Zoominfo

DECEMBER 3, 2018

There’s no way around it – prospect and customer data is one of the most valuable assets a B2B organization has access to. Unfortunately, low-quality data is a real problem for many companies—simply because B2B data decays so rapidly. The Impact of Bad B2B Marketing Data. The Old Solution: A B2B Data Audit.

B2B 223

B2B Data Churn Marketing 223

Sales Hacker

AUGUST 18, 2021

Instead, they hold onto problems until they’re ready to churn. On one axis is the likelihood of churn. Put another way: high saturation indicates a low risk of churning. By combining whitespace and churn scores, we can categorize all customers on a 2×2. If you’re lucky, customers tell you when they’re unhappy.

Churn 110

Churn Retention Education Webinar Metrics 110

DiscoverOrg Sales

JANUARY 2, 2019

“Big data” is very 2012. But big data has historically referred to gobs of behavioral data. Most conversations around big data reference healthcare data, GPS/location data, data within government and education systems, financial data – all personal information at the consumer level.

Data 196

Data Intent Data Intent Customer 196

SBI

AUGUST 17, 2021

Remote Selling has become an important focus for every sales organization. Digital sales technologies, by default, are what enables remote selling. Q: What are your customers doing to adapt to - or leverage - the trend towards distributed sales teams and remote selling? So those are the metrics we advise customers to measure.

Intent Data 146

Intent Data Buyer Intent Ideal Customer Profile Intent 146

Zoominfo

MARCH 27, 2019

The term technographic data, or technographics , refers to the essential technologies and tools a business uses to function. Beyond that basic definition, more robust technographic data contains insight into purchase behavior, renewal dates, historical purchases and more. The 2019 Technographic Data Report for B2B Sales Organizations.

Report 222

Report Data B2B Survey 222

Zoominfo

SEPTEMBER 29, 2021

A sales workflow is more than a series of tasks that you no longer have to perform manually. With the right data, automation can be a key part of keeping customers happy and increasing revenue. The key phrase here is “with the right data.” Firmographic data Firmographics reveal whether an account is a good fit.

Sales Automation 100

Sales Automation Data Intent Data Lead Rank 100

Zoominfo

SEPTEMBER 15, 2020

Buyer intent data tools make it easier to identify the when and how of a potential prospect’s consideration for purchasing a specific product or service. Tracking target accounts with these buying signals can streamline the selling process for your sales teams with data-driven efficiency. This could be you!)

Intent Data 100

Intent Data Buyer Intent Intent Buyer 100

Crunchbase

OCTOBER 14, 2020

Sales make the business world go ’round, but data is the gravity that holds everything together to be cohesive and coherent. Data teaches us the most important lessons: what went right or wrong, what can be improved, and what path forward we should take. Why is a data-first approach so important? Data As A Sales Tool.

Data 122

Data Churn Hiring Forecasting 122

Hubspot Sales

AUGUST 23, 2022

Having powerful software is an undeniably critical component of any strong sales strategy. Fortunately, we did some digging to determine which areas of the sales cycle leaders are investing in most heavily for 2022 and beyond. Prospecting 34.75%. Pitching to prospects 35.50%. Following up cold prospects 33.25%.

Data 84

Data Lead Rank Hubspot Top of Funnel 84

SugarCRM

NOVEMBER 24, 2022

Many organizations are mired in the muck of outdated systems and data silos, which render them incapable of moving at the speed of change. Get serious about CX processes and data collection. Our study underscores customer experience as the ultimate measure of churn. Harness customer data to reveal CX shortfalls.

Churn 40

Churn Lead Rank Lead Scoring Customer 40

Hubspot Sales

FEBRUARY 14, 2024

The last thing you want from a sales email is sleazy, spammy… or even sales-y copy. That might sound counterintuitive, but I interviewed Yuval Ackerman , email strategist, who shared her top tips for writing sales email marketing that don’t give you the ick! Gaudio’s sales emails receive: 36.3% click-through.

Data 92

Data Segment Email Marketing Webinar Metrics 92

SBI Growth

DECEMBER 21, 2013

You’re asking yourself “Why aren’t my prospects responding to my campaigns?” The warnings are clear; lack of new logo acquisition and increased churn. The fact is customers and prospects aren’t responding to your campaigns. You begin rehashing the feedback from sales, customers and prospect surveys.

Top of Funnel 312

Top of Funnel Prospecting Lead Rank Lead Scoring 312

Sales Hacker

MARCH 8, 2024

What you’ll get at ELG Con: Case studies from companies like Data, Cloudera, and more. A highly curated group of 200 GTM leaders, 85% director level and above across Sales, Marketing, and Partnerships. Data from Crossbeam shows that ELG is the third-most cost-effective strategy behind customer referrals and inbound sales.

Lead Rank 93

Lead Rank Referrals Lead Scoring Ideal Customer Profile 93

BuzzBoard

DECEMBER 13, 2023

We have already discussed in our last post how managing a large sales team creates hurdles at tracking performance, analyzing sales data, providing personalized coaching, etc. Simply compiling exhaustive performance analysis no longer cuts it in today’s highly competitive enterprise sales climate. Take Atrium for example.

Scale 105

Scale Maximizer Remedy Analytics 105

Hubspot Sales

JANUARY 5, 2024

I’ve been in contact with sales experts about how AI has helped them. They’ve shared tips and AI hacks for inside sales reps, as well as tips for coping with — and bouncing back from — bad sales months. Salespeople don’t need to be tech gurus to scour the internet for info on a prospect before they make a call.

Inside Sales 92

Inside Sales Lead Rank Lead Scoring Churn 92

The Spiff Blog

JANUARY 9, 2024

What does this mean for sales teams? If you’re responsible for reaching demanding sales targets, you must be more dynamic and strategic in 2024. But, if cost-efficiency is a top priority, then extensive sales hiring is an expensive last resort– not a dependable solution. B2B sales has an average turnover rate of 35% ( source ).

Banking 84

Banking Hiring Churn Scale 84

SugarCRM

FEBRUARY 9, 2023

Customer churn happens when organizations fail to meet customer expectations. What Is Churn Rate? Customer churn is a simple concept, a metric that helps you understand the health and coherence of a business. The churn rate is the percentage of customers who abandon your product or service over a given period.

Churn 26

Churn Ideal Customer Profile Customer Cancellation 26

Zoominfo

AUGUST 18, 2021

In sales, as with any other field or practice, sometimes you need to think outside the box to come out on top. Knowing the rules for a sales call is vital; so is knowing when to break those rules. Our research has shown how much sales calls have changed in the last year. Longer sales cycles.

Sales Qualified Lead 130

Sales Qualified Lead Lead Rank Lead Scoring Leads 130

Troops

DECEMBER 13, 2018

I want my sales team to be optimistic and positive. Sales Optimism Is Not Great for Forecasting. Two that happen in almost every sales team are: Pursuing prospects who aren’t a great long-term fit for the product (which leads to churn). How Sales Engineers Reduce Churn and Improve Customer Success.

Churn 59

Churn Engineering Forecasting Positioning 59

Close.io

APRIL 8, 2020

Many sales reps are too anxious to be communicating effectively with customers during this time. How are they handling sales prospects under these circumstances? Show them how to export data they’re not using. Some SaaS companies charge by the amount of data used. The playbook to being proactive in times of crisis.

Cancellation 118

Cancellation Churn Customer Software 118

The Pipeline

APRIL 6, 2021

So, how does this apply to sales? It dominates and rules every conversation, casting a shadow over every sales conversation you have. Most salespeople are way over reliant on their product while prospecting or selling, continuing to lead with and hype features/benefits. Let’s look at these through a sales lens.

SME 299

SME Lead Rank Lead Scoring Discount 299

Sales Hacker

DECEMBER 1, 2023

Owner has created the ultimate recipe for growth: Acquisition x Churn x Deal Size = Increasing Acquisition Rate Decreasing Churn Growing Deal Size Driving a super efficient BDR motion powered by great data. Efficiency and data go hand-in-hand The data enables direction for iterative improvements to efficiency.

Ideal Customer Profile 87

Ideal Customer Profile Company Top of Funnel Churn 87

Partners in Excellence

APRIL 19, 2024

Dave: Thanks for the opportunity to speak, I’m sure I can have a great impact in driving growth in your sales organization. At the end of the year we had grown to 50 AEs and sales people. Let me drill down into that data a little… You hired and onboarded 80 SDRs/AEs ending with 50 at the end of the year.

Scale 110

Scale Hiring Margin Churn 110

Crunchbase

FEBRUARY 9, 2021

Here We Are 2021… One of the truths in sales is that repetitiveness is the path to oblivion, both for your company and your role as a manager. Let the data reveal the reality of your surroundings. Let the data reveal the reality of your surroundings. Find prospects that match your ICP with Crunchbase Pro – try it free.

Data 98

Data Forecasting Ideal Customer Profile ACT 98

Gong.io

JANUARY 2, 2023

Many salespeople waste too much time on prospects with little to no chance of converting. Meanwhile, the good prospects they should’ve focused on have already gone cold. This is why sales qualification is so important — it helps you identify and prioritize prospects more likely to become buyers. Read on to learn more.

Ideal Customer Profile 149

Ideal Customer Profile Lead Rank Sales Qualified Lead Lead Scoring 149

Zoominfo

AUGUST 18, 2021

In sales, as with any other field or practice, sometimes you need to think outside the box to come out on top. Knowing the rules for a sales call is vital; so is knowing when to break those rules. Our research has shown how much sales calls have changed in the last year. Longer sales cycles.

Sales Qualified Lead 100

Sales Qualified Lead Lead Rank Lead Scoring Leads 100

SugarCRM

DECEMBER 20, 2022

Something all B2B marketing and sales teams have in common is an abundance of CRM data and challenges around how to make the most of it. Also, the pain of CRM data hygiene, but that’s a topic for another time. There are so many ways to leverage your CRM data—especially in Account Based Marketing (ABM).

Account Based Marketing 48

Account Based Marketing CRM Lead Rank Data 48

Chorus.ai

SEPTEMBER 21, 2020

If there’s one thing of value that hasn’t been changed due to the current market downturn, it’s data. In fact, data has become more valuable and even more important since the COVID-19 outbreak caused such a change in economic conditions. What Is Sales Analytics? 80,000) against the previous period (e.g.,

Analytics 114

Analytics Top of Funnel Buyer Persona Marketing 114

Hubspot Sales

MAY 5, 2020

And as a sales leader, you already know this. Your sales reps have a deep knowledge of how prospects can leverage your product, and they can craft customized plans about the best ways to do so. When it comes down to it, those are the only reasons prospects actually need reps. Sales Analysis Reports. Image Source.

Analysis 117

Analysis Report Churn Collateral 117

Zoominfo

MARCH 15, 2018

This month’s round-up features topics like content marketing, managing prospect expectations, lead generation, and more. 1. The Beginner’s Guide to a Data-Driven Content Marketing Strategy. Enter, data-driven content marketing. 2. How to Set Prospect Expectations During the Sales Process. Let’s get into it!

Account Based Marketing 113

Account Based Marketing B2B Prospecting Lead Generation 113

SalesLoft

OCTOBER 26, 2023

It starts the minute a prospect becomes aware of your solution and extends well beyond completing a transaction, culminating in a strong customer relationship and encouraging brand loyalty. Engagement metrics also give an actionable understanding for customer retention, churn, and satisfaction. What is customer engagement?

Scale 52

Scale Customer Loyalty Social Media 52

Zoominfo

JUNE 28, 2023

At ZoomInfo, we think of go-to-market as encompassing the entire revenue-generating lifecycle: a cohesive motion that targets ideal customers through aligned sales and marketing strategies, built with high-quality data, seamless outreach and engagement, and scalable automation and orchestration.

Ideal Customer Profile 130

Ideal Customer Profile Strategy Lead Rank Marketing 130

SBI

NOVEMBER 6, 2018

Everyone wants to know how and whether a sales technology will help them sell more, in less time, at the right price, or with less cost. We refer to those as the 4 Golden Goals of sales organizations. After rollout of their product, typical sales orgs spend 20 – 30% more time selling, which is really a game changer. Net it out.

Ideal Customer Profile 116

Ideal Customer Profile VanillaSoft Sales Qualified Lead Account Based Marketing 116

Close.io

DECEMBER 10, 2018

When I first began selling, nervous doesn’t even begin to describe how I felt about sales prospecting. Picking up the phone to call leads that didn’t know who I was, to pitch them on why they should hand over their hard-earned money in exchange for my product, was enough to make my stomach turn in my early days of sales prospecting.

Lead Rank 131

Lead Rank Lead Scoring Sales Qualified Lead Prospecting 131

Zoominfo

OCTOBER 28, 2021

“Enterprise sales” and “fast” are two terms that don’t often go together. Once you start selling into the enterprise world, you’re greeted with more complex processes, more decision-makers, and slower-churning gears. Here’s the good news: There are ways to move enterprise sales along quicker if you focus on areas you can control.

Enterprise 130

Enterprise Enterprise Decision Maker Churn 130

Sales Hacker

NOVEMBER 21, 2018

Like a long and arduous hike that seems to go on and on, a prolonged sales cycle can leave your team feeling drained, exhausted, wondering if they’ll ever reach the summit … and if they do, whether they’ll have the energy to climb the next mountain! Lay a Firm Foundation of Market Data, Then Move On.

Ideal Customer Profile 80

Ideal Customer Profile Data Sales Cycle Lead Rank 80

LeadFuze

JULY 7, 2023

Knowing how to set sales goals is a crucial skill for any business owner, sales manager or marketer. It not only drives revenue growth but also helps in managing customer churn and acquisition costs effectively. But setting effective sales goals involves more than just choosing an arbitrary number.

Sales Goal 52

Sales Goal Churn Incentives Incentive 52