DiscoverOrg Sales

OCTOBER 17, 2017

For years, sales and marketing teams have been spending money to buy lead generation tools and contact data to grow their email marketing database. Unfortunately, the days of just filling your marketing system with the most names, emailing them indiscriminately, and seeing a flood of responses is long gone. Which is better?

Case Study 145

Case Study Study Data Outbound 145

SBI Growth

FEBRUARY 12, 2013

Specifically – when to walk away from an opportunity. With 20 years of experience, including Business Development, IT, Consulting, and Marketing, he’s a great source of business knowledge. Q&A with Stefan Captijn from Genesys: 1) Can you briefly describe the opportunity? This topic centered on the sales rep’s dilemma.

Case Study 314

Case Study Study Travel Quota 314

LeadFuze

DECEMBER 31, 2021

What does Sales Case Study means? The focus of a case study should be on how your company helped someone, not about the success or failure of your business. Sales case studies give you the opportunity to show your product in a way that is most appealing. The Importance of a Sales Case Study.

Case Study 52

Case Study Study Hiring How To 52

Anthony Cole Training

JANUARY 27, 2014

One of Objective Management Group’s (OMG) partners, Market Sense, in Austin, Texas, had an opportunity to work with 15 MBA students that had never sold. Over a 3-day period, they had to go door-to-door in the same market and sell an overpriced luxury item. 1 team had the strongest overall Desire and Commitment.

Case Study 186

Case Study Study Sales Talent Hiring 186

Sales Hacker

APRIL 9, 2020

There’s still an opportunity to build your brand, establish digital thought leadership, and develop your audience. Here’s a case study that will show you how it’s done in a real life situation. Evolved Media is a content marketing and technology publishing agency that serves B2B technology businesses. Client Background.

Case Study 79

Case Study Study LinkedIn Top of Funnel 79

BuzzBoard

APRIL 15, 2024

Understanding the Significance of Showcasing ROI for Digital Marketing Services In today’s data-driven climate, illustrating the return on investment (ROI) for digital marketing services is crucial in showcasing the efficiency and effectiveness of these services.

ROI 52

ROI Case Study Marketing Campaigns 52

Sales Hacker

MAY 10, 2021

Opportunity to upsell and cross-sell. Even after you close a deal with a client, there is always an opportunity to upsell or cross-sell. The feedback can be directly related to the sales process or product and is an excellent source of market intelligence. Source: Crazyegg.

Case Study 62

Case Study Study Top of Funnel Churn 62

Fill the Funnel

APRIL 3, 2015

For example, email marketing is a powerful tool to help you connect with your prospect and sell your products or services. Case studies often serve a different business building purpose than email. What Is a Case Study? According to a wiki definition, a case study is: 1. Why Use Case Studies?

Case Study 48

Case Study Study Top of Funnel Engineering 48

BuzzBoard

MARCH 6, 2024

Understanding the Importance of Digital Marketing for Small Businesses Digital marketing has become an indispensable aspect for small businesses, not just an optional luxury. The adoption of these methods allows a small business to broaden its consumer reach, extending beyond local limitations and into a larger, global market.

Small Business 52

Small Business Small Business Ideal Customer Profile Case Study 52

BuzzBoard

MARCH 5, 2024

Introduction to Small Business Digital Marketing Success Stories Digital marketing has emerged as a vital instrument for small businesses, playing a key role in their success. Numerous case studies have appeared over the years, offering tangible evidence of the effectiveness of digital marketing strategies.

Small Business 52

Small Business Small Business Case Study Lead Rank 52

SBI Growth

JULY 18, 2013

And Advantage leisure director Julia Lo-Bue Said accused the cruise lines'' new head of sales Chris Truscott of failing to understand his market. Some Key Learning’s From P&O’s Mistakes: Understand your market, including channel partners, before you change the comp plan. Don’t tie SPIFFS to lots of confusing qualifiers.

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Case Study Study Commission Company 266

BuzzBoard

FEBRUARY 28, 2024

Defining ROI in the Context of Digital Marketing for Small Businesses The return on investment (ROI) of digital marketing for small businesses is a critical metric offering insights into the success of a marketing campaign and informing business decisions. Ready to elevate your digital marketing strategy and drive superior ROI?

Small Business 52

Small Business Small Business ROI Case Study 52

SalesFuel

APRIL 8, 2024

According to a report from TREW Marketing and GlobalSpec, your client should be focusing more on popular social media sites. This spells opportunity for your client since most Americans have a habit of thinking about work afterhours. Here’s what you need to know.

Social Media 52

Social Media Media Video B2B 52

Allego

DECEMBER 6, 2023

Why don’t sales reps use all the marketing content your organization creates? Companies spend nearly 9% of their revenue on marketing , yet Forrester reports that 65% of marketing material goes unused. Marketing toiled over this content, so how can you motivate your sales team to use it?

Motivation 71

Motivation Marketing Collateral Case Study 71

Zoominfo

JANUARY 19, 2021

Digital marketers invest in creating landing pages because of their higher conversion rates. Landing pages serve as a litmus test to digital marketing campaign success — you get to see who is interested in your content and how many. What is the Landing Page’s Importance in Digital Marketing? What Makes a Good Landing Page?

Marketing 246

Marketing Prospecting Top of Funnel Segment 246

SBI Growth

MAY 10, 2013

The demands for content creation on today’s marketing team can take the form of a raging beast. Marketing teams are fighting to keep up. Too often Content Marketing leaves a wake of smoldering bodies as it devours every ounce of capacity. Chief Marketing Officers are struggling with guiding their teams on how to keep up.

Marketing 312

Marketing Case Study Webinar Metrics Harvest 312

Zoominfo

MARCH 14, 2018

Jay is a well-known marketing influencer and industry expert who has 24 years of digital marketing and customer experience under his belt. Jay is a favorite in the marketing community, and today we tell you why. Keep reading for the top four reasons marketers love Jay Baer! If you’re not, allow us to introduce you.

Real Estate 164

Real Estate Marketing Case Study Social Media 164

SMEI

JANUARY 5, 2024

In today’s highly competitive job market, particularly in the dynamic fields of sales and marketing, standing out to prospective employers is more crucial than ever. Keeping Up with Industry Trends The sales and marketing sector is continuously evolving, with new tools, strategies, and market dynamics emerging regularly.

Marketing 85

Marketing Ideal Customer Profile Social Media Google Analytics 85

Sales and Marketing Management

SEPTEMBER 8, 2018

Author: Silvia Woolard In today’s digital marketing environment, there are unlimited ways to improve your business performance. Your business, marketing, sales, and content strategies are surely different than your competitors’ strategies. Offer them a case study that proves something that’s relevant to them.

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Case Study Discount Webinar Metrics How To 237

Apptivo

OCTOBER 3, 2022

Lifecycle marketing is the holistic approach of getting new buyers and converting them to be customers. Marketing is as much an art as it is a science! A master marketer understands the nuances of customer behavior and establishes an emotional connection with them, therefore it is an art. What is Lifecycle marketing?

Marketing 98

Marketing Lead Rank Lead Scoring Campaigns 98

Zoominfo

OCTOBER 5, 2021

The disconnect between marketing and sales is an age-old story. Research shows that 90 percent of sales and marketing professionals believe their strategy, processes, content, and culture are not aligned. This has major consequences for both the marketing team and their sales counterparts. “If Let’s dive in. Let’s dive in.

Lead Rank 130

Lead Rank Paid Content Marketing Qualified Lead Sales Qualified Lead 130

Zoominfo

APRIL 23, 2019

Due to the legal issues with compliance, many financial advisors choose to avoid the headache and stay away from digital marketing. This is a wasted opportunity. There are ample marketing solutions that can help you increase your online presence while staying FINRA compliant. Utilize event marketing. Find your niche.

Buyer Persona 145

Buyer Persona Social Media Marketing Case Study 145

BuzzBoard

FEBRUARY 8, 2024

Understanding the Necessity of Digital Marketing Services for Small Businesses In the digital era, the importance of digital marketing services for small businesses cannot be understated. Digital marketing evens the playing field. These are just some of the key advantages of digital marketing. How is this achievable?

Small Business 52

Small Business Small Business Lead Rank Lead Scoring 52

BuzzBoard

FEBRUARY 8, 2024

Strategies for Overcoming Objections When Selling Digital Marketing Services to Small Businesses In the realm of digital marketing, acquiring clients often necessitates surpassing objections, particularly when accommodating the distinctive requisites of small businesses. Winning proposals foster trust and assert your expertise.

Small Business 52

Small Business Small Business Cost per Lead Objections 52

BuzzBoard

FEBRUARY 28, 2024

Explaining How Digital Marketing Can Have a Transformative Effect on Small Businesses Digital marketing continues to transform, providing significant advantages for small businesses. Digital marketing is revolutionary because it allows small businesses to compete with larger enterprises. Your business growth relies on it.

Small Business 52

Small Business Small Business Marketing Social Media 52

BuzzBoard

FEBRUARY 8, 2024

Exploring the Impact of Influencer Marketing on Small Businesses Understanding the dynamics of the evolving digital landscape, many small businesses are embracing innovative strategies to boost brand awareness. Influencer marketing, which involves collaborations with popular social media users, is one such strategy gaining traction.

Small Business 52

Small Business Small Business Influencer Marketing 52

BuzzBoard

FEBRUARY 16, 2024

Understanding the Significance of Competitive Analysis for Local Businesses In today’s fiercely competitive local business market, competitive analysis has emerged as a vital tool for small businesses seeking growth. Concurrently, identifying their weaknesses provides the opportunity to appeal to their dissatisfied customers.

Analysis 52

Analysis Competition Small Business Small Business 52

BuzzBoard

APRIL 15, 2024

Understanding the Power of Email Marketing in Winning Local Business Contracts Email marketing is a powerful tool for digital marketing agencies seeking to secure local business contracts. Employing the right email marketing strategies can provide a formidable edge over competitors.

Email Marketing 52

Email Marketing Marketing How To Commence 52

BuzzBoard

APRIL 16, 2024

Explaining the Importance of Lead Generation Strategies for Digital Marketing Agencies Lead generation strategies serve as crucial tools for digital marketing agencies. These strategies are especially vital for agencies marketing to small and local businesses. One impactful strategy is offering free digital marketing audits.

Lead Generation 52

Lead Generation Webinar Metrics Sales Qualified Lead Lead Rank 52

BuzzBoard

FEBRUARY 7, 2024

This is where savvy digital marketing agencies come in, acting as partners for local businesses to thrive in the rapidly advancing digital sphere. This guide will empower agency sales professionals and media consultants to educate local businesses about the importance of digital marketing programs.

Education 52

Education Marketing Hiring Case Study 52

Sales and Marketing Management

OCTOBER 10, 2018

But for business, AI is having an early transformative effect on sales and marketing by helping people make better decisions and serve customers more effectively. Effectiveness : AI-driven sales guidance can proactively identify and prioritize new opportunities. AI can diagnose diseases faster than human doctors. So, what is AI?

Case Study 319

Case Study Analytics CRM Study 319

eGrabber

JANUARY 11, 2024

B2B marketers, according to HubSpot , face a common foe: 61% struggle with lead generation. Let’s explore some of the most popular inbound marketing strategies that will help you to get sales leads for your business. Blogging: Blogs are the heartbeats of inbound marketing.

Paid Content 45

Paid Content Inbound Sales Qualified Lead Lead Rank 45

Zoominfo

SEPTEMBER 22, 2022

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. The original displayed the logos of 140 prominent marketing tech brands. What is a Marketing Technology Stack? Get a Demo 2.

Demand Generation Targets 130

Demand Generation Targets Top of Funnel Scale Marketing 130

Lead411

FEBRUARY 8, 2024

However, with the right strategies and mindset, you can turn objections into opportunities and improve your success rate in cold calling. Based on your experience and market research, identify common objections that prospects might raise and prepare responses in advance.

Cold Calling 97

Cold Calling Objections Case Study Call-back 97

BuzzBoard

JANUARY 24, 2024

Tailoring campaigns, in digital marketing, to suit the unique needs of small businesses is crucial to build lasting success. This blog is about the actionable strategies that will help sales professionals personalize sales dialogues and influence marketing approaches. Meet them where they are in their current digital journey.

Small Business 52

Small Business Small Business Ideal Customer Profile Campaigns 52

Zoominfo

JANUARY 5, 2021

What happens when your most important go-to-market machines sync up? For many companies, ZoomInfo serves as the information engine that powers how they go to market. “Data silos are unfortunately still a problem for a lot of go-to-market teams,” says Henry Schuck, ZoomInfo’s Founder and CEO.

SalesForce 173

SalesForce Meeting Marketing Lead Rank 173

Zoominfo

JANUARY 26, 2021

Enterprise prospects are what salespeople and marketers like to refer to as “the whale” of all leads. And while the payoff is certainly worthwhile, enterprise lead generation does not come without a set of challenges that salespeople and marketers alike have to work to overcome. What Is Enterprise Lead Generation?

Lead Generation 189

Lead Generation Lead Rank Lead Scoring Enterprise 189