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4 Marketing Trends to Expect for a Post-COVID-19 World

Sales and Marketing Management

It can make it hard to predict what B2B marketing and sales will look like when we enter the post-COVID-19 era. . With that in mind, here are four things you can expect to occur in B2B markets as things reopen. Marketing spends will be lower. This is an excellent time to double down on your automated content marketing.

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The Top Five Benefits of Distribution Sales Data

Sales Management Plus -- SMP

Leading distributors are taking advantage of all that data to discern important trends in their customer base, delve deeper into customer behavior and test new marketing messages. This may seem challenging if you haven’t taken a data-driven approach to sales and marketing before. However, with SMP you can go far beyond that.

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Market & Sales Intelligence — Why Both are Essential for Sales Teams

Zoominfo

Both market and sales intelligence fall under the umbrella of lead intelligence, which collectively gives comprehensive insights about prospects. Today we’re covering how sales teams can benefit from both sales and market intelligence along the buyer’s journey. What is Market Intelligence? What is Sales Intelligence?

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Marketing hacks to make you a sales management guru

Sales and Marketing Management

They also benefit from hijacking a few best practices from marketers. Here are some thought-starters for hacking your counterparts in marketing. Throw out the “that’s the way we’ve always done it” stories and use data to get a clearer lens on your territories. Marketers find insights in the data because they look for it.

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How to launch a cold canvassing campaign: 5 simple steps

Close.io

In this article, I’ll show you a step-by-step process to execute your first cold canvassing campaign. Generally the goal of a canvassing campaign is to introduce your company, collect information about your consumers, and understand their needs. Here are the top three benefits of cold canvassing over cold calling.

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3 Reasons to Normalize Your Data

Zoominfo

To get the most out of their investment, sales and marketing operations leaders should ensure that any data they collect is normalized before it’s put into action. Data normalization is the systematic process of grouping similar values into one common value, bringing greater context and accuracy to your marketing database.

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How to Create a Targeted B2B Customer Profile

Zoominfo

The email inboxes of B2B executives are already filled with so much marketing clutter. Yet the people who actually might be interested in buying your product or service also play a big role in your target market. Creating customer profiles for these prospects is crucial for your marketing campaigns—and in the end, your sales.