Zoominfo

DECEMBER 15, 2020

So whether you’re expanding into new territory, prepping for next year’s round of new hires, or deploying marketing campaigns, following these B2B tips and tricks will help your B2B efforts during the holiday season. BASHO emails are a specific kind of personalization strategy, ready for you to use in your next targeted campaign.

B2B 237

B2B Trade Show Intent Data Buyer Intent 237

Zoominfo

SEPTEMBER 3, 2020

They are a component of campaigns where individual readers (who could be possible prospects) are sent crafted messages after they set off a configured trigger. Identify email campaign goals that pertain to your organization. Campaign Mode – This allows users to oversee email activity while personalizing their messages.

Prospecting 262

Prospecting Scale Lead Nurturing Campaigns 262

Highspot

APRIL 25, 2019

Take a look at the four ways a sales team can give your content marketing campaigns a boost. The sales team is in the best position to inform what content will work at different points in the sales funnel — from blog posts to webinars to demos — which your marketing team can then work on creating. Create More Precise Buyer Personas.

Top of Funnel 85

Top of Funnel Campaigns Buyer Persona Marketing 85

eGrabber

FEBRUARY 23, 2022

Then you will definitely need a successful cold email campaign strategy. A cold email campaign strategy will not only make your prospects read your emails but also reply to your emails as a part of your campaign. Building a Successful Cold Email Campaign Strategy. Let’s dive in and have a look at the key elements.

Campaigns 40

Campaigns Webinar Metrics Strategy Email Marketing 40

Sales Hacker

MARCH 26, 2018

I’m telling you this because whether you want to use video in your marketing or sales campaigns, it is possible to make the process agile. So we thought: what successful campaigns have we already run and how can we apply them in other areas of our lead generation efforts? The Solution: Video + Email Campaign.

Campaigns 59

Campaigns Film Top of Funnel Video 59

Zoominfo

NOVEMBER 29, 2021

Get a Demo Performance Metrics by Channel Choosing B2B marketing KPIs for your team starts with analyzing your active campaigns. Demos : Number of MQLs that sign up for a scheduled demo. MQL to demo rate : Percentage of MQLs that turn into scheduled demos. Intent lift. Compare how the two perform.

Lead Rank 130

Lead Rank Marketing Qualified Lead Webinar Metrics Sales Qualified Lead 130

Zoominfo

MAY 20, 2021

Customers have become highly accustomed to using email when communicating with a brand, and email performance is a critical factor in the success of digital marketing campaigns. According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI. Source: Campaign Monitor.

Email Marketing 264

Email Marketing Benefit Webinar Metrics Marketing 264

Nutshell

FEBRUARY 20, 2024

Want to get more of your marketing team on your CRM and email marketing platform so they can send email campaigns, but don’t want to pay for an entire seat? Or join a live demo to see Nutshell at work! START YOUR FREE TRIAL SEE A LIVE DEMO The post Nutshell Announces Free Marketing Seats appeared first on Nutshell.

Marketing 71

Marketing CRM Campaigns Email Marketing 71

Zoominfo

AUGUST 17, 2022

Find Better Candidates With Better Data Our recruitment database is fueled by best-in-class business contact data Get a Demo Chorus We’ve launched a new integration between Chorus and YouCanBook.Me, an online scheduling service. This will allow MarketingOS users to more effectively run campaigns and target the right audiences.

Intent 130

Intent Campaigns Advertising Advertising 130

Connext Digital

NOVEMBER 21, 2023

With personalization on the rise, our team can help you find the perfect targeting segments for your campaigns. In 2024, we’ll see this integrated directly into more email campaigns. Imagine launching a new product via email – with a live demo and Q&A streamed directly in the message.

Email Marketing 98

Email Marketing Trends Marketing Campaigns 98

Nutshell

MARCH 15, 2024

This article explores the benefits of creating a lead nurturing process, the different stages of that process, and the ideal tools for a successful lead nurturing campaign. It’s also an ideal time to register them for product demos and guided tours. Table of Contents What does lead nurturing mean?

Lead Nurturing 71

Lead Nurturing Top of Funnel Sales Qualified Lead Lead Rank 71

Zoominfo

MARCH 15, 2022

Get a Demo 5 Tips to Optimize Your Paid Ad Bidding Strategy 1. You might split a campaign where half of it targets MQLs and the other half targets opportunities. You can establish negative keywords on three levels: account, campaign, and ad group. At the campaign level, create a list of keywords for a specific campaign.

Lead Rank 130

Lead Rank Marketing Qualified Lead Account Based Marketing Engineering 130

Mr. Inside Sales

MAY 30, 2022

If you’re like most companies, then you’ve probably got enough technology in place to measure just about everything: talk time, conversion rates, number of demos being given, lead flow and lead placement in the funnel—top end, middle, and end stage of leads. And now with A.I., How about: “We wouldn’t be interested right now?”. They won’t.

Top of Funnel 156

Top of Funnel Face-to-face Sales Qualified Lead Inside Sales 156

Nutshell

JANUARY 9, 2024

Landing Pages helps streamline your digital marketing campaigns by making it easier to create and customize webpages, keep visitors engaged and generate more conversions. It’s a breeze to design landing pages for your campaigns with our drag-and-drop builder. Can I customize my landing pages for my marketing campaigns?

Campaigns 62

Campaigns Advertising Advertising CRM 62

Nutshell

JANUARY 9, 2024

Landing Pages helps streamline your digital marketing campaigns by making it easier to create and customize webpages, keep visitors engaged and generate more conversions. It’s a breeze to design landing pages for your campaigns with our drag-and-drop builder. Can I customize my landing pages for my marketing campaigns?

Campaigns 62

Campaigns Advertising Advertising CRM 62

Hubspot Sales

SEPTEMBER 2, 2018

But more volume isn’t always the answer to successful campaign outreach. I’ll dive into the tactics and tools used by some of the top sales campaigns out there. Here’s how you can turn your sales outreach from good to great -- plus some helpful email campaign templates you can implement today. Direct mail campaigns.

Campaigns 68

Campaigns Top of Funnel Direct Mail Lead Rank 68

Zoominfo

SEPTEMBER 3, 2020

They are a component of campaigns where individual readers (who could be possible prospects) are sent crafted messages after they set off a configured trigger. Get a Demo What Are The Benefits Of Email Automation? Basic Steps Identify email campaign goals that pertain to your organization. What Is Email Automation?

Prospecting 130

Prospecting Scale Lead Nurturing Campaigns 130

Zoominfo

FEBRUARY 3, 2023

Conversion rates on traditional cold-calling campaigns can be very low — a widely cited Baylor University study , done in conjunction with Keller Williams Realty International, found agents earned an appointment or referral only 0.5% Social Media Campaigns A good rule of thumb for social media campaign conversion rates is between 2-5%.

Conversion 130

Conversion Lead Rank Ideal Customer Profile Leads 130

Zoominfo

APRIL 29, 2020

Launch a Multi-Touch Campaign. Multi-touch campaigns are very effective, but it takes both marketing and sales departments to make it work. You can also advertise free demos or other promotions. Your event strategy may change whether you’re walking the floor or have a booth, but the goal is the same: To book a meeting or demo.

Trade Show 191

Trade Show Lead Generation Sales Qualified Lead Leads 191

Zoominfo

OCTOBER 5, 2021

With this intelligence, you can run targeted or account-based campaigns to the buying groups at that company. Now you can see how many people from “Acme Corp” visited your website in the past week, the pages they visited, what products they viewed, and how much time they spent on the site.

Intent Signal 100

Intent Signal Buyer Intent Prospecting Campaigns 100

Nutshell

MARCH 1, 2024

With Site Explorer, you can dive deeper into organic search metrics, including search volume and projected traffic, revealing specific keywords to target in your upcoming campaigns. This tool exposes vital information about what your competitors spend on ads, how successful these ad campaigns are, and which keywords these ads target.

Paid Content 71

Paid Content Tools Lead Rank Lead Scoring 71

SalesFuel

APRIL 19, 2024

That means less access to emails, names, IP addresses, and GPS coordinates 61% say they expect it to be more difficult to collect demo, user preferences and behavior from third parties Overall, brands are less confident in data used by social media, programmatic platforms, ad servers, and website analytic tools.

Objections 52

Objections Data Ideal Customer Profile Marketing 52

Zoominfo

AUGUST 30, 2022

While GDPR privacy compliance remains a top priority, the ePrivacy Directive adds complexity by limiting the manner in which marketers can launch campaigns, depending on where their audience lives. Privacy Considerations for Marketing Lists To stay compliant with GDPR, marketers should vet all lists before using them in campaigns.

Campaigns 130

Campaigns Data Account Based Marketing Consumer 130

Zoominfo

MARCH 8, 2022

We’ve all done it — visited a website and filled out a web form to request a demo or download a report. We use their IP address to identify their company, then add that organization’s buying committee to an automated campaign, complete with marketing and display ads. Free Trial 2. It also performs incredibly well.

Lead Rank 100

Lead Rank Lead Scoring Sales Qualified Lead Leads 100

Zoominfo

MARCH 8, 2021

Utilizing lead nurture campaigns. Like many B2B SaaS businesses, this company has a product demo as part of its marketing and sales funnel. They also find that their sales team isn’t using their time optimally — giving demos to unqualified leads, and not being quick to follow up with their ideal leads either.

Lead Qualification 246

Lead Qualification Ideal Customer Profile Sales Qualified Lead Lead Rank 246

Zoominfo

DECEMBER 6, 2021

Initiate an automated email campaign. Follow up with a call to schedule a product demo.

Demand Generation Targets 100

Demand Generation Targets Demand Generation Outbound Campaigns 100

Zoominfo

JULY 3, 2020

When it comes to identifying accounts to target for marketing campaigns, you have a lot to choose from. However, you can also begin to: Create targeted social media campaigns Construct highly relevant and personalized emails Write timely and topical blog posts Implement A/B testing. So how do you narrow it down? The answer: data.

Data 195

Data Account Based Marketing Demographics Campaigns 195

Hubspot Sales

OCTOBER 18, 2017

I’ve suggested a new marketing campaign focusing on the unique patient-dentist relationship you can provide. 3) Demo Recap. Example: Hi Ross, Thanks for sharing some insight into your role at Dental Excellence earlier today -- not to mention, giving me the opportunity to geek out about Marvel comics. Best, Rachel.

Apparel 95

Apparel Case Study Resources Face-to-face 95

Hubspot Sales

APRIL 12, 2021

According to her, "Every marketing campaign needs a sales messaging layer. When our marketing team is preparing to launch a new campaign, they also arm our sales team with templates or snippets in HubSpot Sales that align with the campaign messaging.". Then, he demos the product himself.

Sales Management 129

Sales Management Hubspot How To Scale 129

Zoominfo

SEPTEMBER 22, 2023

Get a Demo Which Intent Data is Most Likely to Convert? We can notify you through your CRM or Slack for follow-up, or you can reach out to champions directly with personalized emails, display ads, or social campaigns. ZoomInfo MarketingOS Finally, ABM with data you can trust.

Intent Data 130

Intent Data Buyer Intent Intent Data 130

Zoominfo

AUGUST 22, 2022

Ask any seasoned marketer and they’ll tell you that strong segmentation is the key ingredient to efficient, successful campaigns. This applies to all types of campaigns — from emails to display ads to content syndication. It’s a win-win. ZoomInfo MarketingOS Finally, ABM with data you can trust. But make sure you choose wisely.

Segment 130

Segment Ideal Customer Profile Account Based Marketing B2B 130

Zoominfo

JULY 25, 2023

Business development managers (BDMs ) or account executives (AEs) act on useful leads from the SDR/BDR team to close the sale through demos, discovery sessions, and follow-up. This provides a helpful starting point when sourcing, creating campaigns for, communicating with, and qualifying leads.

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

Zoominfo

MAY 20, 2021

Customers have become highly accustomed to using email when communicating with a brand, and email performance is a critical factor in the success of digital marketing campaigns. You’ll get high ROI According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI.

Email Marketing 130

Email Marketing Benefit Webinar Metrics Marketing 130

Hubspot Sales

DECEMBER 7, 2023

Work backward from these numbers to determine the number of demos, discovery calls, and connects you’ll need to make by month, week, and day. Demo in bulk. This type of mass demo will reinvigorate your relationship with low-hanging prospects. This type of mass demo will reinvigorate your relationship with low-hanging prospects.

Data 117

Data Discount How To Quota 117

Zoominfo

NOVEMBER 15, 2021

Now you can route the highest-quality leads to your top-performing account reps while automating interaction with the lower-quality leads. ” Chris Hays, Chief Revenue Officer at ZoomInfo

Lead Rank 100

Lead Rank Lead Scoring Ideal Customer Profile Sales Qualified Lead 100

Zoominfo

MARCH 9, 2021

It is not a singular campaign or strategy; nor is the goal limited to new customer acquisition. Who works on creating demand generation campaigns? Offer Free Trials, Demos, Tool, or Samples : Offering a limited but valuable version of your product or services for free so prospects have a chance to genuinely evaluate it.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Targets Demand Generation Paid Content 225

Nutshell

FEBRUARY 21, 2023

This way, they can nurture more fruitful relationships with customers and create more targeted marketing campaigns. Get in touch with Nutshell to start a free trial , or attend one of our live demos today. Personalized campaigns make customers feel like you care about your audience as individuals and not just one big entity.

Benefit 62

Benefit Data Ideal Customer Profile Social Media 62