article thumbnail

3 Examples of Creative B2B Marketing Initiatives

Zoominfo

We also thought it would be helpful to provide our readers with examples of truly creative marketing. Three Incredible Examples of Creative B2B Marketing Initiatives. As with other companies of their size, Philips found that traditional marketing channels were no longer an effective way to market to their B2B audience.

Examples 208
article thumbnail

What are the Benefits of Recruitment Management Systems?

Zoominfo

Recruitment Management Systems are a combination of technology platforms that reduce the number of manual tasks recruiters must take on in this scenario. Here, we take a close look at the role of recruitment management systems and the benefits of implementing them in your organization. What is the function of recruitment management?

System 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

4 Steps to Build a Channel Partner Program from Scratch

Allego

But to get your channel partners working for you, you need to think programmatically. Companies with high-performing channel partner programs know this. But when you need to build a partner channel from scratch—a “greenfield” or undeveloped channel—the challenge can feel overwhelming. Get Internal Teams Onboard.

Channels 105
article thumbnail

Customers, Employees and Influencers as High Performing Sales and Marketing Channels

The Pipeline

Smart brands know they must build strategies and systems to generate, track and manage brand advocacy. And they can do it at scale and more efficiently than traditional channels. The Benefits of New Channels are Compelling (examples). Social channels provide insights and information not previously available.

Channels 296
article thumbnail

Channel Sales Success Starts Here

Allego

Channel sales represents 75% of the world’s commerce, according to Forrester’s Jay McBain. If your company is among that 75%, you know channel sellers—partners, distributors, indirect sellers, or independent agents—have different needs than inside sales reps. All of those things point to engagement of the channel,” Miller said.

article thumbnail

What is an Email response management system (ERMS)?

Apptivo

What is an email response management system (ERMS)? Benefits of an Email Response Management System 3. Features of Email Management Response Systems 5. What is an email response management system (ERMS)? Why does your business need an ERMS? This improves collaboration and streamlines team communication.

System 52
article thumbnail

3 Examples of Creative B2B Marketing Initiatives

Zoominfo

With the ultimate goal of increasing conversion rates, marketers have to accelerate brand activity through digital channels. Our examples highlight ways companies achieved branding success through creative marketing initiatives. So in an effort to demystify the term, we’re going to dive into marketing creativity in the B2B realm.

Examples 130