Zoominfo

AUGUST 12, 2018

So in an effort to demystify the term, we’re going to dive into marketing creativity in the B2B realm. Each video tells a story of a seemingly average person showing their heroism through extraordinary customer service. In the B2B world, content typically takes the form of a blog post, eBook, whitepaper, or webinar.

Examples 130

Examples B2B Marketing Inbound 130

Zoominfo

FEBRUARY 25, 2018

93% of B2B marketers use social media, and with good reason—it works ( source ). The same study showed that B2B decision makers are 10% more likely to consider brands that consumers know and feel connected to ( source ). We haven’t been shy about touting the benefits of social media in B2B sales and marketing. Not listening.

Social Media 147

Social Media Media B2B Marketing 147

Zoominfo

FEBRUARY 18, 2018

If you’re a regular reader of our B2B blog, you already know the drill. The marketing landscape changes constantly as new trends emerge and innovative tactics catch on as effective marketing strategies. Direct Dials: The Secret to B2B Sales Success. 3 Valuable Lessons B2B Businesses Can Learn from their B2C Counterparts.

B2B 124

B2B B2C Marketing Demand Generation Agencies 124

Zoominfo

AUGUST 14, 2018

Compared to its humble beginnings, social media marketing has become a staple in the B2B community with more than $5.4 However, 14% of B2B companies still refuse to participate in social media initiatives. One of the biggest mistakes B2B marketers make is not having a specific goal at the outset of a social campaign.

Social Media 133

Social Media ROI Media B2B 133

Zoominfo

OCTOBER 23, 2019

Artificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. Early adopters of AI have achieved significant benefits – including increased efficiency, cost reduction, improved customer experience, revenue growth, and more. AI Trends by Sector.

B2B 247

B2B Telecommunications Forecasting Scale 247

Hubspot Sales

OCTOBER 26, 2022

It's hard to overstate the importance of B2B prospecting in the context of most B2B sales processes. But what is B2B prospecting? What is B2B prospecting? B2B Prospecting Methods. What is B2B prospecting? B2B prospecting is one of the earlier stages in most B2B sales processes.

Ideal Customer Profile 87

Ideal Customer Profile B2B Prospecting Gatekeeper 87

Zoominfo

MARCH 15, 2018

Welcome to our seventh installment in our series of B2B blog post round-ups. 9 out of 10 B2B buyers say online content has a moderate to major effect on their purchase decisions ( source ). Now that ABM has proven to be more than just a passing trend, it’s time to take it to the next level. Enter, data-driven content marketing.

Account Based Marketing 113

Account Based Marketing B2B Prospecting Lead Generation 113

Crunchbase

MARCH 16, 2022

This article will discuss the strategies Peloton, and other successful D2C brands have implemented to grow and maintain their customer base. We’ll also touch on how the D2C model can be leveraged to the advantage of B2B-based businesses and sellers. Merchants can gain valuable feedback and information from customer reviews.

Scale 105

Scale Lead Rank B2B Lead Scoring 105

SugarCRM

MAY 9, 2023

Customer Experience (CX) has recently become a buzzword, a phenomenon that Adrian Swinscoe , customer experience consultant and expert, attributes to the power of choice the internet has bestowed upon modern consumers. That’s where his notion of Punk CX was born.

Customer Service 26

Customer Service Customer Channels Data 26

Pipeliner

MAY 25, 2019

All of this data can be used throughout product creation to find ways to improve the B2B experience, as the use of data to improve efficiency is bound to have a beneficial outcome for everyone. In any business, customer service and sales are essential parts of getting and maintaining customers. Lead Conversion Sales Tips.

Analytics 75

Analytics Data B2B Customer Service 75

Sales and Marketing Management

OCTOBER 26, 2020

And this dynamic has merely accelerated a long-term trend of B2B companies shifting their sales capacity from field-based to virtual models. After the first year of this migration, the new model increased revenues by 5% and reduced SG&A costs by 10%, at the same level of customer service.

Lead Rank 339

Lead Rank Quota Face-to-face Hiring 339

Cincom Smart Selling

APRIL 12, 2021

Lean seems to be a business trend rooted in the physical processes associated with reducing waste. The one similarity that can be found between a majority of those digital lean definitions and the major concept of selling, the most important piece for any B2B or B2C business, is the customer.

B2C 119

B2C Customer Retail Customer Service 119

Sales and Marketing Management

JANUARY 16, 2019

Author: Chanan Greenberg The sales landscape is shifting – customer service is becoming the most important factor for buyers, expected to surpass both product and price within three years, according to the Customers 2020 report. So how can an organization ensure that their omni-channel approach meets buyer expectations?

Channels 259

Channels Social Media Consumer Lead Rank 259

LeadBoxer

JULY 18, 2021

A crucial part of successful lead generation is the customer journey map. Not only will customer journey mapping help contribute to successful lead management, but it will also help to improve your overall customer experience. B2B companies rely on customer experience for conversion rates. What is Lead Management?

Lead Generation 52

Lead Generation Lead Rank Sales Qualified Lead Lead Scoring 52

Zoominfo

AUGUST 12, 2018

Artificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. Early adopters of AI have achieved significant benefits – including increased efficiency, cost reduction, improved customer experience, revenue growth, and more. AI Trends by Sector.

B2B 150

B2B Telecommunications Forecasting Scale 150

Zoominfo

FEBRUARY 20, 2018

Not only can AI uncover important content trends, but it can also independently gather the resources you need to create more content. Think topic analysis, trending subject matter, user-generated content, influencer marketing, and more. 5. Online Customer Service. And—this hasn’t gone unnoticed. The solution?

Lead Rank 272

Lead Rank Churn Analysis Lead Scoring 272

Sales and Marketing Management

MARCH 8, 2020

AI has arrived, but it’s mostly been implemented by consumer goods and services companies to personalize marketing messages, enhance their knowledge of customers, manage inventory and increase customer loyalty. These investments include technologies and platforms that ensure prospects are tracked in a B2B world.

Top of Funnel 218

Top of Funnel Marketing Scale Lead Rank 218

Allbound

AUGUST 1, 2018

While technology is the primary driver behind the trends listed below, the result isn’t more data or more tools—it’s better relationships and a more fruitful partner program. This trend has had a significant impact on the B2B SaaS world where many companies place considerable emphasis on design, product, and UI.

Channels 48

Channels Trends Marketing Enterprise 48

Sales Hacker

AUGUST 28, 2018

This article outlines the results of a B2B Buyer Experience survey by TimeTrade. Related: 5 Painful Mistakes That Are Crippling Your Customer’s Buying Experience. Given these trends, it can be easy to draw the conclusion that buyers no longer need or want a “human” touch when making a purchase. Still Thinking B2B vs. B2C?

Buyer 79

Buyer B2B B2C Survey 79

The Sales Hunter

FEBRUARY 17, 2012

Retail Sales Trends. This is a basic rule of selling in a B2B environment. However, this does not mean B2B sales do not also have a big element of what I call “B2P” impact. However, this does not mean B2B sales do not also have a big element of what I call “B2P” impact. customer service.

Motivation 172

Motivation B2B Decision Maker Hiring 172

DiscoverOrg Sales

NOVEMBER 17, 2016

Holger Schulze is an experienced B2B tech marketer and advisor for SaaS, marketing / sales automation and cybersecurity vendors. He is perhaps best known for his work creating large-scale online communities such as the B2B Technology Marketing Community on LinkedIn with over 97,000 followers across the world (at the time of this publication).

Scale 120

Scale B2B Trends Lead Rank 120

The Sales Hunter

FEBRUARY 3, 2012

Retail Sales Trends. B2B Phone Sales Cold-Calling: It Still Works! The exact time you set aside for making cold calls is going to vary based on who you’re calling, where you’re calling and where you’re calling from. For many B2B industries, cold-calling on Mondays or Fridays is not feasible. Networking.

Cold Calling 186

Cold Calling Motivation B2B Hiring 186

Alice Heiman

APRIL 22, 2020

As a longtime sales leader and consultant to B2B sales leaders and CEOs at companies of various sizes, across various industries, I know teams that stay positive and adapt quickly will survive in a tough economy and come out strong on the other end. 2: Stay connected to customers and offer heartfelt value-adds.

How To 166

How To Construction Customer Service Coaching 166

LeadFuze

JULY 16, 2019

In the last few years, considerable attention has been paid to improving customer experience (CX) in the B2C world, however, research by Accenture Strategy makes it clear that CX is equally, if not more, important for B2B buyers as well. . Talking about expectations, B2B buyers seem to be much more demanding than B2C customers.

Influencer 63

Influencer B2B Customer B2C 63

Zoominfo

OCTOBER 23, 2019

Artificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. Early adopters of AI have achieved significant benefits – including increased efficiency, cost reduction, improved customer experience, revenue growth, and more.

B2B 100

B2B Telecommunications Forecasting Scale 100

Cincom Smart Selling

APRIL 12, 2021

Lean seems to be a business trend rooted in the physical processes associated with reducing waste. The one similarity that can be found between a majority of those digital lean definitions and the major concept of selling, the most important piece for any B2B or B2C business, is the customer.

B2C 62

B2C Customer Retail Customer Service 62

Vengreso

MARCH 7, 2019

As a digital sales evangelist, I’m passionate about helping sales professionals see that the B2B buyer journey is one of the most important things for them to understand. Listen to find out how you can build trust with today’s well-informed B2B buyers by becoming the best at resourcing and helping them through their buying journey. ?.

B2B 93

B2B Buyer Conversion Ideal Customer Profile 93

Customer Centric Selling

AUGUST 13, 2018

In recent years, selling to the B2B market has presented new challenges for companies such as buyers’ growing tendency to vet vendors using online research and the interplay between the B2B and B2C buyer experience. So, what should companies selling to the B2B market know before they engage with their buyers?

B2B 49

B2B B2C Buyer Persona Marketing 49

Hubspot Sales

NOVEMBER 22, 2023

Trends Researcher, Max Iskiev anonymously surveyed 1,477 global sales professionals across B2B and B2C industries to unearth the sales trends, opportunities, strategies, and pain points that could impact businesses in the coming year. But, we promise that none of our survey respondents were persuaded by us to say this.

Data 90

Data Tools Closing Hubspot 90

SalesFuel

APRIL 25, 2024

Are you one of the lucky B2B sellers who has a Customer Success Manager (CSM) on staff? Interestingly, this trend has been growing as companies recognize the value of nurturing long-term relationships with customers.

Hiring 52

Hiring Scale Referrals Promotion 52

Allego

FEBRUARY 28, 2023

There are several different types of generative AI tools for salespeople, including: Chatbots: Chatbots are AI-powered programs that can conduct conversations with customers, provide product information, and help with customer service. The post How to Use AI Tools (like ChatGPT) for Sales appeared first on Allego.

Tools 118

Tools Lead Rank Lead Scoring Microsoft 118

Zoominfo

SEPTEMBER 3, 2018

How Can Surveys Help A B2B Business? If you ask the right questions, you can then use customer response data to inform your most critical marketing activities. Personalization cuts through the information overload and provides customers with content they find personally relevant and interesting. Ready to learn more?

Survey 100

Survey B2B Webinar Metrics Buyer Persona 100

Zoominfo

SEPTEMBER 1, 2019

This is a troubling trend, considering the fact that trust is the foundation of customer loyalty. So let’s get into our top five strategies to build customer loyalty! Invest in Multi-Channel Customer Service. Great customer service is one of several factors that make a customer loyal to a brand.

Loyalty 130

Loyalty Customer Incentives Incentive 130

Crunchbase

MARCH 6, 2020

Curious about what’s trending in the startup world from a salesperson’s perspective? As a Crunchbase veteran, I am constantly looking out for interesting industry trends, developments and startups on the rise to get ahead of the game. Industry: Customer Service, Enterprise Software. HQ: Copenhagen, Denmark.

Health Care 120

Health Care Enterprise Enterprise Remedy 120

Zoominfo

JANUARY 22, 2019

In today’s hyper-connected, digital age, online reviews play a large role in the B2B sales cycle. 92% of B2B buyers are more likely to make a purchase after reading a trusted review. Check out these statistics ( source ): 72% of B2B buyers say negative reviews give depth and insight into a product. Post a public response.

Social Media 213

Social Media B2B Scale Follow-up 213

SBI Growth

AUGUST 20, 2019

These trends gradually evolved over the past decade as more and more businesses jumped on the bandwagon; ultimately paving the way for the next truly revolutionary tool in marketing: Artificial Intelligence (AI). Remember ‘big data’ and ‘advanced analytics’? Read on to.

Marketing 180

Marketing Analytics Trends Data 180

Zoominfo

MAY 29, 2018

B2B companies take note: Use of voice search is on the rise. This search trend presents a unique opportunity for your company to jump ahead of the competition and generate more organic traffic to your business websites. This is great news for B2B businesses ready to tackle voice search. In fact, 41% of U.S.

Google 153

Google B2B Study Engineering 153