Can You Really Do Referrals on Social Media?
No More Cold Calling
FEBRUARY 1, 2024
But clicking buttons to forge new relationships is a waste of time, and digital referrals are a myth. An exception: It’s OK to write to someone on LinkedIn or send an email asking if they know the person you want to meet. That’s not cold calling. Get offline to get your referral. Social media lead generation can work.
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