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Chart Your Course: Creating a Winning Digital Marketing Plan for Your Small Business

BuzzBoard

What a Digital Marketing Plan Entails for Small Businesses A digital marketing plan is vital for small businesses in today’s fast-paced, digital-centric landscape. It provides a clear roadmap to reach digital marketing goals and facilitates understanding the online marketing terrain.

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Training Incentives Are Vital in the Digital Sales Era

Sales and Marketing Management

As a longtime member of the incentives industry, I am often asked what businesses can do to better manage their sales teams and their relationships with their channel partners in the constantly changing world. at a business’ direct sales team) or toward indirect sales channel partners (or both). My answer: sales training initiatives.

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3 Principles of Effective Crisis Communications for Agile Marketers

Sales and Marketing Management

Despite the economic damage this crisis has caused, it has also created opportunities, especially for marketers. Of course, brand messaging isn’t the only change that has come as a result of the pandemic. In order to be nimble, marketers must react to news and events in real time. of purpose-driven advertising over time.

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Video Is the Channel of the Future—Are You Ready?

Showpad

Were their marketers still generating demand? Even veteran field sellers had pivoted to inside sales. They whet your appetite and prepare you for the main course. Simply put, today’s B2B buyers want communication on their terms: their channel, their schedule, and their purpose. We wanted to learn how they were coping.

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Sales Talk for CEOs: Innovating from the Top: How a Former CMO Revitalized a Company as CEO (Ep107)

Alice Heiman

The Catalyst for Change: Pivoting in a Pandemic Harris’s tenure at Challenger began amidst the pandemic. Recognizing the urgent need to pivot, Harris spearheaded the transition to virtual and e-learning platforms, ensuring that the high demand for Challenger’s training could be met despite the constraints of the global crisis.

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From Zero to Hero: How Digital Marketing Transforms Small Businesses

BuzzBoard

Explaining How Digital Marketing Can Have a Transformative Effect on Small Businesses Digital marketing continues to transform, providing significant advantages for small businesses. Digital marketing is revolutionary because it allows small businesses to compete with larger enterprises. Your business growth relies on it.

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Gartner Highlights Importance of Sales Enablement Platforms in New Market Guide

Allego

Gartner estimates that revenue in the sales enablement market was $1.247 billion in 2019, an increase of more than 20% over the prior year. This increased demand will persist, with sales enablement technology becoming a core tech stack purchase for organizations with both direct and partner channels.”. Pivoting to a Modern Approach.