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Are You Social or Selling? September Referral Selling Insights

No More Cold Calling

Stop cold calling on social media. You’re not one of those people who blast me with a sales pitch after I accept your LinkedIn invitation, are you? I don’t think so, because you’ve been reading my blog, so you know by now that social selling is all about being social. Because we’re human!

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“How Are You?” Ask It—Or Not?

Mr. Inside Sales

Who do you think knows why your prospect buys? If you have followed me for a while, you may know that my opinion on whether to ask a prospect, “How are you,” has changed over the years. What I’ve discovered, is that asking this simple and socially accepted icebreaker is more important than you might think.

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Sales prospecting made easier

Sales 2.0

Here’s the framework: Are you contacting the right people? Here’s the framework: Are you contacting the right people? Do you know how you help? Does the person you are contacting trust you? Are you contacting the right people? Each one of these people could be a great starting point for you.

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Can You Really Do Referrals on Social Media?

No More Cold Calling

Social media lead generation can work. Why is asking for referrals on social media a bad idea? 4 Reasons Not to Ask for Referrals on Social Media 1. 4 Reasons Not to Ask for Referrals on Social Media 1. When you introduce someone, you put your reputation on the line. You have no clue about the connection.

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Sales lessons from a virus

Sales 2.0

If you didn’t believe that we humans are connected before COVID-19, you should now. As you know, the virus has been transmitting itself exponentially through populations around the world. The only thing that has slowed its progress has been implementing some form of social distancing. This is entirely 3D generated image.

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AI-Powered Selling and the Social Graph

Sales 2.0

One of the mechanisms for this improvement will be leveraging the “social graph” more effectively. AI will help us use our “social graph” to find referrals without spending too much time on research. Other tools do exist to mine our social connections. Another interesting view on how to leverage the social graph. ​

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Go through the motions

Sales 2.0

Even if you use social selling techniques that get you a referral or help you connect to a potential buyer using your mutual background, it is still likely to take some follow up before you confirm a meeting time (or virtual meeting time these days). In sales we need to go through the motions.