to tech stack incompatibility, while her procurement team spends $10,000 a year on supply chain software. Let’s say your company sells accounting software that specializes in advanced finance analytics. Analyze customer analytics.

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Software Tools Every CFO Wishes They Had

Xactly

Watch the webinar, "Meet Commission Accounting Requirements Under ASC 606 (IFRS 15)," to see a demo of how Xactly CEA can help with ASC 606 implementation and compliance. Watch Webinar. The objective is to have advanced communication and analytical skills with forward-thinking collaboration. Major Priorities for CFOs This Year.

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5 Benefits of Lead Management Software for Your Business

SugarCRM

Someone who signs up for a webinar to find out more about project management is a lead for a project management software vendor. Offer free webinars on topics of interest to your audience. The emails people enter into your site need to go into a sales database or software. The Role of Lead Management Software.

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The Beginner’s Guide to B2B Marketing Attribution Modeling

Zoominfo

In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Two weeks later, the same prospect opens a promotional email for an upcoming webinar about social selling. Time-decay attribution.

Lead Rank 236
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Upland Software Increases Win Rates and Generates Revenue Faster with Award-Winning Enterprise Sales Enablement Solution Suite

SBI

Upland Software, a leader in cloud-based enterprise work management software, announced that two products, Upland Qvidian and Upland RO Innovation , have been selected as winners of major industry awards ahead of the inaugural Upland Sales Enablement Customer Roadshow, taking place this June through October. About Upland Software.

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Marketing Attribution: The Beginner’s Guide for B2B

Zoominfo

In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Two weeks later, the same prospect opens a promotional email for an upcoming webinar about social selling.

article thumbnail

How to Create a Targeted B2B Customer Profile

Zoominfo

A buyer persona is: Marie from North America who often deals with delays in the supply chain due to tech stack incompatibility, while her procurement team spends $10,000 a year on supply chain software. Let’s say your company sells accounting software that specializes in advanced finance analytics.