DiscoverOrg Sales

JUNE 19, 2018

Let’s agree that the goal of your marketing team should be to help your sales team. But as sales professionals, how can you feed your sales intelligence in to your marketing team and how can they use that intelligence to better help you close sales? Read it: 7 Quick Wins for Sales and Marketing Alignment. Sound good?

Buyer Persona 214

Buyer Persona Marketing Scale Collateral 214

Highspot

APRIL 17, 2020

Product marketers are the go-to resource for providing messaging guidance, product training, competitive intelligence, and other tools to their sales teams. When created and delivered properly, sales collateral produced by product marketing is highly visible, widely adopted, and produces quantifiable results in the form of win rate increases.

Collateral 52

Collateral Case Study Marketing Guidelines 52

Hubspot Sales

JUNE 8, 2022

Prospects are on vacation. A Data-Backed History of Summer Slumps. The data is clear — businesses experienced more deal closings, but less traffic last summer than in pre-pandemic years. Prospect, prospect, prospect. Remember that prospect who said it wasn't the right time a few months ago?

Data 125

Data How To Call-back Collateral 125

Hubspot Sales

NOVEMBER 28, 2023

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. Table of Contents How can Sales and Marketing collaborate? Let’s take a closer look with some examples: Product datasheets.

Lead Rank 106

Lead Rank Top of Funnel Marketing Qualified Lead Ideal Customer Profile 106

Crunchbase

DECEMBER 6, 2021

There’s no shortage of paid and free sales prospecting tools on the market these days, all touting time-saving features. But who of today’s busy sales professionals has the time to vet hundreds of lead generation and sales prospecting tools, let alone road test them to find the best fit? What is sales prospecting?

Ideal Customer Profile 111

Ideal Customer Profile Tools Prospecting Lead Rank 111

Sales and Marketing Management

NOVEMBER 16, 2020

Author: Ron Carson Just about every marketer today has been told to listen to the voice of the customer to inform marketing strategy. First, marketing teams only receive this information second-hand – through sales, product management, etc. And it is why I encourage marketers to have regular “voice of the market” conversations.

Conversion 177

Conversion Marketing Customer Trade Show 177

Zoominfo

JULY 12, 2021

Business leaders depend on the conversations that sales reps are having with prospects to grow their pipeline and stoke their go-to-market engine. Sales reps generate an astounding volume of conversation data. This breakaway from traditional face-to-face sales means more conversations are creating mineable data trails.

Face-to-face 264

Face-to-face Intent Data GoldMine Lead Rank 264

Hubspot Sales

JULY 27, 2023

Boosting the Effectiveness of Prospecting Prospecting is the holy grail of sales. Luckily, prospecting is one of the tasks that can be successfully automated with AI. Luckily, prospecting is one of the tasks that can be successfully automated with AI. Conduct research on their prospects. Drafting up sales reports.

Data 90

Data Ideal Customer Profile Survey Report 90

Janek Performance Group

MARCH 16, 2022

They don’t waste time selling to prospects who are not ready to buy. Instead, they have a system to identify the highest value prospects in their pipeline and invest their time with those that are most likely to close. Sales leaders do not want their sales reps wasting their time calling low likelihood prospects.

Lead Rank 62

Lead Rank Lead Scoring Sales Qualified Lead Leads 62

Highspot

APRIL 2, 2019

The best sellers use tailored sales collateral — materials developed by their business to support the sales process — to engage prospects at the right time with the right information to close deals faster. Today’s most effective collateral bears little resemblance to the jargon-heavy brochures of years past.

Collateral 40

Collateral Case Study How To Buyer Persona 40

Hubspot Sales

MARCH 3, 2022

Sales and marketing automation tools obviously suit sales and marketing teams, respectively — but that doesn't mean that the utility of those kinds of resources is siloed by department. The value of sales and marketing automation rests on your resources' ability to provide mutually beneficial intel between departments.

Benefit 96

Benefit Lead Rank Lead Scoring Top of Funnel 96

SBI

JUNE 26, 2018

This week I interview Jill Carpenter , VP of Marketing for Cirrus Insight. Sales teams that integrate Cirrus into their workflow see faster conversion of prospects into customers. Save Time: Integrate Lead, Contact, Case, or Opportunity data directly from your inbox into Salesforce. We call it Sales Tech Game Changers.

Top of Funnel 123

Top of Funnel Collateral SalesForce Prospecting 123

Sales and Marketing Management

APRIL 1, 2020

By optimizing messaging, collateral and communication through effective sales enablement, sellers can better communicate the differentiating value of your new solution, showcase marketplace positioning and properly advise prospects. For example, a playbook could be based on industries, roles and stages of the prospect.

Campaigns 326

Campaigns Sales Enablement Education Collateral 326

Hubspot Sales

JANUARY 2, 2020

Let's add one more thing to the list — creating a spirit of cooperation between your sales and marketing organization. Today’s modern salesperson doesn’t sell in a vacuum, and reaching a new level of success in sales often requires some help from marketing. Identify your marketing leaders or a suitable counterpart.

Ideal Customer Profile 117

Ideal Customer Profile Marketing Qualified Lead Marketing Buyer Persona 117

Sales and Marketing Management

OCTOBER 26, 2020

Author: Mark Kovac, David Deming and Sushant Khandelwal Virtual selling in business-to-business markets, often associated with inside sales, has carried a bit of a stigma within field-dominated sales organizations. And win rates rise and sales cycles shorten with well-orchestrated virtual channels. Reimagining Sales Coverage.

Lead Rank 339

Lead Rank Quota Face-to-face Hiring 339

Showpad

NOVEMBER 10, 2020

Content marketing is an inbound lead engine. As a methodology, content marketing supports sales enablement efforts in numerous ways such as: Generating high-quality leads at a fraction of the cost of outbound marketing or sales. How to measure your content marketing. Sales collateral. Case studies.

Top of Funnel 87

Top of Funnel ROI Cost per Lead Lead Rank 87

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. Tailors marketing and sales efforts to address specific customer needs and preferences.

Strategy 52

Strategy Marketing Distribution Sales Enablement 52

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. Tailors marketing and sales efforts to address specific customer needs and preferences.

Strategy 52

Strategy Marketing Distribution Sales Enablement 52

Cincom Smart Selling

AUGUST 27, 2020

Today, product success is frequently determined by who gets to market first. Getting to market first means getting to market without stumbling or missing important items along the way. CRM systems are useful in identifying specific prospects via demographic information. Product technical data. Sales reps.

Marketing 118

Marketing Distribution Discount System 118

Showpad

DECEMBER 4, 2020

This time period coincides with the rise of data analytics and the belief that nearly all of an organization’s operations will be significantly improved if they are informed by insights that have been carefully harvested and meticulously analyzed. The root of data-driven sales enablement. Uncovering critical customer trends.

Data 64

Data How To Lead Rank Sales Enablement 64

Vengreso

MARCH 2, 2021

Prospecting to generate sales leads is one of the most important jobs of the modern sales professional. In fact, if you ask any sales leader what their teams struggle with the most (and I have), they would say it’s prospecting, especially now that virtual selling is the norm. And this is what this prospecting guide is all about.

Pipeline 145

Pipeline Prospecting Ideal Customer Profile Sales Qualified Lead 145

Highspot

FEBRUARY 29, 2024

Go to market launches are critical for most companies. of 30,000 new products are released into the market for customers to use. Why do so many products entering a new market fail? By putting together an all-star go-to-market team, you can ensure that you are set up for success. What is a Go-to-Market Strategy?

Marketing Qualified Lead 52

Marketing Qualified Lead Lead Rank Sales Qualified Lead Marketing 52

Emissary

NOVEMBER 4, 2021

This trend results in additional pressure on sales and marketing organizations to speak the business language of their prospects and customers, not just demonstrate technical expertise. Most vertical marketing strategies are light in nature consisting of tabs on websites, vertical-oriented stock photos and key words added to headers.

Marketing 52

Marketing Strategy Collateral Case Study 52

DiscoverOrg Sales

NOVEMBER 13, 2017

Historically, sales professionals and marketers spent a lot of time chasing down prospects with a scant probability of getting an appointment, let alone winning business. Join us as we examine 7 specific ways that this kind of intelligence impacts marketing and sales processes. Intent data. This is Part 2. …

Ideal Customer Profile 150

Ideal Customer Profile Account Based Marketing Decision Maker Lead Rank 150

DocSend

JUNE 21, 2022

Identifying warm leads, building meaningful prospect relationships , and managing sales processes can be a lot more challenging in virtual environments than in-person settings. Selling virtually through data-driven conversations Read here. DocSend lets you know when prospects engage with your collateral, and with whom they share it.

Scale 88

Scale Closing Collateral Top of Funnel 88

DocSend

MAY 17, 2022

Tools like these are most effective when the sales process doesn’t vary much and reps simply need a place to keep all selling collateral up-to-date and organized. Selling virtually through data-driven conversations Download now. When marketing teams or sales enablement teams own the tool, then DocSend isn’t the right one.

Negotiation 98

Negotiation Tools Collateral Hiring 98

Zoominfo

JULY 12, 2021

Business leaders depend on the conversations that sales reps are having with prospects to grow their pipeline and stoke their go-to-market engine. Simplify coaching Sales reps generate an astounding volume of conversation data. What’s missing from these and other interactions?

Face-to-face 130

Face-to-face Intent Data GoldMine Lead Rank 130

Sales Hacker

DECEMBER 14, 2022

It provides sales teams with the latest product information, marketing collateral, and L&D, and is a one-stop shop for everything sales- and product-related. Collateral. Make sure your team has all the collateral that they need in one place. Why sales enablement matters. Motivations. Objections. Case studies.

Sales Meeting 90

Sales Meeting Meeting Collateral Ideal Customer Profile 90

Sales Hacker

MARCH 24, 2021

The key to unlocking a stronger opportunity pipeline and an increase in qualified leads is a unified, cohesive marketing and sales team. Alignment between sales and marketing is how you’ll build a system rooted in strategy, data and targeted initiatives to better reach prospective clients.

Marketing 105

Marketing Lead Rank Lead Scoring Sales Qualified Lead 105

Mindtickle

NOVEMBER 14, 2023

Time is money for sales reps and other go-to-market teams, meaning being able to do more in less time and focus on critical tasks has become more important than ever. Within Mindtickle’s platform, training programs, modules, marketing collateral, assets, calls, reports, and analytics all produce vast amounts of data.

Collateral 52

Collateral Enterprise Enterprise Exact 52

Openview

DECEMBER 21, 2017

At the top of the funnel, marketers obsess over attracting, capturing, and handing off qualified leads. The middle of the funnel is where relationships with prospects are built, and where reps learn what obstacles need to be overcome. Driving prospects to purchase has never been harder. But what about the middle of the funnel?

Top of Funnel 95

Top of Funnel Data Case Study Funnel 95

Janek Performance Group

MARCH 26, 2024

Thus, they can tailor their marketing and sales efforts accordingly. These are based on market research and real data about your existing customers. Each persona represents a distinct segment of your target market. Crafting detailed buyer personas allows organizations to humanize their target audience.

Buyer Persona 62

Buyer Persona Webinar Metrics Buyer Strategy 62

BrainShark

OCTOBER 25, 2022

Product marketing professionals (sometimes called solutions marketing) have a broad set of responsibilities, ranging from product launches and persona research to product messaging, go-to-market strategies, and more. See also: 5 Projects to improve your sales and marketing alignment with sales enablement.

Top of Funnel 62

Top of Funnel Sales Enablement Revenue Marketing 62

BuzzBoard

FEBRUARY 5, 2024

For sellers targeting small and medium-sized businesses (SMBs), that means leaner and smarter go-to-market strategies. When applied to sales, generative AI becomes a powerful tool for personalization, enabling salespeople to create highly tailored and relevant content for their outreach and engagement with prospects.

Competition 52

Competition Scale Social Media Trends 52

Showpad

NOVEMBER 11, 2020

If your organization is aiming to improve sales effectiveness, leverage marketing collateral and win deals faster than ever before, a sales enablement program is a productive place to start. Below we’ll walk through some of the top benefits of sales enablement and how they can unlock bottom-line ROI: Marketing and sales unification.

Sales Enablement 72

Sales Enablement Benefit Top of Funnel Hiring 72

DiscoverOrg Sales

DECEMBER 4, 2017

What this means is that sales, marketing, and service processes need to be based on the needs, wants, and expectations of customers. “Changing the perspective within your organization is key … it’s not about aligning sales and marketing to each other, but aligning and integrating them both with the customer’s journey.”

Sales Enablement 295

Sales Enablement Collateral Decision Maker Study 295

Janek Performance Group

OCTOBER 17, 2023

When pursuing likability, beware the following: A one-size-fits-all approach Desperation Skimping the sales process When sellers befriend buyers, they can approach all prospects with this intent. All prospects are unique. Transitioning From Likability to Trust According to data in Forrester , B2B buyers crave trust.

Collateral 62

Collateral Social Media Referrals Social Selling 62