article thumbnail

The Demand Generation Strategy Guide

Zoominfo

These are just a few pillars that define demand generation. Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. What is Demand Generation? Demand generation is programmatic. Demand Gen = Sales + Marketing.

article thumbnail

The Demand Generation Strategy Guide

Zoominfo

These are just a few pillars that define demand generation. Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. What is Demand Generation? Demand generation is programmatic.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Best Virtual Sales Conferences and Events in 2020

Sales Hacker

In a good year, most of the best sales conferences are physical events where you can attend sessions, rub elbows with thought leaders, and make new connections. With a pandemic on our hands, most sales conferences scheduled for the early part of 2020 have either been rescheduled or, if you’re lucky, made virtual. On-demand training.

article thumbnail

9 Data-Driven Ways to Use Generative AI for Marketing

Zoominfo

For marketers, generative AI can analyze complex datasets and extract insights that teams can act on to inform their marketing strategy, engage new customers, and create messaging relevant to each of their key personas. We are experiencing a transformative shift with generative AI.

Data 130
article thumbnail

4 Ways Virtual Events Are Reimagining Themselves

Sales and Marketing Management

Since last March, when most of the world pulled the parking brake on travel and live professional events, marketing meetings, conferences and tradeshows have taken place virtually. But some conferences like HubSpot’s Inbound 2020 are going the extra step and sending out the swag-bags to attendees.

article thumbnail

Why SaaS Companies Are Embracing Owned Media and How to Make it Work for You

Sales Hacker

However, the next generation of marketing emphasizes the importance of media that’s owned, not just earned. Sponsor love: The ELG Conference. Owned media refers to content distributed through a brand’s channels , including self-hosted video, company blogs, and email campaigns. So, owned media. What is it?

Media 71
article thumbnail

Here’s How COVID Changed the Best Time to Make Sales Calls

Zoominfo

Field work went away because events went away, and field sales and outside sales all went away or went inside,” says Nina Wooten, director of demand generation at ZoomInfo. These figures suggest that today’s SDRs cannot rely on one or two traditional channels to keep building their sales pipeline. It’s all about options.