COVID-19 accelerates expected B2B sales trends
Sales and Marketing Management
JUNE 22, 2020
McKinsey & Company created its B2B Decision Maker Pulse , a survey of 3,600 B2B decision makers in 11 countries and 12 sectors across 14 spend categories. Two-thirds of survey respondents stated that digital interactions are more important to their customers than traditional ones?—?a The next normal sales model.
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