How AI is Unlocking the Full Potential of Account-based Marketing for SaaS
BuzzBoard
NOVEMBER 24, 2023
This blog post examines how account-based marketing, on the heels of AI-infused sales and marketing tech, is emerging as the all-powerful approach to help focus sales and marketing efforts on the accounts that matter most for accelerating growth. The strategic value of ABM is proven for software companies in particular.
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