Zendesk Sell

JANUARY 8, 2019

Great customer service is a key part of any successful business. Poor customer service has the opposite effect. According to the NewVoiceMedia’s 2018 “Serial Switchers” report , poor customer service costs businesses around $75 billion a year. Only 5% did not share a negative customer service experience.

Customer Service 90

Customer Service Hiring Customer Hotels 90

Zoominfo

DECEMBER 5, 2018

Redditors value authentic content and interaction and detest overt self-promotion—which can put them at odds with marketers. Share valuable, non-promotional content. Redditors reject obvious promotion because the platform is built on organic discussion between human beings, not between marketers and customers.

B2B 157

B2B Advertising Advertising Promotion 157

Zoominfo

FEBRUARY 25, 2018

93% of B2B marketers use social media, and with good reason—it works ( source ). The same study showed that B2B decision makers are 10% more likely to consider brands that consumers know and feel connected to ( source ). We haven’t been shy about touting the benefits of social media in B2B sales and marketing. Not listening.

Social Media 147

Social Media Media B2B Marketing 147

Zoominfo

AUGUST 14, 2018

Compared to its humble beginnings, social media marketing has become a staple in the B2B community with more than $5.4 However, 14% of B2B companies still refuse to participate in social media initiatives. One of the biggest mistakes B2B marketers make is not having a specific goal at the outset of a social campaign.

Social Media 133

Social Media ROI Media B2B 133

Zoominfo

JANUARY 12, 2021

Social media has quickly become an integral part of any B2B marketing strategy, and when it comes to your go-to-market (GTM) plan, you’re missing a crucial part of the puzzle without it. What Is A B2B Social Media Marketing Strategy? And in order to answer that question, we need to cover the fundamentals of B2B social media marketing.

Social Media 200

Social Media Media Strategy Benefit 200

Hubspot Sales

OCTOBER 26, 2022

It's hard to overstate the importance of B2B prospecting in the context of most B2B sales processes. But what is B2B prospecting? What is B2B prospecting? B2B Prospecting Methods. What is B2B prospecting? B2B prospecting is one of the earlier stages in most B2B sales processes.

Ideal Customer Profile 94

Ideal Customer Profile B2B Prospecting Gatekeeper 94

Crunchbase

MARCH 16, 2022

We are honored to feature and promote their contribution on the Crunchbase blog. This article will discuss the strategies Peloton, and other successful D2C brands have implemented to grow and maintain their customer base. We’ll also touch on how the D2C model can be leveraged to the advantage of B2B-based businesses and sellers.

Scale 105

Scale Lead Rank B2B Lead Scoring 105

Sales Hacker

JUNE 3, 2021

B2B vs B2C CRMs — let’s break it down. When launching JustReachOut, I created an enticing landing page with product information that helped promote it and convince people to prepay to use it. Now, there are many companies out there that target both B2C and B2B, like Amazon, Yelp, or OpenTable. Marketing vs. sales.

B2C 77

B2C CRM B2B Ideal Customer Profile 77

CloserIQ

APRIL 30, 2019

As founder and CEO of a B2B SaaS startup , I realized fairly early the importance of a team-driven approach to sales. While persistently iterating for optimal solutions, I’ve also noticed the opportunities for improvement with counterparts in the B2B space. In comparison, B2B campaigns lack the collaboration required.

B2B 101

B2B B2C Buyer Persona Lead Rank 101

Highspot

APRIL 4, 2019

We’re proud to share that Highspot has earned a Stevie® Award for Customer Service Department of the Year. What exactly separates good customer service that gets the job done from great customer service that leads to lasting partnerships? ” –Kate Wilson, Services Executive. .”

B2B 74

B2B Hiring Customer Customer Service 74

Zoominfo

JANUARY 12, 2021

Social media has quickly become an integral part of any B2B marketing strategy. Traditional marketing content is still important, but when it comes to things like promotion, product pushes or industry news, social network sites are the place to be (because it’s where your potential customers are).

Social Media 100

Social Media Media Strategy Benefit 100

Zoominfo

SEPTEMBER 3, 2018

Personalization cuts through the information overload and provides customers with content they find personally relevant and interesting. As customers demand more personalized marketing experiences, it’s important to capture the data you need to customize services, content, and communications for each customer’s preferences.

Survey 133

Survey B2B Webinar Metrics Buyer Persona 133

Customer Centric Selling

JULY 9, 2018

Although B2B buyers are most interested in product features and functionality when evaluating companies, buyer’s perception of your company can sway their decision in your favor (or not). Look for promoters who can help to evangelize your company and the strategic direction in which it’s heading. It has eroded a bit lately.

Buyer 65

Buyer B2B Vendor Case Study 65

CloserIQ

APRIL 30, 2019

As founder and CEO of a B2B SaaS startup , I realized fairly early the importance of a team-driven approach to sales. While persistently iterating for optimal solutions, I’ve also noticed the opportunities for improvement with counterparts in the B2B space. In comparison, B2B campaigns lack the collaboration required.

B2B 52

B2B B2C Buyer Persona Lead Rank 52

PandaDoc

APRIL 30, 2024

But regardless of whether you’re selling consumer goods for $10 a time or B2B solutions for $10,000 a shot, all that matters is that the money your incremental sales generate is greater than the amount you spent to make those sales happen. It promotes organic growth. Make sure you try to compare like with like as much as possible.

Examples 52

Examples Campaigns Promotion Retail 52

Smooth Sale

MARCH 24, 2023

Include a brief description of what you’re promoting and how the user benefits from completing your desired action. Remember Whom You Are Talking To Remembering your audience is a big problem, especially for B2B businesses. A B2B company will be talking to other businesses and key decision-makers at companies.

B2C 78

B2C How To Hiring Discount 78

Zoominfo

FEBRUARY 3, 2022

As competition for customers continues to grow, you have to work harder to keep yours around. Here’s what you should prioritize in the new year to avoid the Great Customer Resignation, and how ZoomInfo can help. Prioritize the Customer Experience Improving customer service and support should be at the top of your list for 2022.

Customer 100

Customer Loyalty Consumer Survey 100

Zoominfo

JANUARY 23, 2021

While exceptional customer service is critical for nurturing accounts, without growth, the model fails. Rather than falling in line with ‘how it’s always been done,’ that is, focusing on customer service, account managers have greater success with a ‘customer improvement’ approach.

Account 238

Account Lead Rank Ideal Customer Profile Decision Maker 238

Zoominfo

SEPTEMBER 3, 2018

How Can Surveys Help A B2B Business? If you ask the right questions, you can then use customer response data to inform your most critical marketing activities. Personalization cuts through the information overload and provides customers with content they find personally relevant and interesting. Ready to learn more?

Survey 100

Survey B2B Webinar Metrics Buyer Persona 100

Janek Performance Group

MAY 29, 2024

In B2B sales, business development is the activities and processes that promote growth and increase revenue. This includes boosting new business, enabling sellers to succeed, and providing customer value. As such, it is vital to long-term success and staying ahead of the competition. 70% want better intent data.

Top of Funnel 62

Top of Funnel Webinar Metrics Buyer Persona Lead Rank 62

Sales Hacker

FEBRUARY 17, 2022

COVID-19 has changed people’s buying habits, and that’s just as true for B2B buyers as it is for individual consumers. As we begin 2022, B2B buyers are more digitally inclined than ever. It monitored live calls with customers and scanned relevant data to deliver the right information to associates in real time. The results?

Top of Funnel 92

Top of Funnel Lead Rank Lead Scoring Forecasting 92

Corporate Visions

APRIL 30, 2019

In other words, a service failure is actually an opportunity to increase customer loyalty! So, how can you wield this powerful concept to win over even your angriest customers when something goes wrong? A Proven Framework for Successful Customer Service Apologies. So, what’s the better approach?

Customer 107

Customer B2B Social Media Research 107

Zoominfo

MARCH 28, 2018

Content marketing has become a key component of B2B branding, but B2B organizations don’t always take the right approach. If you use your content only as a platform to promote your products, you’ll have a difficult time building trust with your audience. Tell customer success stories. Create authentic, valuable content.

Face-to-face 178

Face-to-face B2B Loyalty Consumer 178

MarketJoy

JULY 14, 2020

Cross promoting your business is a highly effective way to boost sales for you and other like-minded, complementary businesses. This is one of the cheapest, if not free, ways to promote your business. At MarketJoy, we can promote your business through various channels across verticals. . FORM ALLIES .

How To 98

How To Social Media Scale Lead Rank 98

Zoominfo

APRIL 17, 2019

If you’re already offering and promoting free high-quality content, your goals for this stage won’t differ greatly from your traditional top-of-the-funnel goals. Delight: Your ultimate goals are to increase customer retention (bolstering the “size” of your flywheel) and boost the positive word-of-mouth around your company.

Top of Funnel 228

Top of Funnel Funnel Lead Rank Sales Qualified Lead 228

Sales Hacker

MAY 15, 2023

I’ll talk you through figuring out if you’re ready to hire salespeople, and make my pitch for why a founder-led sales strategy makes sense for early B2B startups. What happens if you hire a sales team too early in the life of your B2B startup? How do you know you’re ready to hire a sales team? You’ve got the connections and authority.

Hiring 89

Hiring Outsourcing Services Ideal Customer Profile Pivotal 89

Crunchbase

JANUARY 18, 2022

Step 5 – Nurturing : Don’t let your customer service drop off after a sale. Customers need nurturing if they are to remain loyal to your SaaS service. Keep in touch with offers, promotions and upsells, and make sure you’re offering customers high-quality, 24/7 customer support.

Sales Process 85

Sales Process Lead Rank Sales Qualified Lead Lead Scoring 85

Apptivo

MAY 26, 2022

So, what should you do to retain your existing customers? Customer satisfaction and loyalty to your brand develop when companies consistently deliver on these four factors. Ongoing customer engagement initiatives. Effective post-purchase customer service. Why is customer satisfaction important?

Lead Rank 52

Lead Rank Lead Scoring Customer Scale 52

LeadFuze

AUGUST 17, 2021

If you are doing B2B commerce, you can make helping out SMBs a part of your marketing. 1 Assume they’re self-service. Even if software firms are spending millions of dollars on promoting their newest versions, put your money where it matters and maintain your hardware up-to-date. But you also want to keep them engaged.

Marketing 98

Marketing Social Media Advertising Advertising 98

BuzzBoard

MAY 7, 2024

Proactively investing in these areas can help foster enduring relationships with your clients, promoting your agency’s growth. As digital marketing professionals, fostering and constructing solid client relationships is not merely a goal, but it’s a client-focused strategy promoting business growth.

Strategy 52

Strategy Case Study Retention Report 52

SugarCRM

DECEMBER 2, 2021

Here are some compelling reasons to make sure marketing shares a common toolset with sales and service. . B2B sales leads usually cost an organization between $50 to $500, depending on your industry and business model. Provide Marketing Engagement History to Understand Your Customer’s Interest .

Lead Rank 55

Lead Rank Marketing Account Based Marketing Lead Scoring 55

PandaDoc

JUNE 23, 2021

ICP: Understanding your ideal customers. “ ICP ” stands for “ Ideal Customer Profile ”. B2B companies, which offer services to other corporations, and their salespeople tend to use ICPs as a business-partner scouting method. All in order to promote their products or services and speed along the buying process.

Ideal Customer Profile 94

Ideal Customer Profile Buyer Persona Buyer Customer 94

Zoominfo

APRIL 29, 2021

While you may think it’s up to the Account Manager (AM) to handle renewals, Customer Service Managers (CSMs) play a massive part in whether or not a customer will churn. ZoomInfo CSM Sam Basile gave us some insight into some of the red flags that sales professionals and customer service managers should be on the lookout for: 1.

Retention 130

Retention Churn Customer Lead Rank 130

Artesian Solutions

MARCH 15, 2018

Because something called the GDPR is coming into force very soon, and it’s going to change the face of B2B sales as we know it. Selling to existing customers has always been one of the most effective, and easiest, ways to increase your revenue and profitability. Benefits for your business: Builds customer equity.

B2B 49

B2B Face-to-face Analytics Exact 49

LeadBoxer

MARCH 28, 2021

In order to effectively develop and cultivate leads, it’s best to understand a few key customer engagement strategies for Millennials. Keep reading or use the following links to “jump” ahead: Customer Engagement Strategies for Millennials. Understand the Modern B2B Buyer Journey. Customer Engagement Strategies for Millennials.

Strategy 98

Strategy Customer Demographics Analysis 98

Zoominfo

FEBRUARY 21, 2019

Content marketing has become a key component of B2B branding, but B2B organizations don’t always take the right approach. If you use your content only as a platform to promote your products, you’ll have a difficult time building trust with your audience. Tell customer success stories. Create authentic, valuable content.

Face-to-face 100

Face-to-face Loyalty Consumer B2B 100

Bernadette McClelland

AUGUST 17, 2016

My strength as a consultant is in B2B Sales (20 years in corporate, seven years as an owner of an SME and five years as a consultant in my own practice). Is it customer service? My ’tilt’ shifts the B2B sales conversation. Start with your strength: What do you shine at in your environment? Management?

Lead Rank 150

Lead Rank SME Conference B2B 150