Zoominfo

OCTOBER 5, 2021

Attempting to grow your business without marketing intelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you’ll be ill-equipped to make informed business decisions. Businesses are catching on to the importance of market intelligence. What Is Market Intelligence?

Data 130

Data Marketing Scale Analysis 130

Zoominfo

OCTOBER 13, 2021

A 2018 study by the University of Zurich found that even a small gift from a sales representative makes customers much more likely to make a purchase. In the study, reps gave customers six tubes of toothpaste — a trivial offering. What do we mean by “direct mail marketing”? Customer delight is the ultimate goal for any business.

Top of Funnel 130

Top of Funnel Lead Rank Marketing Qualified Lead Direct Mail 130

Zoominfo

JANUARY 26, 2021

Enterprise prospects are what salespeople and marketers like to refer to as “the whale” of all leads. And while the payoff is certainly worthwhile, enterprise lead generation does not come without a set of challenges that salespeople and marketers alike have to work to overcome. What Is Enterprise Lead Generation?

Lead Generation 130

Lead Generation Enterprise Enterprise Lead Rank 130

Zoominfo

FEBRUARY 13, 2019

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). Enter email list segmentation—the key to successful email marketing. Unfamiliar with the term?

Segment 219

Segment Email Marketing Marketing Buyer Persona 219

The ROI Guy

MARCH 11, 2014

Today’s buyer is more empowered than ever before, leveraging content from the Internet, discussion groups and social media to take charge of the purchase decision-making process. The question was posed as a key portion of IDC’s annual 2013 IT Buyer Experience Study , surveying over 200 executive decision makers worldwide.

Decision Maker 76

Decision Maker ROI Scale Case Study 76

Pipeliner

DECEMBER 22, 2020

Email marketers across the globe have been encompassing different strategies for generating leads, branding, and driving sales conversions. After all, getting customers to make a buying decision isn’t an easy walk in the park, especially when it comes to B2B email marketing. Here’s where email marketing steps.

Email Marketing 98

Email Marketing B2B Marketing Case Study 98

Apptivo

DECEMBER 21, 2022

Best Marketing Automation Examples. How does Marketing automation help the business? Creating efficient sales and marketing workflows eliminates the need for repetitive tasks. For this reason, businesses require sales and marketing automation, which will enable them to create reports, send messages, gain insights, and more.

Benefit 98

Benefit Marketing Lead Rank Lead Scoring 98

Zoominfo

OCTOBER 5, 2021

The disconnect between marketing and sales is an age-old story. Research shows that 90 percent of sales and marketing professionals believe their strategy, processes, content, and culture are not aligned. This has major consequences for both the marketing team and their sales counterparts. “If Let’s dive in. Let’s dive in.

Lead Rank 130

Lead Rank Paid Content Marketing Qualified Lead Sales Qualified Lead 130

Sales 2.0

OCTOBER 23, 2023

I customized this to one of my needs as a digital marketing agency. As a VP of digital at a small digital marketing agency, I’m often tasked with drafting sales proposals to potential clients. If possible, include case studies or success stories to demonstrate the effectiveness of your services.

Proposal 221

Proposal Social Media Media Decision Maker 221

Zoominfo

FEBRUARY 25, 2018

93% of B2B marketers use social media, and with good reason—it works ( source ). A 2014 study revealed that the ten most socially connected brands saw 31% greater revenue growth than the least connected brands. We haven’t been shy about touting the benefits of social media in B2B sales and marketing. Not measuring ROI.

Social Media 147

Social Media Media B2B Marketing 147

No More Cold Calling

FEBRUARY 24, 2021

Or rather, change them back —from digital marketing to relationship building. Seller access is a newly popular term for an old problem—the struggle to bypass gatekeepers and get meetings with high-level decision makers. In the same study, 71.4 There is an answer to seller access. What’s old is new again. Think about it.

Referrals 323

Referrals Sales Qualified Lead Marketing Qualified Lead Lead Generation 323

Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Demand Gen = Sales + Marketing. Demand generation is a joint effort between a business’s marketing and sales organizations.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 225

DiscoverOrg Sales

DECEMBER 4, 2017

In fact, according to the CSO Insights 2016 Sales Enablement Optimization Study , the number of businesses with a dedicated enablement function has increased from 19% to 33% since 2013. Yet, the same study also found that just 26% of enablement initiatives met or exceeded most expectations – and only 5% met all expectations.

Sales Enablement 295

Sales Enablement Collateral Decision Maker Study 295

Cience

NOVEMBER 6, 2019

Why has a multi-channel approach become more important? The most important thing about any go-to-market approach is the buyer and the buying process. It’s the seller’s responsibility to adapt its approach to the market ; it’s not the market’s responsibility to adapt to any company. Power study, U.S. Answer: Yes.

Channels 42

Channels Marketing Retail How To 42

Zoominfo

SEPTEMBER 5, 2018

Attempting to grow your business without market intelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you will fail to make informed business decisions. Businesses are catching on to the importance of market intelligence. What is market intelligence?

Marketing 140

Marketing Scale Analysis Face-to-face 140

SalesLoft

FEBRUARY 9, 2024

Find your omnichannel cadence Our data shows that customers require 10-14 steps across 3-5 channels. This is especially true given the fact many SMBs are businesses-of-one, so it can be difficult to reach the sole decision maker. You need to be on SMS, video, social media, and other channels, too.

Enterprise 52

Enterprise Enterprise Lead Rank Revenue 52

Sales Hacker

APRIL 9, 2020

90 million senior-level professionals and 63 million decision makers now use LinkedIn, yet only 1% of LinkedIn users share content on a regular basis. Here’s a case study that will show you how it’s done in a real life situation. Create a repeatable sales process driven by content marketing. What does that look like?

Case Study 79

Case Study Study LinkedIn Top of Funnel 79

Zoominfo

MARCH 4, 2021

You want to be on top in your market, but it’s more difficult when you’re pitted against enterprises. Some of the easiest methods of lead generation include increasing traffic to your social media channels and website. Develop email marketing campaigns – A one-size-fits-all approach to emailing leads is inefficient.

Lead Generation 100

Lead Generation Ideal Customer Profile Lead Rank Lead Scoring 100

Pipeline

APRIL 1, 2024

Break down your sales pipeline into basic parts: Lead generation channels: decide on the channels you will be using to generate leads. This could be a mix of email, content, social media marketing, cold calling, industry trade events, etc. Assess customer data and market trends to lay down the attributes of your ideal customer.

Lead Rank 52

Lead Rank Lead Scoring Pipeline Sales Qualified Lead 52

Hubspot Sales

APRIL 6, 2023

As a McKinsey & Company study found, 65% of B2B companies sold exclusively online in 2022. In a similar study by HubSpot. A McKinsey survey of close to 3,500 decision makers found that customers want a more personalized experience. If you’re a B2B company, ecommerce is a necessity for your business. million people.

Trends 102

Trends B2B B2C Social Media 102

Zoominfo

JANUARY 31, 2018

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). Enter: email list segmentation—the key to successful email marketing. Unfamiliar with the term?

Segment 124

Segment Email Marketing Marketing Buyer Persona 124

Act!

APRIL 25, 2024

Whether your small business caters to everyday consumers or C-suite decision-makers , you have to compete for every prospect’s attention. Did you just find out that they host a podcast on their company’s YouTube channel? Let’s say your first email concludes with a call to action (CTA) to download a case study.

Social Media 52

Social Media How To Case Study ACT 52

SugarCRM

NOVEMBER 4, 2021

You’re not a product “pusher” anymore, but an insight provider as you add value through your marketing strategy by listening to your audience. To diversify your lead generation strategy, you need to work on your marketing communication integration, provide relevant content and strengthen multi-channel analytics. Where to start?

B2B 51

B2B Strategy Top of Funnel Marketing 51

Zoominfo

OCTOBER 5, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omnichannel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Demand Gen = Sales + Marketing Demand generation is a joint effort between a business’s marketing and sales organizations.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 130

Zoominfo

JANUARY 27, 2022

One study found that societal disruptions from COVID-19 caused customer data to decay faster than normal in the UK , pushing the annual rate above 37%. Advanced intelligence platforms like ZoomInfo can also identify lookalike prospects and industries, growing your total addressable market. Absolutely.

Cold Calling 100

Cold Calling Ideal Customer Profile Data Forecasting 100

Emissary

NOVEMBER 4, 2021

This trend results in additional pressure on sales and marketing organizations to speak the business language of their prospects and customers, not just demonstrate technical expertise. Most vertical marketing strategies are light in nature consisting of tabs on websites, vertical-oriented stock photos and key words added to headers.

Marketing 52

Marketing Strategy Collateral Case Study 52

SalesLoft

JULY 22, 2022

Why You Need Cold Email Marketing. Cold email marketing is used to reach out to potential customers who don’t know you yet. . You and your team can use a sales technology like Salesloft to scale parts of your cold email marketing campaign. Building the Perfect Cold Email for Marketing.

Email Marketing 59

Email Marketing Scale Marketing Top of Funnel 59

DiscoverOrg Sales

JANUARY 1, 2018

And what are the existing and emerging technologies that marketing teams will be spending more on in 2018? Whether you sell into the Marketing Department or you are marketer, check out our predictions for marketing spend in 2018, based on trends from year-over-year survey results. CASE STUDY] Data-Agnostic?

Trends 184

Trends Advertising Advertising Survey 184

Salesmate

FEBRUARY 21, 2020

Businesses are well informed and abreast of the market as well as its changing trends. You need to stay focused, get past the gatekeepers, connect with the right decision-makers, and convince them to meet you. You should be able to get the decision-maker at ease as quickly as possible for setting a meeting.

Sales Meeting 99

Sales Meeting Meeting B2B Decision Maker 99

LeadBoxer

DECEMBER 8, 2019

If your primary marketing strategy has been to “cast a wide net”, consider only going after your white whales – your ideal accounts – instead. Known as account-based marketing (ABM), companies that treat individual prospects like an entire market can generate 208% more revenue than those who don’t according to MarketingProfs.

Account Based Marketing 89

Account Based Marketing Account Software Software 89

Zoominfo

OCTOBER 23, 2019

31% of marketing, creative, and IT professionals worldwide plan to invest in AI technology in the next 12 months ( source ). 31% of marketing, creative, and IT professionals worldwide plan to invest in AI technology in the next 12 months ( source ). billion in 2021, according to market research firm IDC ( source ).

B2B 247

B2B Telecommunications Forecasting Scale 247

Crunchbase

SEPTEMBER 14, 2021

Because of this trend, we need to adjust our perception about buying signals in this new normal, considering most transactions and sales are now closed more through digital channels than traditional means. Depending on the content offer, leads may sign up to receive a case study or a webinar. Align your sales and marketing teams.

Top of Funnel 84

Top of Funnel Sales Cycle B2B Lead Rank 84

Highspot

DECEMBER 19, 2023

Read on for a list of essentials for lead sourcing, nurturing, and actionable tips to outperform in a competitive market. It harmonizes sales and marketing to ensure focus on unified business targets. This results in a more powerful go-to market strategy. What Is a Sales Development Playbook?

Ideal Customer Profile 52

Ideal Customer Profile Lead Rank Hiring Sales Qualified Lead 52

Zoominfo

JULY 1, 2018

We know B2B decision makers are using social media to inform their buying decisions. In fact, a recent study suggests that 91% of B2B buyers are active and involved in social media, while 75% are significantly influenced by social content when forming their buying decisions ( source ). Enter, social listening.

Buyer 190

Buyer Social Media Social Selling Incentives 190

SalesHandy

APRIL 11, 2020

Here are the 13 tweaks and optimizations you can make to your current sales process to speed up your sales cycle in an effective way: 1) Generate more leads from best performing channels. Your leads are likely coming in from multiple channels you’ve set up. Find the channel generating leads that convert the quickest and scale it.

Sales Cycle 52

Sales Cycle Top of Funnel Decision Maker Sales Qualified Lead 52

Zoominfo

JANUARY 11, 2021

According to Gartner, the typical buying group for a complex B2B solution involves six to 10 decision makers ‚ each armed with four or five pieces of information they’ve gathered independently and must deconflict with the buyer group. The buying process is a collaboration between marketing and sales and for the long-term.

Customer 130

Customer Social Media Top of Funnel Loyalty 130

Zoominfo

JANUARY 11, 2021

According to Gartner, the typical buying group for a complex B2B solution involves six to 10 decision makers ‚ each armed with four or five pieces of information they’ve gathered independently and must deconflict with the buyer group. The buying process is a collaboration between marketing and sales and for the long-term.

Customer 130

Customer Social Media Top of Funnel Loyalty 130