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4 Tips B2B Email Marketers Should Take from B2C Brands

Appbuddy

That’s why some B2B email marketers are searching for inspiration in unlikely places: their B2C counterparts. To maximize your email performance during Q4 and beyond, consider these lessons from B2C brands: 1. You’d be hard-pressed to find a leading B2C brand sending plain text emails. Forget B2B or B2C. Tokenization ?

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How Younger Generations are Disrupting B2B Buying

Zoominfo

In fact, 90% of Gen Z and Millennial survey respondents say they were dissatisfied with a vendor, compared to 71% of Gen X and Baby Boomer respondents. Additionally, 75% of Millennials and Gen Z respondents surveyed by Sid Lee USA and Angus Reid Group feel they have a voice and social capital within their communities.

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Top 10 B2B Ecommerce Trends for 2023

Hubspot Sales

As a McKinsey & Company study found, 65% of B2B companies sold exclusively online in 2022. B2B ecommerce strategies also differ greatly from B2C (business-to-consumer) ecommerce. In B2B, transactions involve two businesses, while in B2C, businesses sell directly to consumers. In a similar study by HubSpot.

Trends 101
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Yes, Gender is a Factor in B2B Buying Decisions: Selling to Men and to Women

DiscoverOrg Sales

But that’s the B2C space,” you might be thinking. “In Martin , DiscoverOrg surveyed 350+ B2B buyers, and we put this question to the test: Are there differences selling B2B solutions to women and men? Download our full study to see: who cares about pricing discounts. In B2B sales, isn’t it all the same? Stereotypes exist.

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Differences Between Selling to Women vs. Men (Yes, Gender is a Factor)

Zoominfo

But that’s the B2C space,” you might be thinking. “In Martin , ZoomInfo surveyed 350+ B2B buyers, and we put this question to the test: Are there differences selling B2B solutions to women and men? Note: We did this study before our acquisition and ZoomInfo re-brand. In B2B sales, isn’t it all the same?

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The B2B Marketer’s Guide to Virtual Reality

Zoominfo

53% of surveyed adults said they would buy from a brand that uses VR over a brand that doesn’t ( source ). While B2C brands have embraced VR/AR on a large scale, B2B marketers have been slower to adopt this new technology. Unlike their B2C counterparts, B2B marketers often fail to appeal to buyer emotions. Emotional engagement.

B2B 154
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Personalize B2B Mobile Site to Grow Revenues

Score More Sales

There are still some things that differentiate a B2B (business-to-business) transaction from B2C (business to consumer). B2C has been much more adopted and understood – we are learning more about B2B and know at least this: Buyers need a level of trust before buying. But where to start?

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