Force Management
DECEMBER 14, 2023
A channel program is an effective way to increase your capacity and expand market share, helping you reach your growth goals faster. When executed well, your channel program will decrease the cost of a sale, improve reach into new markets, and grow overall seller capacity without increasing internal headcount.
Zoominfo
DECEMBER 19, 2018
As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. For this reason, we recently published comprehensive lists of helpful YouTube channels for recruiters and YouTube channels for sales professionals. Today’s blog post is for you!
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Zoominfo
JULY 27, 2023
You might start creating ABM campaigns with simple personalization, such as using the contact’s first name across channels or sending new content that specifically speaks to a challenge they’re facing. Decide which channels to prioritize and how you will track the effectiveness of those campaigns.
Allego
NOVEMBER 17, 2022
But to get your channel partners working for you, you need to think programmatically. Companies with high-performing channel partner programs know this. But when you need to build a partner channel from scratch—a “greenfield” or undeveloped channel—the challenge can feel overwhelming. Get Internal Teams Onboard.
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What happens when strong partnerships, cross-channel strategies, and compelling content come together in a B2B marketing campaign? How to make the most of every campaign. How to make the most of every campaign. Key takeaways from each story on how you can apply their tactics to your own strategy. Happier customers.
Partners in Excellence
FEBRUARY 23, 2022
Channels “partners” have been a part of sales ever since sales have existed. Channels are a high impact route to market, they enable us to connect with customers we can’t easily connect with. Many organizations go to market exclusively through channel partners. A new type of channel partner.
Sales and Marketing Management
FEBRUARY 2, 2018
The same goes for how they research and purchase products – some buy an item immediately after they see it while others spend a lot of time researching before making a final decision. That is why it is crucial to know your audience when you’re structuring your multi-channel marketing. Understand the “Why” Behind the Buy.
Speaker: Howard J. Sewell, President of Spear Marketing Group
These steps encompass setting the right goals with selecting the appropriate tactics and channels however, what is the best way to get started? In this webinar you will learn how to: Determine the appropriate ABM channels and tactics for different stages in the buyer cycle.
Speaker: Ari Capogeannis, Director - Revenue Marketing at NVIDIA and Bill Pappa, Sales and Marketing Leader at Ai Media Group
How to hyper-personalize information. What channels to use and how to use them. In this fire-side chat Marketing Technologist, Ari Capogeannis and Sales & Marketing Leader, Bill Pappa, will answer all of your questions and teach you: Effective ways to engage prospects through direct mail.
Expert insights. Personalized for you.
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