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Training Incentives Are Vital in the Digital Sales Era

Sales and Marketing Management

As a longtime member of the incentives industry, I am often asked what businesses can do to better manage their sales teams and their relationships with their channel partners in the constantly changing world. at a business’ direct sales team) or toward indirect sales channel partners (or both). My answer: sales training initiatives.

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Chart Your Course: Creating a Winning Digital Marketing Plan for Your Small Business

BuzzBoard

How to Set Effective Digital Marketing Goals for Your Small Business Creating effective digital marketing objectives is a pivotal initial step to executing a successful strategy for small-scale businesses. Creating a marketing funnel is pivotal to this strategy. Finally, implement your plan, and continuously monitor its performance.

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Make Time – and a Plan – to Grow in Your Channel Role

Allbound

When you’re working with channel partners, so much focus goes into ensuring they’re equipped with the tools and knowledge they need to succeed. Soft skills are the non-industry-specific traits that are pivotal to success in any workplace. Tags: Scaling a Channel Program. Take a hard look at your soft skills. Take-Aways.

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Video Is the Channel of the Future—Are You Ready?

Showpad

Even veteran field sellers had pivoted to inside sales. They whet your appetite and prepare you for the main course. Simply put, today’s B2B buyers want communication on their terms: their channel, their schedule, and their purpose. Once inflexible legacy companies pivoted on a dime. Those are appetizers. Video is in.

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Sales Talk for CEOs: Innovating from the Top: How a Former CMO Revitalized a Company as CEO (Ep107)

Alice Heiman

The Catalyst for Change: Pivoting in a Pandemic Harris’s tenure at Challenger began amidst the pandemic. Recognizing the urgent need to pivot, Harris spearheaded the transition to virtual and e-learning platforms, ensuring that the high demand for Challenger’s training could be met despite the constraints of the global crisis.

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Make Time – and a Plan – to Grow in Your Channel Role

Allbound

When you’re working with channel partners, so much focus goes into ensuring they’re equipped with the tools and knowledge they need to succeed. Soft skills are the non-industry-specific traits that are pivotal to success in any workplace. Tags: Scaling a Channel Program. Take a hard look at your soft skills. Take-Aways.

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The Adapter’s Advantage: Erica Feidner on Consultative Selling

Allego

“The idea of sales has pivoted to a very meaningful and important service.” After injuring her thumb, Erica changed course and enrolled at Baruch College, eventually earning an MBA in Marketing. Adaptability … the ability to pivot, to roll with the punches as things play out. “A But always look for the silver lining.