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B2B Blog Post Round-Up: Content, Prospect Expectations & More

Zoominfo

This month’s round-up features topics like content marketing, managing prospect expectations, lead generation, and more. A typical content marketing strategy involves the creation and distribution of content with the sole purpose of attracting prospects to convert into paying customers. Let’s get into it! Continue Reading.

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The Definitive Guide to Client Onboarding and Positive Customer Experiences

Nutshell

We’ve created this customer onboarding guide to kickstart your onboarding strategy and create a process that reduces churn and delights customers. Minimized churn rate: Research indicates that if clients fail to see the value in your product or service within the first 90 days, you may experience customer churn.

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How to Create an Ideal Customer Profile (ICP) to Target the Right Customers

DiscoverOrg Sales

The Ideal Customer Profile (ICP) is used to identify, source, and prioritize your best prospects – but how do you create an accurate ICP in the first place? And as a savvy business professional, you want to ensure that your resources are allocated to those prospects who will deliver the best return. Two words: finite resources.

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How to Create an Ideal Customer Profile (ICP)

Zoominfo

An Ideal Customer Profile (ICP) helps you identify, source, and prioritize prospects — but how do you create an accurate ICP in the first place? And as a savvy professional, you want to target prospects who will deliver the best return. Qualified prospects may already be using your competitor or looking for services like yours.

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Is it Time to Add Chatbots to Your Demand Generation Engine?

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It’s the very thing you need between your sales team and future prospects. It’s also the point of contact where a visitor takes a leap between staying a visitor or converting into a qualified prospect. . Are You Exhausting Email and Social to Distribute Content? And web forms can be integrated with your chat platform. .

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Remote Selling Viewpoints: Sales Intelligence & Buyer Intent Data

SBI

Q: What are your customers doing to adapt to - or leverage - the trend towards distributed sales teams and remote selling? Damien : InsideView has always been about helping salespeople better understand and engage with their prospects and customers. And make sure your customer and prospect data is current and complete.

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How To Build Your Go-To-Market Strategy

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Plans for RTM and Distribution: You can’t sell a product if it doesn’t get to your customers. Organizing a route-to-marketing (RTM) plan that also defines distribution makes it easier to get your product or service into the market and into customers’ hands (physical or virtual). How many prospects are in each persona?