Sales and Marketing Management

JUNE 22, 2021

Sean Crowley, Dun & Bradstreet VP of Portfolio Marketing, explains Rev.Up ABX, a RevTech platform that culls the most important customer data to help companies better understand prospects.

Conversion 286

Conversion Marketing Strategy Data 286

SalesFuel

MARCH 29, 2024

Creating website content marketing that engages the consumers who do visit your client’s website has never been more important. How to Develop Website Content Marketing that Drives Conversions Consumers Need Better Website Content According to a report by Contentsquare , the 3.6% What Content Do They Want?

Conversion 98

Conversion Marketing Ideal Customer Profile Consumer 98

Force Management

MARCH 14, 2024

If you’re leading an organization that’s selling a solution, whether in an established market or a new vertical, you’re competing for your buyers’ attention. Successful sales organizations know how to consistently rise above the noise and command greater market share.

Lead Rank 152

Lead Rank Lead Scoring Buyer Conversion 152

Zoominfo

DECEMBER 20, 2021

Marketing teams spend a huge amount of time and money to find out what motivates their prospective customers. Start a conversation. Online chat tools are a cornerstone of this approach, more broadly known as conversational marketing. What is Conversational Marketing?

Account Based Marketing 130

Account Based Marketing Buyer Conversion Marketing 130

Sales and Marketing Management

FEBRUARY 15, 2019

Why should company interactions with current and prospective customers or clients be any different? How can brands make and maintain meaningful connections and create lifetime value with customers in ways that will set them apart in a noisy, increasingly jaded and discriminating marketplace? Are they adding to the conversation?

Conversion 136

Conversion Marketing Airlines Face-to-face 136

Zoominfo

AUGUST 17, 2021

One of the many benefits of conversational marketing is its ability to accelerate your sales cycle. After all, it is built for and used by both your marketing and sales teams to drive pipeline and generate revenue. Build conversations based on target lists. Use HubSpot engagement data to fuel conversations.

Hubspot 195

Hubspot Conversion Webinar Metrics Sales Qualified Lead 195

Zoominfo

FEBRUARY 7, 2019

As with most business functions, technology is drastically changing the way we market our products and services. We’ve long since understood the power of one-to-one marketing, but without modern technology, it wasn’t always feasible, scalable, or affordable. The average landing page conversion rate is 2.35%. Let’s get into it!

Conversion 174

Conversion Marketing Consumer Social Media 174

Sales 2.0

FEBRUARY 15, 2023

Here’s a summary of our conversation and below this summary is the full transcript of our interview. The Sales Conversation is where the action is Applying AI to analyzing sales conversations is the highest ROI opportunity for companies, Paul says. “To To me the sales conversation is ‘where the action is.’

Conversion 195

Conversion Amdocs Territories Forecasting 195

Zoominfo

JULY 23, 2021

Chatbots have the power to create a truly buyer-centric experience for customers. Acclaimed data expert and serial entrepreneur Peter Gentsch says in his book, AI in Marketing, Sales, and Services : “To the user, chatbots seem to be ‘intelligent’ due to their informative skills. Here’s how: 1.

Ideal Customer Profile 130

Ideal Customer Profile Conversion Top of Funnel Marketing 130

Zoominfo

JULY 23, 2021

Chatbots have the power to create a truly buyer-centric experience for customers. Acclaimed data expert and serial entrepreneur Peter Gentsch says in his book, AI in Marketing, Sales, and Services : “To the user, chatbots seem to be ‘intelligent’ due to their informative skills. Qualify prospects based on your ideal customer profile.

Ideal Customer Profile 130

Ideal Customer Profile Conversion Top of Funnel Marketing 130

SBI Growth

OCTOBER 31, 2023

As sales cycles lengthen and new logo acquisitions become more challenging, more organizations are now shifting back to their existing customer base for revenue growth.

Customer 177

Customer Survey Sales Cycle Revenue 177

SBI Growth

APRIL 25, 2017

Joining us for today’s show is Jennifer Arnold, a marketing executive who knows a thing or two about generating revenue. Today’s topic is customer marketing and how to grow revenues from existing customers. We leveraged the SBI annual workbook to guide our conversation.

Workbooks 302

Workbooks Customer Marketing B2B 302

Sales and Marketing Management

DECEMBER 17, 2018

Author: Serena Dorf Business-to-business marketing is one of the most challenging facets of the marketing industry. Businesses aren't like retail customers. You deal at a level and the businesses are your core customers. B2B marketing is more technical than B2C. Customer service. Set and exceed expectations.

Retention 238

Retention B2B Strategy Penetration 238

SocialSellinator

OCTOBER 27, 2023

Discover the power of the marketing funnel: from awareness to loyalty, learn how digital marketing strategies drive conversion. Explore a case study and optimize your marketing funnel for success.

Loyalty 83

Loyalty Conversion Case Study Funnel 83

Sales Hacker

JUNE 7, 2021

We hear a lot about equipping salespeople with customer insights to help them move from simple questioning to exploring challenges and discussing solutions with customers. But what are these insights that will transform the conversations salespeople have? Sales customer insights. Market insights and topics.

Conversion 107

Conversion Ideal Customer Profile Customer Face-to-face 107

Sales Hacker

JANUARY 30, 2023

The first goal of sales at a startup isn’t to bring in revenue — it’s to get customer feedback. I’ve spent the last year working to find product-market fit for my startup, Dock. I’ve used our sales process to iterate our way to product market-fit and wanted to share what I’ve learned along the way. So how do you get there?

Ideal Customer Profile 88

Ideal Customer Profile Conversion Marketing Hiring 88

Zoominfo

FEBRUARY 3, 2023

There isn’t one guaranteed way to win your next customer. But no matter which path works best for your team, you can’t prospect effectively without a deep understanding of your product, a firm grasp of your ideal customer, and the specific steps needed to connect the two. Cold Calling Cold calling gets a bad rap. The bottom line?

Conversion 130

Conversion Lead Rank Ideal Customer Profile Leads 130

Nutshell

OCTOBER 5, 2020

As technology becomes increasingly integrated into our everyday lives, marketing efforts have shifted accordingly. Marketing through the digital medium is highly effective, but the barrier to entry is lower than ever. If you can tell them what’s in it for them, the easier it will be to turn their leads into conversion. .

Conversion 133

Conversion Marketing Campaigns Hotels 133

Sales and Marketing Management

JULY 4, 2019

Author: Randy Sabourin The most important things that happen at any organization are conversations. A salesperson who struggles to have meaningful customer conversations, a leader who is misunderstood when implementing strategy, or a manager who prefers to avoid coaching conversations are all negatively affecting their organizations.

Conversion 264

Conversion Lead Rank Coaching Guidelines 264

Sales Gravy

SEPTEMBER 16, 2023

Delivering A Next-Level Customer Experience In this Sales Gravy Podcast, Jeb Blount talks to Clare Dorrian, SugarCRM's CMO, about putting people first, building human connections, and prioritizing the customer experience in a saturated market. In a highly competitive market, differentiation is key.

SugarCRM 96

SugarCRM Customer Marketing Outbound 96

Sales and Marketing Management

MARCH 22, 2023

How would you feel if a prospect or current customer reached out to you with an offer to spend half an hour talking about your brand, having you share insights about industry trends or seeking your thought leadership?

Conversion 136

Conversion Trends Industry Sales 136

SendBuzz

APRIL 19, 2023

Customer engagement is far more than a mere buzzword. It is crucially linked with conversions, as engaged customers tend to form an unbreakable bond with a brand, leading to enhanced loyalty and increased conversion rates. This clearly demonstrates the significance of customer engagement to make your business successful.

Conversion 78

Conversion Strategy Customer Social Media 78

BuzzBoard

MARCH 7, 2024

An Introductory Comparison: Cookie-Cutter vs. Customized Digital Marketing When it comes to digital marketing strategies, one of the perpetual debates centers on the value of cookie-cutter versus customized campaigns. However, it’s essential to weigh and compare the marketing ROI from both models.

Small Business 52

Small Business Small Business Marketing ROI 52

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI.

Email Marketing 264

Email Marketing Benefit Webinar Metrics Marketing 264

Hubspot Sales

SEPTEMBER 20, 2023

Conversational AI for sales teams can eliminate a lot of repetitive tasks such as follow-up emails and customer queries and even generate sales collateral. Operationally, conversational AI speeds up processes within tools like your CRM or CMS, makes reporting easier, decision-making more effective, and so much more.

Conversion 105

Conversion Hubspot Lead Nurturing Ideal Customer Profile 105

Partners in Excellence

OCTOBER 6, 2022

We were talking about the inability for sellers to connect and communicate, in meaningful ways, with customers. Customers speak the language of their business. There are things critical to them, their industries, markets, and customers. And the customer, like us, may nod their heads, acknowledging the words we have said.

Conversion 80

Conversion Customer How To ROI 80

BuzzBoard

MARCH 7, 2024

The Concept of Customized Digital Marketing for Small Businesses The advent of customized digital marketing for small businesses has drastically changed the way these enterprises engage with their target audience. Customized digital marketing uniquely stands out for its cost-effectiveness.

Small Business 52

Small Business Small Business Benefit Lead Generation 52

BuzzBoard

APRIL 14, 2024

The Crucial Role of Engaging Email Templates in Winning Local Businesses Increasing conversion rates and securing contract wins are essential objectives for any sales team in a digital marketing agency, especially those aiding small and local businesses. Clever use of infographics, surveys, and polls can increase conversion rates.

Conversion 52

Conversion Campaigns Loyalty Discount 52

SocialSellinator

DECEMBER 31, 2023

Explore the stages of the awareness consideration conversion funnel to boost customer engagement and master your marketing strategy. Read more now!

Funnel 71

Funnel Top of Funnel Customer Marketing 71

Allego

NOVEMBER 22, 2022

Sales operations, customer success , and product marketing are all instrumental in getting prospects to the finish line. Product marketing in particular plays a key role in converting prospects to customers. The Persistent Disconnect Between Sales and Marketing. Enter conversation intelligence.

Pivotal 117

Pivotal Conversion Closing Buyer 117

Pipeliner

JANUARY 31, 2024

In the ever-evolving landscape of digital marketing, harnessing the power of AI has become an indispensable strategy for businesses seeking to stay ahead of the curve. One remarkable tool that has captured the attention of social media marketers is Custom GPT. Another valuable application lies in chatbots and customer support.

Social Media 69

Social Media Media Customer Marketing 69

Partners in Excellence

OCTOBER 9, 2023

It was such a fun conversation, we focused on how we increase our effectiveness and impact through deeper understanding of our customers/prospects. What was fascinating in the conversation how the students were connecting the dots between, a deeper understanding or the customer roles, their challenges and how they feel about them.

Ideal Customer Profile 106

Ideal Customer Profile Customer Scale Face-to-face 106

Janek Performance Group

APRIL 17, 2024

In B2B sales and marketing, companies employ various strategies to drive growth and expand their client base. They can be instrumental in accelerating revenue generation and fostering customer relationships. 76% percent of BDRs report to sales over marketing. 76% percent of BDRs report to sales over marketing.

Outsourcing Services 118

Outsourcing Services B2B Lead Rank Sales Qualified Lead 118