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Everest Reaches New Heights

Appbuddy

Yes, Mount Everest is now a little bit higher. I can only surmise this change is in response to our news about Everest , the email platform, and how it is bigger and better than anything else we’ve seen yet. One of the biggest benefits of Everest isn’t necessarily the tool itself, but the data powering it. Data for Days.

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Email: The Swiss Army Knife of Marketing

Appbuddy

Email budgets benefitted in 2020 as spending was diverted from non-digital channels and they now represent over 20% of total marketing budgets. To learn more about how Everest can improve your email program’s performance, schedule a demo with us today. However, Anna showed us that this success has created new challenges.

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Google Announces General Availability of BIMI in Gmail

Appbuddy

BIMI provides many benefits for marketers. In today’s complex landscape, where inboxes are more congested and recipients are more selective in the messages they engage with, the benefits of BIMI can have a significant impact on your email performance. However, the benefits received are worth your investment. Conclusion.

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Send Time Optimization is Old News

Appbuddy

Plus, VTO is a seamless addition to Validity’s Everest email intelligence and optimization platform. According to Conway, VTO from Verizon Media significantly increases return “because the hardest part is guaranteed,” giving customers “the benefits of better opens and clicks right out of the gate.”. Ready to try for yourself?

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Top 4 Attributes to Look for When Selecting an Email Deliverability Solution

Appbuddy

Add those benefits up, and a typical company sending 20 million emails per month – at industry benchmarks for open, click-through, and conversion rates and averaging $30 per conversion on a 75,000-customer base – would see a payback in a little over three months and a three-year ROI of 450%. They’re watching to see what Validity does.

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Top 4 Attributes to Look for When Selecting an Email Deliverability Solution

Appbuddy

Add those benefits up, and a typical company sending 20 million emails per month – at industry benchmarks for open, click-through, and conversion rates and averaging $30 per conversion on a 75,000-customer base – would see a payback in a little over three months and a three-year ROI of 450%. They’re watching to see what Validity does.

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Email ROI: Many Happy Returns

Appbuddy

A sender’s perspective: ROI measurement & benefits. She then explored how they use Validity’s Everest email success platform to address these challenges and how they quantify the benefits, identifying five dimensions: Average deliverability rates increase from a 70-80% range to a mid-high 90% range.

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