How to Leverage Back-channel Marketing to Engage Non-responsive Decision Maker Targets
eGrabber
SEPTEMBER 12, 2020
In today’s world, the B2B decision maker targets receive a lot of spamy emails from reps multiple times a day. Decision makers can easily spot a cold-email and instinctively put their finger on the delete key. But when a decision maker gets an email from an internal employee, their mindset is different.
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