Sales Hacker

FEBRUARY 14, 2023

Using TikTok for B2B selling might seem unprofessional. But TikTok has proven a powerful channel for B2B messages. In this guide, I’ll take you through the top 5 strategies for leveraging TikTok for B2B sales — backed by research-based stats and live examples. Why use TikTok for B2B sales?

B2B 90

B2B Top of Funnel Ideal Customer Profile Video 90

Zoominfo

SEPTEMBER 8, 2019

Keep reading for our top five reasons to send your employees to a B2B conference or tradeshow this year! They’ll hear from thought leaders and experts at the forefront of your industry and will leave with a fresh supply of tips and best practices to implement—which they can then share with colleagues back in the office.

Conference 162

Conference B2B Face-to-face Scale 162

Sales and Marketing Management

OCTOBER 26, 2020

Covid-19 and subsequent office closures forced every sales team to use virtual channels in situations they never would have considered before the pandemic: complex buying cycles requiring careful orchestration by veteran sellers. Company size has no bearing on the willingness to use virtual channels.

Lead Rank 339

Lead Rank Quota Face-to-face Hiring 339

Sales and Marketing Management

MAY 18, 2018

Tapping in to the experiential trend is essential for building a brand, engaging B2B customers, and driving sales. Follow these three key steps to plan and implement immersive experiences that engage your B2B customers and transform sales. The trick is to keep the communication channels open.

B2B 221

B2B Customer Social Media Face-to-face 221

Zoominfo

AUGUST 29, 2018

‘Emotions’ and ‘feelings’ aren’t words that come up often in the B2B world. B2B products tend to be complex and more practical than flashy– so B2B organizations often value logic and reason over emotions. . But, emotions play a larger role in B2B purchase decisions than you may realize. Enter, sentiment analysis.

Analysis 176

Analysis B2B Airlines Marketing 176

Troops

OCTOBER 25, 2018

Of the three, this the big one: 35% of sales organizations using Slack have dedicated channels for every customer and prospect. 35% of Sales Orgs Have Dedicated Channels for Their Most Important Opportunities and Clients. 35% of Sales Orgs Have Dedicated Channels for Their Most Important Opportunities and Clients.

Channels 119

Channels Data Inbound Enterprise 119

Showpad

SEPTEMBER 23, 2021

They’d replaced their steak dinners with phone calls, their site visits with emails. For years, B2B buyers have been growing more informed with data, context, and community at their fingertips. Simply put, today’s B2B buyers want communication on their terms: their channel, their schedule, and their purpose.

Channels 72

Channels Video Pivotal Scale 72

Zoominfo

FEBRUARY 17, 2020

‘Emotions’ and ‘feelings’ aren’t words that come up often in the B2B world. B2B products tend to be complex and more practical than flashy– so B2B organizations often value logic and reason over emotions. But, emotions play a larger role in B2B purchase decisions than you may realize. Enter, sentiment analysis.

Analysis 130

Analysis B2B Airlines Marketing 130

PandaDoc

FEBRUARY 24, 2023

The goal is to move from the status of a potential buyer to that of a customer by using different communication channels. Now that we’ve defined the importance of sales prospecting, let’s take a look at the most effective sales channels and prospecting techniques available to reach your prospects.

Paid Content 52

Paid Content Channels Webinar Metrics Ideal Customer Profile 52

PandaDoc

FEBRUARY 24, 2023

The goal is to move from the status of a potential buyer to that of a customer by using different communication channels. Now that we’ve defined the importance of sales prospecting, let’s take a look at the most effective sales channels and prospecting techniques available to reach your prospects.

Paid Content 52

Paid Content Channels Webinar Metrics Ideal Customer Profile 52

No More Cold Calling

APRIL 26, 2021

I wrote that in 2013, back when virtual sales meetings weren’t the only option. We’ve had to make do with virtual sales meetings, and that has affected many B2B sales pros’ ability to access new customers and to make real-world connections. B2B sales reps have asked me that question repeatedly over the past year.

Sales Meeting 287

Sales Meeting Meeting Referrals Face-to-face 287

Crunchbase

MARCH 17, 2022

B2B marketers are catching up with the B2C space in using social media to drive revenue. They more and more understand that listening to the customer voice across digital channels, including social media and reviews sites, should be a key part of their success. Social selling tip No. 1: It’s not just a profile—it’s a story.

Social Selling 129

Social Selling B2B Ideal Customer Profile Social Media 129

Zoominfo

MARCH 4, 2021

Some of the easiest methods of lead generation include increasing traffic to your social media channels and website. Cold calling — or really any form of cold outreach. Find out more about cold outreach for lead gen — 9 Cold Calling Tips to Generate More Leads. And what are one of the most difficult methods of lead generation?

Lead Generation 246

Lead Generation Ideal Customer Profile Lead Rank Lead Scoring 246

Sales and Marketing Management

JUNE 22, 2018

Leading a team of salespeople in a world of ever-changing purchasing trends, a proliferation of new engagement channels, and highly educated customers, is stressful. Crucial to this is being first in line when customers come calling. The B2B world is increasingly on-the-go, and – as I’ve mentioned above, increasingly competitive.

Sales Management 196

Sales Management B2B Fashion Call-back 196

Hubspot Sales

JUNE 5, 2019

What is channel sales? In a channel sales model, a company sells through third partners -- affiliate partners (who get commission on each purchase), resellers, value-added providers (who typically bundle your product with their own), or another entity that doesn't work for it directly. The Definition of Channel Sales.

Channels 102

Channels Lead Rank Hiring Lead Scoring 102

No More Cold Calling

APRIL 15, 2021

And as of July 2020, 69 percent of B2B reps didn’t have enough leads in their pipeline to meet their annual quotas, according to a survey by ValueSelling Associates. B2B salespeople all look the same to our buyers. They get every meeting in one call, because their calls are expected and welcome. Have We Met?

Lead Gen 397

Lead Gen Sales Qualified Lead Leads Marketing Qualified Lead 397

Understanding the Sales Force

SEPTEMBER 18, 2023

Similar to the 2023 hurricanes, B2B salespeople take one of five paths: They reach out directly to the Decision Maker They settle for someone who reports directly to the Decision Maker They settle for someone who has influence over the Decision Maker They call on Procurement They call on a business user.

Decision Maker 193

Decision Maker Insurance Insurance Call-back 193

Crunchbase

FEBRUARY 22, 2021

B2B sales prospecting isn’t always as exciting and glamorous as other parts of the sales routine, as you can imagine; it’s far more behind the scenes and challenging. But how do you know how to proceed when the rules of B2B sales prospecting continue to evolve? How to prepare for B2B sales prospecting. Master cold calling.

Ideal Customer Profile 90

Ideal Customer Profile B2B Prospecting Cold Calling 90

SalesLoft

SEPTEMBER 23, 2022

Prospecting with B2B sales emails is sort of like asking a Magic 8 Ball. Increase your chances of a positive response with these proven B2B cold email templates and tips for effective cold emails. What to Keep in Mind for B2B Sales Emails. Luckily, when it comes to your B2B sales email strategy, you don’t have to guess.

Construction 52

Construction B2B Case Study Lead Rank 52

Zoominfo

FEBRUARY 25, 2021

While the B2B landscape may always be changing, lead generation will always be important. B2B sales and marketing leaders spend considerable time coming to an agreement on how much to value passive and active engagement. Marketing Engaged Lead: Prospect who interacts with a company via a marketing channel. Outbound Prospecting.

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Zoominfo

JANUARY 12, 2021

Social media has quickly become an integral part of any B2B marketing strategy, and when it comes to your go-to-market (GTM) plan, you’re missing a crucial part of the puzzle without it. What Is A B2B Social Media Marketing Strategy? And in order to answer that question, we need to cover the fundamentals of B2B social media marketing.

Social Media 200

Social Media Media Strategy Benefit 200

Sales Hacker

MARCH 18, 2020

How do you compensate for the lack of B2B face-to-face meetings ? Travel bans are lifted early, and aviation and tourism go back to normal. Create a response team that would assist you in monitoring your sales channels, your employees’ welfare, and contingency plan. This is a lot to take in and adjust to. What to expect?

B2B 134

B2B Tourism Face-to-face Skype 134

Zoominfo

FEBRUARY 3, 2023

Let’s break down the various channels for finding prospects and look at how effective each is at converting leads to opportunities, and ultimately, to customers. Cold Calling Cold calling gets a bad rap. In fact, 41% of salespeople consider cold calling their most powerful tool for making a sale. of the time.

Conversion 130

Conversion Lead Rank Ideal Customer Profile Leads 130

Hubspot Sales

OCTOBER 29, 2017

Whether you and your team need some bite-sized instruction, a full course correction or just a bit of motivation, there’s a wide variety of YouTube sales training channels that can help you. You'll find a short description of each channel as well as a few examples of especially informative or entertaining videos from each.

Channels 112

Channels Video Training Hiring 112

Sales and Marketing Management

OCTOBER 12, 2020

The hive-like atmosphere of our sales offices was replaced by Zoom calls. . In fact, according to a McKinsey survey of B2B salespeople, “While some skepticism remains, more than half believe this is equally or more effective than sales models used before COVID-19.” I believe we will. A positive sales approach works best.

Face-to-face 317

Face-to-face Lead Rank Vendor Guidelines 317

Showpad

OCTOBER 28, 2020

B2B sales, on the whole, is slower, more labor-intensive and more consequential than B2C. So it’s probably time to level up how your organization runs sales teams and integrates new B2B sales techniques into their repertoire. In the B2B space, LinkedIn is the obvious social channel of choice. No pressure.

Top of Funnel 52

Top of Funnel B2B Sales Qualified Lead Lead Rank 52

Zoominfo

JANUARY 13, 2021

With B2B sales reports, sales leaders can decide which ways to: Adapt sales strategies Improve sales rep performance Optimize sales cycles. Leaders get to see what works well enough to move forward, and what is holding their teams back. One out of two B2B sales reps fears making cold calls. Purposes of a Sales Report.

Report 162

Report Sales Qualified Lead Top of Funnel Lead Rank 162

Sales and Marketing Management

SEPTEMBER 24, 2019

Author: Tessa Burg The success of a B2B company once largely depended on the relationships and contacts of its salespeople. Now, B2B companies must implement digital marketing into their sales funnels. Just like the average consumer, B2B customers’ buying patterns have become more complicated over time.

ROI 166

ROI Lead Rank Customer Marketing 166

The Digital Sales Institute

JANUARY 19, 2022

B2B marketing content in the primary method to drive web traffic and sales leads. What is B2B Marketing Content? B2B marketing content is a type of marketing content that focuses on the needs and wants of the business-to-business (B2B) sector. Strategies for better B2B Marketing Content.

B2B 52

B2B Marketing Social Media How To 52

Pointclear

APRIL 6, 2017

We quickly become a major outbound sales channel for our clients so I thought we’d have much to discuss. Beyond the fact that this is too long, and not well written, it was sent to PointClear, my B2B lead generation services company, that does what they purport to do. We use call flows—and hire professionals who know how to use them.

Outsourcing Services 160

Outsourcing Services Lead Generation Sales Qualified Lead Lead Rank 160

Hubspot Sales

APRIL 15, 2020

Is it time to enter panic stations and go back to the drawing board? If you’re worried about taking calls remotely, you can have your team members forward their work lines to their mobile devices or use an online call software to manage sales calls remotely. It’s a lot for any company to take. So, what exactly do you do?

B2B 105

B2B Webinar Metrics Video Microsoft 105

SugarCRM

OCTOBER 13, 2021

Whether you’re selling B2B or B2C, ultimately, you’re selling to a person and today’s buyers expect a personalized experience. How to Make the B2B Customer Experience Memorable. Make your presence known across multiple channels. B2B purchase decisions are no longer just about maximizing business value.

B2B 52

B2B Customer B2C Decision Maker 52

Hubspot Sales

JUNE 8, 2020

It's never been more difficult to be a B2B sales rep. Here are three common challenges B2B sales reps need to overcome to keep brand experiences delightful for the prospect, plus some tips on how to overcome them. Relationships are everything in B2B sales. Here are 12 more ways to delight your customers in the B2B sales process.

B2B 93

B2B Ideal Customer Profile Top of Funnel Prospecting 93

Zoominfo

SEPTEMBER 12, 2018

80% of calls go to voicemail, and 90% of first time voicemails are never returned. It’s important to stand out—if your voicemail sounds just like the others, don’t expect a call back. Of course, this tactic isn’t possible without conducting research prior to the call. The average voicemail response rate is 4.8%.

Call-back 210

Call-back Follow-up B2B Social Media 210

LeadFuze

DECEMBER 31, 2021

The Ultimate Guide to Creating a Framework for Your B2B Marketing Plan (2022 Update). What Is a B2B Marketing Plan and Strategy? B2B marketing plan and strategy is about how you plan to raise brand awareness. What is a b2b marketing strategy? What Are the Main B2B Marketing Plan Channels?

Paid Content 52

Paid Content Ideal Customer Profile Top of Funnel B2B 52

Sales Hacker

MARCH 1, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. The B2B playbook is changing. valuation.

Media 71

Media Company Distribution How To 71

Mindtickle

APRIL 9, 2024

In the past, most B2B sales were conducted face-to-face – perhaps in a prospect’s conference room or at a golf course. Gartner predicts that by 2025, 80% of B2B sales interactions will occur via digital channels. Gartner predicts that by 2025, 80% of B2B sales interactions will occur via digital channels.

Inside Sales 52

Inside Sales Face-to-face Hiring Outside Sales 52