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LinkedIn Video Specs and Best Practices: a Comprehensive Overview

Hubspot Sales

LinkedIn is a strictly professional, B2B platform — qualities that set it apart from most of the social media ecosystem. By LinkedIn's own estimate , 97% of B2B marketers use the platform to support their content marketing efforts. Here is some insight about LinkedIn video specs and best practices. LinkedIn Video Specs.

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How to Build Your LinkedIn Center. Social Selling 3.0

Tony Hughes

2015 will see the dawn of the rise of "LinkedIn Centers" to steadily replace traditional B2B marketing activities for demand generation and phone based telemarketing for lead generation (in-house or outsourced). They become part of the conversation building credibility and precious trust. This Social 3.0

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Sales Talk for CEOs: A Founder-Led Sales Organization with Usman Sheikh (S3:E11)

Alice Heiman

This turned into more and deeper conversations with people in his network who eventually became his first 5 customers. It’s about having a conversation. [15:42] He left SAP to pursue his passion for developing next-generation technologies using AI at the intersection of B2B Sales and Marketing. LinkedIn: [link].

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7 Ways to Align Marketing and Sales Teams

Zoominfo

“If your sales and marketing teams are not aligned, it’s going to be much more difficult to hit your number,” says Mitchell Hanson, director of demand generation at ZoomInfo. However, when your teams are in sync, you’re well-positioned to drive conversions and increase revenue. Everyone benefits and conversion rates are better.”

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Generating Leads at Trade Shows: The A-Z Guide for 2019

DiscoverOrg Sales

We asked Jake Shaffren, DiscoverOrg’s Director of Sales, and Nina Wooten, our Director of Demand Generation, about their favorite tips for generating sales leads at trade shows and events. Nina Wooten, Director of Demand Generation. To generate leads at trade shows, you have to start strategizing in advance.

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B2B Thought Leader Guide: How to Become an Industry Authority (video)

Pipeliner

Defining Authority Marketing for B2B Companies During our conversation, I asked Frank to define authority marketing for B2B companies. For most clients, LinkedIn is the preferred channel, so it’s important to post organic content there and boost it with LinkedIn ads for better engagement.

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Are You Tracking These Crucial Marketing KPIs?

Zoominfo

While there are countless KPIs you could track, we’re laying out the ones specifically tailored for demand generation marketers. Paid Social KPIs This refers to putting dollars behind advertisements on Facebook, LinkedIn, and other social channels. This is much more expensive, but results in higher conversion rates.

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