Three Sales Demo Disasters and How to Avoid Them

Sales Benchmark Index

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Discovery, Demo, or Disconnect?

DiscoverOrg Sales

Sales people have been giving tech demos for a long time. Top of the funnel metrics require that SDRs book discovery calls and schedule demos, yet the value of those interactions can be difficult to quantify. Pre-demo discovery that leads to a white-glove trial.

New Data Shows the 9 Surprising Things All Winning Demos Have in Common

Hubspot Sales

analyzed 67,149 SaaS sales demos to understand the anatomy of demos that close deals. Every sales demo recording included in this study was conducted on screen sharing platforms like Zoom and GoToMeeting , where they were recorded with speaker separation. Sales Product Demo

Data 101

[VIDEO] 40% more Demos & 2.5x bigger ACV: The Results of Our Account-Based Everything Experiment

DiscoverOrg Sales

We sent personalized direct mail pieces to accounts hat had shown a decent level of engagement, with the goal of propelling them to a demo at a faster velocity. Measure 2: Demos / Meetings set. Account-Based Everything group: 55% of target accounts agreed to a demo.

Flip Your Sales Demo Upside-Down


Does your demo start with any (or all) of the following? Warning: Your Sales Demo is Upside Down and it’s costing you sales! A recent analysis of 67,000+ SAAS demos done by Gong.IO found that demos that “Do the Last Thing First” are significantly more successful. Doing the last thing first is a key concept first introduced by Peter Cohan, founder of the Great Demo! By that time in the demo: Attention spans are significantly lower. Flip your sales demo.

[VIDEO] 3 Steps for an Effective Sales Demo

DiscoverOrg Sales

I’m Steve Bryerton, Vice President of sales here at DiscoverOrg, to talk about how to bookend your demo in order to create a sense of urgency and commitment from your prospects. From beginning of your demo , let’s create an upfront contract. When we get to the end of the demo, more often than not we haven’t been dealing with the key decision maker, or the ultimate buyer of our solution. Request a Demo. Welcome to today’s Whiteboard Wednesday.

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Sales People Should Never Do A Demo Under These Circumstances

A Sales Guy

You don’t owe anyone a demo. Just because a prospect or buyer asks for a demo, you don’t owe it to them, and therefore you don’t have to give them one. Without a robust discovery built into your demo process, you CAN’T give a powerful demo.

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Demotainment is Not a Dirty Word! 5 Ways to Make your Demo More Entertaining

Performance Sales and Training

I just sat through another deathly serious – and seriously boring – demo. When I suggested some ways to make the demo more engaging for his audience, the salesperson bristled and replied, “I don’t believe in demotainment.”. Most demos start in one of two ways: 1.

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Three Sales Demo Disasters and How to Avoid Them

Sales Benchmark Index

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Why The Perfect Sales Demo Never Includes the Word “If.”

A Sales Guy

Do you want a telltale sign that your demos aren’t very good? That’s how bad it is if you’re using if more than once in your demos. I’m sure many of you are wondering, what does saying “if” have to do with delivering a good demo.

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3 Recap Email Templates to Use After Connect, Discovery, and Demo Calls

Hubspot Sales

3) Demo Recap. You hang up, take off your headset, and enter meeting notes into your CRM. Another productive meeting with a prospect. But don’t forget to send that buyer a recap email before you move on to the next item on your agenda.

To Salespeople, Demos and Presentations are Like Snack Food

Understanding the Sales Force

They aren't aware that continuing to present, demo, propose and quote are unhealthy approaches for the pipeline. Demos and presentations are the sales equivalent of sugar (we like them and they make us feel good.)

Why Sales People’s Product Demo’s Suck and What to Do About it!

A Sales Guy

Product demos and trials seem to be the thing these days, especially in the world of SaaS (Software as a Service). Product demos and trials have quickly become standard operating procedure in sales today and this trend shows no sign of abating. 10 Rules for Better Product Demos.

Technology Give You the Middle Finger in a Demo? 7 Reactions to Avoid

Hubspot Sales

Internet outages, bad phone connections, products that stop working … chances are, you’ve experienced plenty of technical snafus in the middle of a demo. The good news is that these challenges don’t have to derail your deal or even your demo. Then move on to the rest of your demo.

Why Salespeople Won't Abandon the Early Demo and Presentation

Understanding the Sales Force

Understanding the Sales Force by Dave Kurlan Two weeks ago I wrote this article about how demos and presentations are like snack foods. One of the comments, by Jason Kanigan, said: Traditional selling revolves around the demo/presentation.

What’s The Problem With Demos

Partners in Excellence

Demos Sell! I was visiting a company recently, they had a full court press on doing demos. People were measured on the number of demos they were doing, they had created a contest around who did the most demos, they had banners and buttons around the Demos Sell theme. Clearly, the sales people were selling demos, but they weren’t getting PO’s. I asked to sit in a couple of the demos to see what was happening.

From Demo to Conversation

Sales Overdrive

Done well, they can help you move your company away from the worn out pattern of pushing every prospect into a “demo” or a “pitch about features and benefits”; and moving them into a conversation around building value , developing a business relationship and ensuring technical alignment.

The Pipeline ? The Right Way to Use Demos in Technology Sales

The Pipeline

The Right Way to Use Demos in Technology Sales. Stored in Attitude , Business Acumen , Communication Strategy , Demos , Listening , Planning , Presentation , Proactive , Sales Strategy , Sales Success , Sales Technique , audio , execution. Happy demoing, better selling! Demos.

[Video] How Sales People and Sales Leaders Do A Killer Demo

A Sales Guy

Demos are increasingly becoming the path to making the sale, and if you mess up the demo, it sabotages the sale. Unfortunately, too many salespeople and therefore sales organizations do crappy demos. “Selling is not just show up and throw up!” ” .

From Demo to Conversation Part Four: The Elevator Pitch

Sales Overdrive

Thanks for visiting us today for our 4th of 5 installments in our Rapid Insights Series From Demo to Conversation. Today we’ll be looking at the Elevator Pitch which is a tool every organization and every sales person and company executive should have.

From Demo to Conversation Part One – Targeting and Lead Development

Sales Overdrive

Done well, they can help you move your company away from the worn out pattern of pushing every prospect into a “demo” or a “pitch about features and benefits”; and moving them into a conversation around building value , developing a business relationship and ensuring technical alignment. Next time we’ll talk about two more keys to moving away from the often punishing demo-oriented selling approach into a productive business conversation that will accelerate sales.

Sales Training Article: Avoid These Sales Demo Disasters

Customer Centric Selling

How to Give a Great Online Presentation that Keeps Your Audience Engaged

Performance Sales and Training

Audience engagement Web Presenting audience engagement online presentation remote demo web demo web presentationI once made a sandwich, responded to an email, and let the dog out – all while “watching” an online presentation. I’m not proud. And I’m not alone.

From Demo to Conversation Part Three: Aligning Your Conversation to the Audience

Sales Overdrive

So if you are speaking with the “technical” influencer, be mindful of the reason they ask for information or a demo. They ask to see a demo or more information because that’s their preferred style – NOT because that’s the pathway to a win! Don’t handicap yourself by focusing on a demo or playing the benefit comparison game like your competitors do. In our last post we discussed the importance of preparing and beginning to engage your targets in well conceived conversations.

The Lie, The Time Waster and the B t (A Lesson for SaaS Sales Teams)

A Sales Guy

I reached out to the company for a demo and to learn more. From inquiry to demo took over a month. One discovery call and one demo. The argument to this approach, spend 15 minutes before the demo to learn my business and what’s driving my need to look at an ATS. This way they can customize the demo to my companies needs. Fast forward to the demo. A Sales Guy Recruiting is in the market for a new ATS (applicant tracking system).

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From Demo to Conversation Part Two: Preparing and Engaging in the “Conversation”

Sales Overdrive

In our last post we discussed the importance of careful targeting and lead development. Today we will discuss how to initiate and develop effective dialogues with our target markets and the high-priority prospects within them. These days there are many channels one can use to reach these markets and begin what we like to call the “Conversation” – that meaningful, collaborative business conversation that ultimately has the best chance of developing into a business relationship.

A Right Time to Sell and a Wrong Time to Sell

The Shameless Sales Blog

Sales Tips qualify sales deals sales demo take controlThere's a right time to sell. And there's a wrong time to sell. The right time to sell is when you have earned the right to sell. Sounds simple enough. But lots of people screw this up. You don't earn the right to sell just because the customer has asked you for information, for a pitch, or a demonstration. You earn the right to sell when you uncover the driving reason behind the sale.

3 Ways Sales Machine Mastered Social Selling

A Sales Guy

Guest Posts Sales Leadership Social Selling/Social Media/Content Marketing Consensus demo hashtag Sales sales machine social selling TwitterLast week I spoke at Sales Machine with some other great folks, Seth Godin, Gary Vaynerchuk, Simon Sinek, and more.

How to Increase Your Closing Percentage

Inside Sales Training

Next question: Out of ten leads that you set up to pitch a demo to, how many of those ten end up buying? And because of this, top sales reps send out (or set up) the fewest leads (appointments, demos, presentations, etc.) Let me ask you a question: Do all of your leads end up buying?

Why Qualifying for Timeline is Important

Inside Sales Training

If you are prospecting to set an appointment or a demo, then the following scripts to qualify for timeline are what you use: “If you like what you see after the demo, what would be the next steps on your side?”.

Maslow’s Hierarchy for SDR Teams

DiscoverOrg Sales

An automated email cadence to respond to potentially good fit prospects that fill out a request for more info, or a demo via our website. Demos from past users are easy to book and the deals easier to close. Pre-Demo Surveys. Graph A: Outbound Demos Scheduled Per Week.

The Ultimate Guide to Lead Qualification for Inbound & Outbound SDR Teams

Sales Hacker

Similarly, unless you have clearly defined criteria for your outbound SDRs, they will pass leads to sales that will waste their time with Demos and Discovery calls that go nowhere. Many times an “intern” or SDR from other company comes inbound asking for a demo to see your solution.

I Don’t Want Your Deck

No More Cold Calling

The same goes for demos, product descriptions, and any other information your customers didn’t ask for and probably don’t have time to read or watch. If a buyer requests a deck or demo, great! Stop pushing demos and stop pushing products.

Handling Objections When Requalifying

Inside Sales Training

As I’ve suggested before, it’s always a good idea to requalify your prospect at the start of your demo or presentation. The positive way of asking this is: “ _, at the end of today’s demo if you like what you see, is this something you could put to work for you in the next two weeks?”.

9 Secret Elements of Highly Effective Sales Conversations


Keep your demos focused. If your reps are getting a ton of questions during their demos, that’s a very good signal. Top performers get nearly one-third more questions from buyers during product demos than middle of the pack performers.

Introducing #ThursdayDemoDay

Smart Selling Tools

But now, we have a way for you to see actual demos – one demo a week – in just 30 minutes. From now on, Thursday is Demo Day! Every Thursday, we’ll host a different sales acceleration solution provider who will give a 30 min demo. 30 min online demo.

The One Thing Most Salespeople Are Unable to Do

Understanding the Sales Force

You might also guess that it''s the sales equivalent of eating right - not doing demos and presentations so early in the sales process. It is partly a result of their inability to sell consultatively while continuing to demo, present, quote and propose too early.

Qualifying for Budget

Inside Sales Training

The new thinking seems be driven by the fear that “until we give the value of what we’re offering (meaning the demo), it’s too soon to talk money. Nowadays, there seems to be a raging debate about when – and even whether or not – to qualify for budget.

AJ’s story – and the Split of Outbound and Inbound Sales Development

DiscoverOrg Sales

I hadn’t closed a demo – or anything – in awhile. The sales team consisted of a circle of SDRs responsible for outreach and booking demos; and Account Executives (AEs), responsible for leading the demo and closing the deal. Additionally, the process of booking demos was drawn-out and inefficient, with the SDR acting as a go-between from client to AE, making introductions and trying to book and confirm appointments after the call ended, and enthusiasm waned. “We

How To Build A Winning Sales Deck

Sales Hacker

We just do demos.”. The demo-only approach doesn’t work anymore. Practitioners (or a technical buyer), rely on defining your category and executing a well-framed demo. The Practitioner’s Demo. Then, prioritize the demo accordingly. “We don’t use a sales deck.