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Tap into the full potential of personalized content — at scale

Showpad

Each interaction is an opportunity for a seller to add meaningful value and build trust with the buyer — an opportunity that marketers should pay attention to and leverage as a channel for their messaging. 65% of decision makers say sales content does not show an understanding of their specific business needs.

Scale 52
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48 Shocking Social Selling Statistics

Zoominfo

80% believe their salesforce would be more productive with greater social media presence but, 2/3 of companies have no social media strategy for their sales organization ( source ). Content shared by employees receive 8x more engagement than the same content shared by company/brand channels ( source ). Let’s get started.

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8 Ways to Use BASHO Emails in Cold Email Outreach – With Examples

Zoominfo

A “BASHO email” is a fancy-pants name for a very personalized B2B email, usually addressed to a decision-maker at a high-value account. When your prospect is a decision-maker. It’s hard to get decision-makers, department heads, and people of influence —the people you really want to reach—on the phone.

Examples 264
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A Winning Game Plan for Writing Cold Prospecting Emails That Sell

DiscoverOrg Sales

With this accurate data, your team can get in front of the the decision makers who drive open reqs, before they post on job boards. In this case, I cross-checked Salesforce to see that my prospect, Matt, was involved with the purchasing decisions at his previous companies. Here’s one for CNA Financial (link).

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How Slack’s Sales Team Uses Slack to Close More Deals

Troops

He was also part of the team that launched Troops—our Slack-to-Salesforce automation tool. You bring in decision makers, check LinkedIn for additional connections, and build a game plan. When developing sales accounts, we might be constantly switching between apps like Salesforce and LinkedIn and Slack,” Tom said.

Closing 97
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Emerging Sales Signals: 5 Trends to Consider in 2021

Crunchbase

Channels in the sales playbook are evolving. The easiest option could be to simply add a new channel to your sales cycle. Around 70 percent of organizations, according to Salesforce , are now training reps to sell from home. According to Salesforce, around 37 percent of sales teams are now using AI.

Trends 98
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8 Ways to Use BASHO Emails in Cold Email Outreach – With Examples

DiscoverOrg Sales

A “BASHO email” is a fancy-pants name for a very personalized B2B email , usually addressed to a decision maker at a high-value account. When your prospect is a decision maker. It’s hard to get decision makers, department heads, and people of influence – the people you really want to reach – on the phone.

Examples 220